Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications.

Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. Craft Your Movie Pitch. “I My internal test for my pitch is ‘Would my mom understand what this is?’ Shay highlights that Ridley Scott’s pitch for Aliens was “Jaws.

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. This can be a tough sell for many PR pros, who prefer to pitch good stories to journalists and bury bad stories in the trash bin, hoping no one will notice. you still pitch media your good stories, and even offer exclusives, but you publish those stories directly to your audience. Instead, identify a newsworthy trend (this takes some reporting), do the story and then pitch the trend.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

offering options such as pitching journalists, using video and improving one’s corporate culture. Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Content Marketing Measurement Storytelling PR survey

Survey 124

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. Content Marketing Social Media Storytelling digital marketing

Should you pitch non-coronavirus stories to the press?

PR Daily

The question top of mind for public relations professionals who don’t have a COVID-19 story to pitch is: Can I get coverage for my client or organization on a different topic? But they still welcome other pitches. Pitches are always welcome,” she said. “We

Increasing Your Media Coverage Through Storytelling

PRSay

In today’s media environment, pitching reporters and editors has become a lost art. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. PR Training best practices Media Relations storytelling

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t When was the last time you pitched online radio? SEO and Storytelling — a Dynamic Duo. Uncategorized radio outreach SEO VentureBeat visual storytelling

Radio 129

Bad Things Happen When PR Pitches a Plagiarized Byliner

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Bad Things Happen When PR Pitches a Plagiarized Byliner appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

The 7 Plots For PR Storytelling

ImPRessions - Crenshaw Communications

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists.

What Editors and Writers Want From PR Pitches in 2018

Cision

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Developing just the right pitch has never been easy, however.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

McDonald’s Serves Up Failure and Fries in Business Storytelling

Ishmael's Corner

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling.

The smart storytelling techniques you should try this year

PR Daily

Brand Storytelling and Content Marketing Conference at Intel : Tap into behavioral science research to understand what makes readers remember your content. Use video and images to improve your press releases and pitches.

How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

#CreativePR: Get Out of the Media-pitching Mindset

Marketwired

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch.

Return of Ishmael’s Greatest Storytelling Hits

Ishmael's Corner

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. But PR can apply storytelling techniques which give lift to all forms of communications. There was only one not-so-small problem with the pitch.

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Create a pitch that aligns.more. The post Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Talk about a mismatch in supply and demand.

Why Sentence Fragments and Abbreviations in Your Pitches Are OK — Sometimes

PRSay

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. It will always provide the infrastructure for storytelling.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The post Where Do You Find Data For PR Storytelling?

A journalist dissects a lousy pitch and a good one

PR Daily

The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Moving along, the pitch never delineates the actual news and how it’s going to affect people.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. It will always provide the infrastructure for storytelling.

USA Today’s Tips for Pitching to Get News Coverage

Cision

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Once you’ve established that, then pitch a reporter, he continues. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”

#InnovateNow With Michael Smart: Keys to Impactful Pitches

Cision

Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements. He shares lots of tricks, including suggestions for subject lines that get your emails opened, with those who sign up for his weekly media pitching tips emails.

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays.

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. This has less to do with the actual business storytelling and more about how The Man measures journalists.

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Media Relations Bloomberg BusinessWeek how to pitch journalists interview tips media and pr media pitch public relations reuters TechCrunchTechniques For Effective Business Communications.

6 lessons for perfect pitches

PR Daily

Though media relations is only a portion of what we do, most PR pros spend a significant portion of time pitching. We use these pitches to discuss our clients with the general public, often through media relations, and often amidst the ebb and flow of the daily news cycle.

Pitching tips for tech execs

PR Daily

Media relations professionals are turning technology trends into noteworthy pitches for reporters to pounce on. Watch trends; pitch accordingly. To avoid sending an outdated pitch, survey data suggest proposing an original take on trending news and steering clear of buzzwords.

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Why will they care – will our pitch help them to save money? We can’t pitch without them. Pitching.

3 ways to delete-proof PR pitches

PR Daily

Many receive hundreds of PR pitches every single day. Here are three ways to keep your next pitch from getting trashed: 1. Pitch them first. If that doesn’t work, then pitch their editors.”. Pitch people, not products. “. Today’s newsroom is in flux.

Push past the noise and engage your audience with storytelling

PR Daily

A well-crafted story can be your organization’s best sales pitch. Join us for our Strategic Communications and Storytelling Summit and make the art of storytelling your best branding technique.

3 ways to turn online reviews into storytelling gold

PR Daily

Here are three ways communications pros can use positive reviews for storytelling: 1. Use reviewer perspectives in pitches, press releases and other press materials to ensure you are resonating with your audiences. Reviews influence action. Are you willing to eat at a restaurant with a one-star rating? What about getting a haircut from a two-star salon? It’s understandable if your answer is “no,” but ask yourself why.