Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond!

Social Media 269

Social Media Communications Media Storytelling 269

Ishmael's Corner

MARCH 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. Techniques For Effective Business Communications. To this point, we’ve considered the methodology as our intellectual property.

Storytelling 82

Storytelling Communications Agency Publicity 82

Remote PR Jobs

AUGUST 16, 2023

They are considered resource documents. Additionally, because pitches are less formal than press releases, they offer more flexibility in terms of messaging and storytelling. This information is formulated to be as objective as possible and includes all the essential details of the story such as who, what, when, where, and why.

Pitching 243

Pitching SEO Storytelling Resources 243

Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Today’s storytelling relies on data to validate a company, its products, or even an entire industry. We’re stoked! Maybe get free donuts?

Storytelling 74

Storytelling Data Local Leadership 74

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. The LUbrary is a resource for the community, funded by the community. Dynamic Duo.

Brand 306

Brand Branding Storytelling Resources 306

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. Plus, they can share insights and experiences that help strengthen media relations and position the PR team as an essential resource for editorial.

Trends 333

Trends Industry Government Data 333

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing.

Content Marketing 170

Content Marketing Brand Branding Marketing 170

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Offering educational resources Educational resources can be invaluable for individuals exploring the Sober Curious movement.

How To 78

How To Resources Storytelling Community 78

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

As storytellers, we’re taught to show, not tell. When Russia invaded Ukraine last February, she organized resources, transportation, and shelter for those fleeing the war. That turning point became part of a narrative that perfectly captured the maturation of the audio content sector. Insist on examples.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. A big-idea resource Who can put a price tag on a great idea?

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

JULY 18, 2023

Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential. Allocating sufficient resources and setting realistic deadlines to ensure the plan is well-executed and aligned with media and consumer timelines will go a long way in creating a memorable and effective campaign.

Examples 293

Examples Consumer Software Analysis 293

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

DECEMBER 28, 2021

To get executive buy-in for PR investment, the majority of communicators (27%) actually make a business case, while 25% present their arguments for resources and budget during the annual planning process. How do you currently get executive buy-in for investment in PR and communications?

Industry 221

Industry Crisis Management Measurement Data 221

PRSay

APRIL 28, 2022

This professional family tradition meant I was raised by storytellers, people who understood the power of their words. From the way my mom used her skills to advocate for better education for all children to the award-winning campaigns my grandfather and uncle created, I witnessed the power of good storytelling firsthand.

Storytelling 141

Storytelling Study Education Resources 141

Onclusive

JANUARY 16, 2019

In his keynote, “Performance Storytelling,” Norton Lifelock CMO Ty Shay explains: “The modern CMO needs to evolve the marketing function from a cost center to a profit center, thereby showing the direct correlation of marketing to business results, including growth and profit. Tie back communications and marketing efforts to business results.

Conference 225

Conference Storytelling Data Measurement 225

Frederik Vincx

JULY 25, 2023

Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member. His ability to lead large-scale projects with limited resources sets him apart. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides.

Software 78

Software Banking Resources Government 78

Shift Communications

AUGUST 2, 2022

In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.

Corporate 88

Corporate Real Estate Communications Marketing 88

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

5W PR

JUNE 20, 2023

Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling. Emphasize the availability of support groups, counseling, and resources. Then, tailor the marketing messages accordingly. This understanding will allow for a more compassionate and relatable approach.

Marketing 88

Marketing How To Ethics Insurance 88

Burrelles Fresh Ideas

MARCH 19, 2024

The power of storytelling in travel PR: At the heart of successful PR lies the art of storytelling, a potent tool for conveying brand values, fostering emotional connections, and inspiring wanderlust. It involves diving deep into audience comprehension, harnessing the appropriate resources, and embracing flexibility.

Travel 90

Travel Trends Tourism Transportation 90

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling.

Interviews 296

Interviews How To Reddit Journalism 296

prTini

OCTOBER 17, 2014

10 Storytelling Tips for PR Pros. Analytics and Data Resources for Communications Professionals. Follow Team Geben on Twitter for more articles and resources throughout the week. The post Analytics Resources for Communications Pros + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini.

Resources 55

Resources Analytics Communications Case Study 55

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Collaborate on content creation: PR and marketing teams can collaborate on content creation to ensure a consistent and unified brand message.

Retail 62

Retail Marketing Analytics Social Media 62

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. Further — This weekly email offers hand-picked health, wealth and personal growth resources for Generation X. “I write for myself before I do anything else,” she says.

Communications 90

Communications Storytelling Analytics Web 90

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. If there aren’t sufficient resources to reach many different kinds of prospective customers, it pays to prioritize and be relentlessly disciplined in the messaging and program execution.

Strategy 265

Strategy How To Resources Employee 265

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the next big thing” for PR ). Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

5W PR

FEBRUARY 19, 2024

Empowering through knowledge Instead of just pushing products, become a trusted resource in the wellness market. Sometimes it’s best to let the customers be the storytellers. Don’t be afraid to share challenges and setbacks. Authenticity builds trust and shows the brand can be human, just like its customers.

Consumer 78

Consumer Industry Brand Branding 78

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals. Eight Predictions for Super Bowl Tweets.

Leadership 164

Leadership Blogging Storytelling SEO 164

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? It maintains the authentic and relatable storytelling that resonates with audiences.

Publicity 102

Publicity Ethics Analysis Data 102

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories.

Consumer 88

Consumer Strategy Case Study Survey 88

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What are some AI resources communicators can use to keep up to speed?

Community 148

Community Big Data Media Resources 148