NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? Based on the success of the short test, Bauer rolled the new strategy out across their organization. CASE STUDY. Company Size.

Case Study 78

Case Study Study Radio Analytics 78

Reputation Us

AUGUST 2, 2021

After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick.

Reputation 78

Reputation Publicity Enterprise Television 78

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

NOVEMBER 21, 2017

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. How to Create an Effective Monitoring Strategy. Once you have your bases covered, effective monitoring starts with planning the overall strategy.

How To 149

How To Social Media B2C Television 149

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

SEPTEMBER 7, 2021

At the same time, we are always on the lookout for any proven tools and strategies to help traditional trucking fleets keep costs down and their trucks moving. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written. My pathway was very typical. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing?” A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

It just takes smart strategy and managing client expectations. International coverage can ultimately affect strategy in the U.S., launch in early October, fully intending to work with the team on crucial planning aspects through the summer, only to experience three weeks of radio silence in August.

Internal 147

Internal International Skype Meeting 147

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Shift Communications

JANUARY 3, 2017

We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. Their content is often featured on NPR and their local radio affiliates. If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We Katie McGraw.

Media 104

Media Training Technology Consumer 104

Bianchi Biz Blog

JANUARY 24, 2022

In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. How long have you been in journalism and how did you get started? I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN.

Meeting 78

Meeting Automotive Media Technology 78

Cision

JANUARY 22, 2016

Radio silence is common, and can be a telling response in itself. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Readers expect to be served with the highest quality journalism, and any story that might hew too similarly to the competition’s story is not going to pass muster. Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Maxim Behar

AUGUST 4, 2022

He expressed his opinion about the former government's approach to communication strategy, as well as shared his views on the behavior of Bulgarian MPs. You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media.

Ethics 52

Ethics Newspapers Government Television 52

Maxim Behar

NOVEMBER 23, 2020

In fact, I've been doing this for at least 40 years - first in journalism and then in business. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. And there is not much difference. Does traditional advertising die?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Barokas

DECEMBER 4, 2018

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories.

Survey 60

Survey Enterprise Radio Print 60

Ethical Voices

DECEMBER 5, 2022

First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. Since I was 16, I’ve been in communications.

Ethics 78

Ethics Publicity Radio Local 78

Mindful Marketing

MAY 22, 2021

This subtle sponsorship stands in stark contrast to most traditional ads on TV, radio, and billboards where sponsors want to be clearly identified. Such understated endorsements may seem normal, but that’s likely because native advertising has made them so commonplace. Why don’t sponsors of native ads seek the same recognition?

Advertising 114

Advertising Advertising Agriculture Ethics 114

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Critical Mention

JULY 16, 2019

Publicity value is important for building a media strategy and is also useful in demonstrating to senior management why media placement is critical. . A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Estimated Audience. Until next time!

Media 76

Media Advertising Advertising Measurement 76

Communications Conversations

OCTOBER 15, 2019

Cutting to the chase: We need strategies to break-through and get the media’s attention. Before joining the Life Time communications team I was a journalist for about five years across radio (WJON-St. Paul Business Journal). Our clients and companies are still expecting media coverage. This will continue.

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

JUNE 5, 2018

Nancy Giles , CBS “Sunday Morning” contributor, comedian, actress and self-described “Accidental Pundette,” spoke with Strategies & Tactics ahead of this Thursday’s Silver Anvil Ceremony , where she will serve as the evening’s host. she holds a master’s degree in arts journalism from Syracuse University’s S.I.

Radio 90

Radio Writing Energy Journalism 90

Prohibition

JULY 14, 2017

Content remains at its roots, exactly that; information, a message – whether its worked up into an old school snappy strapline, or a radio jingle, the content remains. Or is content marketing merely a new term used to dress up old school tactics? Well yes and no. What has changed is how content is utilised.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. Search Engine Journal has a great breakdown of this topic.) At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. But are nofollow links worthless?

Brand 62

Brand Branding How To SEO 62

Prakkypedia

NOVEMBER 13, 2019

Stepping into the darkroom at the Whyalla News and rolling my own film to take photographs, when journalism was already beginning to shed and combine jobs to save money. When working as a media monitor in the Premier’s office, he strolled into the radio room and asked me what the Opposition Leader had just said on-air.

Radio 24

Radio Tourism Government Hotels 24

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. Melissa Thibodo @MelissaThibodo. written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

JULY 2, 2018

My degree is in mass comm and I went to school for a career in radio. A3 I studied journalism in grad school. My university @ClaflinUniv1869 didn’t have a PR program way back then, but my graduate program at @JHUAAP was stellar. measurePR #PRStudChat #measurepr. A3: Hard to say. I had no focus in PR or marketing at all in school.

Measurement 40

Measurement Nonprofit Education Social Media 40

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. The Kicker A podcast from the Columbia Journalism Review , this platform covers all aspects of journalism.

Pitching 100

Pitching Interviews Trends Journalism 100

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Communications Conversations

OCTOBER 18, 2016

The Business Journal has its long-time 40 Under 40 “competition.” Jamie Plesser, director-interactive marketing strategy & execution, Allianz. Started his own agency in his mid-20s, and recently reinvented himself again as the founder of Fluence Media and Morning Take (part e-newsletter, part podcast/radio show).

Agency 60

Agency Groups Public Affairs B2B 60

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. Always start with a clear strategy.

Pitching 58

Pitching Media Journalism Data 58

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets.

Strategy 60

Strategy Print Insurance Insurance 60

Flatiron Communications

JANUARY 7, 2016

With the ability for anyone to distribute and amplify their POVs via like-minded media and social channels, the strategy will only continue to grow for issues-based advocates — from Michael Moore on the left to David Daleiden, the producer of that now widely debunked Planned Parenthood “exposé,” on the right.

Film 28

Film Radio Employee Groups 28

PRSay

MAY 6, 2019

Scoring a hit album or song in the digital era takes more than endless replay on a major radio station. Artists also need a creative, original marketing strategy. ” without any radio hits by doing individual promotional campaigns with top steaming services. Billie Eilish, a 17-year-old pop singer, managed to earn a No.1

Radio 110

Radio Marketing Video Writing 110

NewsWhip

JUNE 10, 2021

And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. ” Now, none of the air control towers that he radioed had that plan for him, he completely improvised that. Ben: … You talk about [things moving] between platforms, [which] I think is a super interesting part of this.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PRSay

MAY 6, 2019

Scoring a hit album or song in the digital era takes more than endless replay on a major radio station. Artists also need a creative, original marketing strategy. ” without any radio hits by doing individual promotional campaigns with top steaming services. Billie Eilish, a 17-year-old pop singer, managed to earn a No.1

Radio 60

Radio Marketing Video Writing 60