Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Iterative PR Measurement. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

Buchanan PR

MAY 3, 2024

While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. Forbes , The New York Times , The Wall Street Journal – everyone is doing it. Website traffic, from those unique links in the article, is how they measure success.

Writing 86

Writing Journalism Examples Advertising 86

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. There are two pressing topics plaguing today’s PR professionals – and this conference covers both of them. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. Find out how to best track inbound traffic from a press release.

Study 215

Study Marketing Journalism Advertising 215

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases.

Study 140

Study Media Relations Media Measurement 140

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success.

How To 105

How To Engineering Google Web 105

Wadds Inc.

APRIL 19, 2023

Recently, whether it’s political advisers resigning over supposed factual errors or documentaries about the relationship between public relations and big polluters, the morality of the profession continues to be under the microscope. To say this book is cynical about public relations is an understatement.

Ethics 105

Ethics Government Corporate Exercises 105

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

Burrelles Fresh Ideas

JANUARY 30, 2024

The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.” For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 97

Ethics Crisis Transportation Airlines 97

Cision

JANUARY 4, 2016

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. Reconsider your target. Tighten your language.

Resources 120

Resources Journalism Print Pitching 120

Cision

APRIL 14, 2015

He hosted his own version of “Meet the Press” events. He regularly held events where the press could learn more about Bayer and have access to company thought leaders and executives. Every day there’s a PR pro who is tasked with getting their client or organization into The Wall Street Journal or The New York Times.

Media Relations 120

Media Relations Media Pitching Measurement 120

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success.

Marketing 170

Marketing Measurement Trends B2B 170

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Such conversations emphasize and express concern about AI (artificial intelligence), AR (augmented reality) and ephemeral content (e.g., Artificial intelligence also has the potential to revolutionize journalism.

Publicity 167

Publicity Social Media Television Measurement 167

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. Washington D.C.

Trends 150

Trends Publicity Data-Driven PR Government 150

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

With media outlets cutting staff and a plethora of press parties competing for press attendance, events just don’t have the pull that they used to. The best way to measure PR is by the number of interviews secured. Every new product introduction requires its own media event. Quantity over quality? We don’t think so.

Skype 149

Skype Interviews Viral B2B 149

PR Fuel

SEPTEMBER 8, 2020

It is a digital distribution service for press releases and related content intended to influence the public. PR has grown from a de facto job to bridge the gap between business and journalism. PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. Press Releases.

Journalism 52

Journalism Corporate Software Analytics 52

Sword and the Script

APRIL 6, 2021

According to the announcement, Linkfluence earned about $20 million in sales in 2020. Meltwaters says, excluding earn-out, it’s paying about two-times 2020 revenue – half in cash and half in new (Meltwater) stock shares. 94% of reporters prefer to receive pitches by email according to The State of Journalism 2021 by Muck Rack.

Media 108

Media SEO Analytics Analysis 108

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Buzzstream

JULY 29, 2020

In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success. It means thinking about how you can take your message and spin it in such a way that journalists would get curious.

Publicity 119

Publicity Digital PR Creativity Education 119

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Keep your email subject clear and concise like a press release headline. Measure Your Success. Tracking whom you’ve pitched, what you sent and when is essential to measuring your pitching success rate.

Pitching 120

Pitching Report Social Media Measurement 120

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. In this digital age, many, many brands are still using press releases to connect their stories to media outlets.

Company 111

Company Media Journalism Report 111

Cision

SEPTEMBER 17, 2015

Press releases are valuable in driving traffic and boosting visibility of your brand. No one will want to pick your story up if they aren’t as excited about it as you. According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Can it be measured?

Pitching 120

Pitching Study Measurement Journalism 120

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 57% are neutral about trust in NGOs. 53% are neutral about trust in trust government; and. 51% are neutral about trust in trust media. 57% are neutral about trust in NGOs. emphasis mine ].

Government 139

Government Survey Ethics Media 139

Doctor Spin

JANUARY 16, 2024

These games highlight the dynamics of bluffing, deceit, and strategic thinking that arise from information asymmetry, making them engaging and often revealing about human behaviour and interaction. Harvard University Press. It’s not one, but rather four models in sequence: PR Model 1: Press Agentry Model. 7 Cicero, M.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit.

Analytics 60

Analytics B2B Google Data-Driven PR 60

NewsWhip

OCTOBER 23, 2019

We have a full analysis of Q3 hot off the presses in report form , if you want to dive deeper into the trends for the whole quarter, rather than simply the month of September. A reminder on methodology, we use our API to gather these rankings, which you can read about on our developer hub. million interactions. million engagements.

Facebook 106

Facebook Web Analysis Film 106

Bianchi Biz Blog

OCTOBER 5, 2020

However, the ones I’m most proud of are those not based on an announcement or press release and instead are enterprise stories that have perhaps started with a tiny hunch or tip or general curiosity into a person or topic. Now, that doesn’t mean I haven’t written about seemingly ordinary folks. I still use that today.

Transportation 91

Transportation Meeting Report Media 91

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

APRIL 26, 2016

What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? What is the best lesson about PR you’ve learned throughout your career? My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ISEBOX

NOVEMBER 30, 2015

PR Pikers throw out an occasional press release and hope it sticks. Pikers write press releases about a new executive hire or a product color change. 4) You don’t measure. Joe Witte is the VP of Marketing at ISEBOX, a public relations platform helping PR Pro’s more effectively distributes multimedia content to the press.

Publicity 70

Publicity Measurement LinkedIn Small Business 70