Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 This can be a tough sell for many PR pros, who prefer to pitch good stories to journalists and bury bad stories in the trash bin, hoping no one will notice. In brand journalism 2.0,

How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How Does a B2B Customer Story Crack The Wall Street Journal? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media.

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Brand journalism positions biotech leader

PR Daily

The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. You think you’re getting strong with those visits to the gym?

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members. Folio is powered by a five-person newsroom that employs a straightforward storytelling style and a traditional journalistic structure.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia.

Bad Things Happen When PR Pitches a Plagiarized Byliner

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Bad Things Happen When PR Pitches a Plagiarized Byliner appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Great storytelling never goes out of style, after all. Launching a brand journalism initiative is no simple undertaking, however. Brand journalism puts the PR power into your own hands.

How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How Does a B2B Customer Story Crack The Wall Street Journal? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media.

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Just Like Bad PR, There’s Bad Journalism Out There

Ishmael's Corner

From classics like BusinessInsider’s “ Dear PR Lady, Here’s Why I Didn’t Open Any of Your 3 Email Pitches ” to my own “ Why Journalists Get Cranky About PR ,” this genre delivers a never-ending stream of commentary.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism isn’t just for reporters.

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t When was the last time you pitched online radio? SEO and Storytelling — a Dynamic Duo. Uncategorized radio outreach SEO VentureBeat visual storytelling

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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists.

McDonald’s Serves Up Failure and Fries in Business Storytelling

Ishmael's Corner

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling.

What Editors and Writers Want From PR Pitches in 2018

Cision

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Developing just the right pitch has never been easy, however.

Brand journalism explained—in Academy Awards terms

PR Daily

It’s the same with brand journalism. When multiple elements within storytelling and branding come together, PR pros—and the organizations they represent—are winners. It’s the same scenario with content in brand journalism.

When journalism and public relations intersect

PR Daily

It’s also helpful that the writer took time to seek out an individual with ties to the topic he’s pitching. Many marketers fall victim to reusing email lists from previous efforts, rather than investing time to determine which contacts have applicable ties to their latest pitch.

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Media Relations Bloomberg BusinessWeek how to pitch journalists interview tips media and pr media pitch public relations reuters TechCrunchTechniques For Effective Business Communications.

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. brand journalism.

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Why brand journalism should focus on the human element

PR Daily

The key ingredient in successful brand journalism is people. Focusing on the people behind the product, the people using the product, the people helping others with the product and not the product itself is a core tenet of brand journalism.

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. A lot has happened since the glory days of 10 or 15 years ago, when newsrooms were full and buzzing, and journalism was a bustling career. Want the Best Pitch?

Tech Journalists in Hong Kong Share Insights with PR in Mind

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Tech Journalists in Hong Kong Share Insights with PR in Mind appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

USA Today’s Tips for Pitching to Get News Coverage

Cision

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Once you’ve established that, then pitch a reporter, he continues. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

Muck Rack’s “The State of Journalism 2019” report revealed that the majority of reporters view PR relationships as “mutually beneficial,” even though they don’t consider them partnerships. However, that doesn’t mean journalists enjoy being blasted with pitches.

PR Insights from Reverse Engineering a New York Times Corporate Feature

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences.

“Favorite” Stories on Contentious Relationship Between Journalists and PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post “Favorite” Stories on Contentious Relationship Between Journalists and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I’m talking at the Holmes Report’s Innovation Summit today on “Applying Supply and Demand Economics Theory to Media Relations.”

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

What the GateHouse/Gannett deal means for PR pros

PR Daily

The companies’ leaders say the move will help preserve the future of journalism, but given the expressed goal of decreasing overhead, don’t expect local newsrooms to grow. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. The top two U.S.

Applying Supply-and-demand Economic Theory to Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda.

Login for Some Pitching Tips With Tech Reporter Ina Fried

Cision

Wondering what Login is, what it’s about and how you can get Ina to cover your pitches? Read our Q+A with her pitching tips below! What’s different is our means of storytelling. How do you prefer to receive pitches? It also works great for pitches!

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PR Unchained with Quentin Hardy from The New York Times

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post PR Unchained with Quentin Hardy from The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Melissa Lewelling, Account Executive, The Hoffman Agency.

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. So Cisco used its brand journalism newsroom to feature its technological contribution to the futuristic marketplace.

A Peek Behind the Curtain of Business Insider’s Newsroom

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post A Peek Behind the Curtain of Business Insider’s Newsroom appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. The decision to adopt a storytelling approach wasn’t made overnight. An eight-member content and employee communications team produces the site and operates internal storytelling and messaging within Duke Energy.

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5 keys to effective infographic storytelling

PR Daily

Infographics are a powerful storytelling tool. Conclude with a pitch and a call to action. The traditional journalism process for publishing: Write a story, and then get the art. The post 5 keys to effective infographic storytelling appeared first on PR Daily.

7 journalistic techniques for crafting exceptional patient stories

PR Daily

RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Brand Journalism Health Care Storytelling

Transform Your Boring New Hire Press Release into a Bigger Story

Rock the Status Quo

Every other publication on my list received a custom pitch, with the press release pasted below the pitch. If they didn’t have an editorial calendar, I chose one trend from the press release that was most appropriate to them and wrote a pitch expanding on that trend.

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