NewsWhip

MAY 16, 2024

When the news is breaking right now , journalists need to feel confident they have the very latest information before writing up or chasing down a story further. Our breakdown by reaction data also allows you to get a sense for how a post makes people feel in real time, by measuring Angry reactions against Wows, Hahas, Sads, and more.

Reddit 78

Reddit Instagram Data LinkedIn 78

Critical Mention

OCTOBER 25, 2021

Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. He is left trying to write down individual tweets, which is both humorous and pathetic. Until next time! Critical Mention.

Media 162

Media Fashion Television Radio 162

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Radio 174

Radio Sports Journalism Analytics 174

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 158

Reddit Media Analytics Trends 158

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Tools like Moz’s Link Explorer and Ahrefs’ Site Explorer can quickly give you a snapshot of authority metrics. You can also use a tool like Majestic’s Trust Flow.

Analysis 90

Analysis SEO Guidelines Google 90

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. The tools and platforms have changed. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. What inspired you to write the book? Ann: Oh boy. How much time do we have…?

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. Where Moz was once the undisputed leader among SEO tools, SEMrush has challenged that thinking. PR tech mentions.

Media 108

Media SEO Analytics Analysis 108

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking resources and tools. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. The question is, for good or bad?

Writing 194

Writing Communications Marketing B2B 194

Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. PR tools are constantly changing, but if you understand the basics you can continue to find success. According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Can it be measured?

Pitching 120

Pitching Study Measurement Journalism 120

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures. The magic of AI will not be the only major change affecting the PR profession.

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. If we adopt them, we are not measuring anything tangible. Screenshots ( S ).

Measurement 40

Measurement How To Marketing Engineering 40

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. The tools and platforms have changed. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. What inspired you to write the book? Ann: Oh boy. How much time do we have…?

Interviews 60

Interviews Content Marketing Writing Journalism 60

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Again, we have the issue of lack of appropriate measurement tools.

Measurement 75

Measurement Tools Journalism Content Marketing 75

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Cision

JANUARY 4, 2016

While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. Get our free PR Starter Kit today!

Resources 120

Resources Journalism Print Pitching 120

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions. Sounds familiar?

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. So, all things considered, DA is a pretty good measure of quality, in my experience. 2) Backlinks are third-party validation.

Google 134

Google Banking Engineering Web 134

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. Go Gators! –

Ethics 91

Ethics How To Survey Interviews 91

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. Tech Tools The tech tools most of the PR pros favor are used in their work with social media.

Technology 66

Technology Trends Survey Report 66

Cision

JUNE 15, 2017

PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. For those preparing to make the leap, it is important to write well, multitask, and be consumed with a variety of topics: pop culture, politics, media trends, and beyond. If I was going to sing karaoke, I would sing ….

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion.

Journalism 52

Journalism Corporate Software Analytics 52

ISEBOX

NOVEMBER 30, 2015

Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure. They interview their clients and staff and will educate, entertain and inform with their content.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR slow to adopt an integrated tool stack 11. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.” You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

OnePitch

APRIL 14, 2022

While the tool was one of the first and was without a doubt critical to cancer detection and prevention, the industry overall is oversaturated, which meant we had to be extremely creative in the way we told the launch story to successfully break through the clutter. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. I wanted to learn and I thought it might help me get my next gig.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. In fact, I've been doing this for at least 40 years - first in journalism and then in business. 24.11.2020. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

MAY 5, 2016

I very much enjoyed journalism and had a blast doing it. Measurement and analytics will continue to grow in importance as more and more tools are becoming available to capture and crunch big data, and will dovetail the trend toward value-based models. How did you get your start in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120