Maxim Behar

OCTOBER 19, 2022

Why are newspapers going away? They don't go away because they have bad journalism, but because they don't have ads. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. Cheap as a level of content. It's not a significant change in modern television.

Television 52

Television Wireless Advertising Advertising 52

Cision

APRIL 26, 2016

The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication? Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. In that way, Marketing hasn’t changed at all.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education Internal 250

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. A great example is this post on “engagement journalism.” ” The in-depth post explains the concept: journalism that combines the power of community engagement with traditional news reporting.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? Read the newspaper – the whole newspaper. The thing that gets me up in the morning is…coffee and the newspaper. Karma is real.

Newspapers 120

Newspapers Financial Crisis System 120

Bianchi Biz Blog

OCTOBER 5, 2020

It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride. How long have you been in journalism and how did you get started? Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

Transportation 91

Transportation Meeting Report Media 91

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise.

Meeting 98

Meeting Media Print Enterprise 98

Cision

MARCH 2, 2016

Do you know how to measure your social ROI? My daily newspaper of choice is… the Wall Street Journal. What are some of the biggest challenges brands face in terms of reputation management? Learn how with Cision’s free tip sheet! Come to work with an eagerness and passion for learning every day. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper?

Data 120

Data Measurement Examples Tools 120

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. In that way, Marketing hasn’t changed at all.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

JUNE 9, 2020

Measured on clicks, quick hits.” Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” If media relations is hard, so too is journalism and reporting. Very competitive – hard to get their attention. Journalists don’t have the time for long lead story development. Be easy for anyone to cover.

Media Relations 111

Media Relations Media Survey Pitching 111

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. You can't do that sort of thing in a newspaper or on TV. We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

JANUARY 13, 2015

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. earned and paid media tactics work best when they work together.

Twitter 60

Twitter Marketing Media Advertising 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Research, measurement, optimization and patience are key to success. Quality still rules the day in journalism and PR.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Here comes the parallel – have you cracked open the CMO section of the Wall Street Journal, lately? Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. Access to a broad range of quality journalism is essential. I enjoy reading local newspapers (or digital properties) from wherever in the world I am working, but also make sure to get my daily dose of the famous “salmon-pink newspaper.”

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. A PR expert opens a newspaper and reads a bad story about a client.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mark My Words

JANUARY 16, 2017

Newspapers have been shedding their arts reporting for decades, relegating reviews to dispensable supplements and buried middle-pages. Depressing reports such as last week’s piece in the Columbia Journalism Review on the disappearance of full-time arts staffers are a familiar sight.

Newspapers 60

Newspapers Energy Print Journalism 60

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. ” Joanne Po, executive producer for The Wall Street Journal Video, echoed that sentiment by saying that her videos draw a magnitude more viewers than the audiences of CNBC, Fox Business News and Bloomberg TV… combined.

Video 28

Video Print Television Journalism 28

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future.

Google 225

Google Facebook Wikipedia Engineering 225

Stephen Waddington

MAY 5, 2019

Views are the most common measure of success for publishers. The goal of journalism in 2019 is to provide coverage so informative and reliable that people around the world are willing to pay for it. According to Pew Research, a third of large newspapers and a quarter of digital publications have suffered layoffs since 2017.

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

Maxim Behar

JULY 2, 2023

Then I had my university degree in Prague, Czech Republic and my favorite job was journalism, so my practice in journalism led me to a correspondent in a couple of cities in Bulgaria and a special correspondent in Poland for a couple of years. And, for the first time ever in history – media are measurable.

Ethics 52

Ethics Internal International Course 52

Maxim Behar

JANUARY 24, 2022

After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. When Maxim was in high school, he ever since wanted to be a brilliant journalist. PR’s Absolute Best Customer preferences are like seasons, they keep changing.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

ImPRessions - Crenshaw Communications

MAY 7, 2021

In Stone’s words, “It’s a tale that involves a scheming Hollywood manager, desperate tabloid newspaper editors, and spurious claims of political intrigue and international espionage. He thus gained a measure of control over the story and was able to lay it out on his own terms. The story reads like a thriller.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. We can use it to measure and evaluate our success. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications. She will be measurable. Wearables have only just started to impact us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Mark My Words

MAY 1, 2018

Influence is a tricky one to measure. We’re constantly told that newspapers are on life support; lucky to have made it this far but putting off the inevitable print apocalypse. If measured only in terms of circulation we might concur that a trip to a Swiss clinic is in order. Newspapers still matter. Despite social media.

Newspapers 60

Newspapers Media Measurement Print 60

Mark My Words

SEPTEMBER 11, 2015

More than any other aspect of journalism medical reporting seems to have free reign to spin stories to the far side of fantasy. In the clickbait war between journalism and online channels, desperate measures by the traditional press is unsurprising.

Journalism 60

Journalism Viral Newspapers Retail 60

Maxim Behar

MAY 10, 2021

I can clearly say that Seychelles is keeping the right measure much better than any other country in the world and this is thanks to the understanding of all the people that this is the only way to prevent the spread of deaths. Maxim Behar: Journalism has changed a lot over the past decade, this is the reality.

Newspapers 98

Newspapers Tourism Government Journalism 98

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We talk about aerosol nanometers of size for measuring aerosols.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115