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MEASURED THOUGHTS. Brand Journalism Content Marketing Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing MORE
MEASURED THOUGHTS . Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more. MORE
The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Measuring reach. Our small team proves daily that inspiring, uplifting and entertaining content is at the heart of brand journalism. You don’t need a large journalism team, or even social media specialists, to make an impact. MORE
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. The team at Metropolitan State University of Denver has struck a particularly rich vein of emotion-packed, newsworthy stories by committing to a robust brand journalism approach. MORE
MEASURED THOUGHTS. Brand Journalism COVID-19 Crisis Communications Daily Scoop External Communications Leadership Communications PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing MORE
MEASURED THOUGHTS. Tap into Tailwind to expand and measure your reach on Pinterest and Instagram. Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more. MORE
MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more. MORE
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. It’s storytelling. MORE
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density. MORE
” She explained in another follow-up TikTok video that “I was told we had to part ways” due to the original clip going viral beyond any measure. The bit of brand journalism led to an app and a video series. If you use standard and safe restaurant techniques, try a little brand journalism to help consumers understand why. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. MORE
James-Armand explains the goal, strategy and how it measures success below. Talia: We have a fairly mature measurement framework that focuses on a combination of the quality of our press coverage as well as our performance against our competitors. MORE
Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories. MORE
Track and measure your results. Tracking and measuring your online results is an important part of your strategy. Use Topsy to measure your own day-to-day or compare yourself to two additional competitors. RELATED: Learn how to amplify your stories through effective brand journalism with Media Source's whitepaper.]. This article was originally published on PR Daily in October 2014. MORE
Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more. MEASURED THOUGHTS. In a time when your organization’s reputation can affect your bottom line more than ever, it’s crucial to measure where you are—and how far you must go to succeed. Naimul Huq, data and analytics lead at Precision, shares several ways you can effectively measure reputation. MORE
MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement External Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more. MORE
MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing MORE
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ]. MORE
Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.” Start off by only measuring what matters. MORE
The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. MEASURED THOUGHTS. Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain. MORE
The Wall Street Journal reported : Mr. Lucio also said last year that he would require advertising agencies Facebook works with to assemble diverse teams with more women, people of color and people with diverse sexual orientations, echoing a previous mandate to agencies he made while at HP. MORE
Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales. Brand journalism, which allows brands to discover and create their own news content, […]. Pulse of the Profession Business Media public relations storytelling strategyIt’s time to cut the jokes about public relations professionals and math. MORE
The public values journalism, and people are moving to media channels they trust. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Yet many agencies have added capabilities in content marketing, digital content creation and brand journalism that can amplify earned media or add to its impact through shareable content. MORE
As publishers increasingly rely on analytics to measure the performance of their journalists, every click counts. has expanded upon this measurement approach, and it mirrors tactics used by many PR pros. He blogs about storytelling in business at. Many journalists have taken to social media, particularly Twitter, to promote their stories online. The New York Times. MORE
The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. MEASURED THOUGHTS. MORE
According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Why use data-driven storytelling? MORE
Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC. See the full agenda for the Brand Journalism for Corporate Communicators Workshop here. Prove the worth of your work with measurement. MORE
The Wall Street Journal reported: In a letter to workers Friday, MGM Resorts Chief Executive Bill Hornbuckle said the company is required by federal law to send layoff notices to furloughed workers who haven’t been recalled after six months. MEASURED THOUGHTS . MORE
PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task. MORE
MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing MORE
What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. For all the hand-wringing that came from Instagram removing public-facing “like” counts on photos in late 2019, I actually hope that this hints at a broader shift away from vanity metrics—which speak mostly to ego—and toward deeper measures of how we connect with our audience. MORE
MEASURED THOUGHTS. The effort is an excellent example of storytelling using data, and showcases how you can present potentially flat numbers in interesting ways that evoke empathy. Share how you make measurement come alive below, and we'll share in tomorrow's #DailyScoop. MORE
MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers. MORE
The Art Of Storytelling In Business Communications And Public Relations. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more. The post Fresh Take on “Influence” in the Tech Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. MORE
This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? Now, the drawback to this intense focus on “story” is the Microsoft folks lack a couple of key potential measurement signals. MORE
During the week of March 23, downloads for podcasts measured by Podtrac dropped 4 percent in the United States, and podcast listens showed a decline of 20 percent in the U.S., The format has grown even more popular despite fewer commuters during WFH. MORE
A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Misguided Measurement. You don’t get trusted if you’re constantly measuring and tweaking and manipulating so that someone will buy from you. The same could be said of bringing a storytelling dimension to business communications and avoiding the dreaded “B” word. MORE
Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise. MORE
His presentation will feature a regimen to rebuild broken trust, examine reputation-monitoring tools that can help you assess and measure your recovery, and offer strategies for engaging your most precious resource: your employees. Brand Journalism Crisis Communications External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing MORE
PR Daily
JULY 29, 2020
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].
PR Daily
NOVEMBER 20, 2020
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. It’s storytelling.
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PR Daily
SEPTEMBER 15, 2020
James-Armand explains the goal, strategy and how it measures success below. Talia: We have a fairly mature measurement framework that focuses on a combination of the quality of our press coverage as well as our performance against our competitors.
Waxing UnLyrical
NOVEMBER 9, 2016
Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.” Start off by only measuring what matters.
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.
Waxing UnLyrical
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.
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PR Daily
AUGUST 3, 2015
PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.
PR Daily
JULY 10, 2019
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. The team at Metropolitan State University of Denver has struck a particularly rich vein of emotion-packed, newsworthy stories by committing to a robust brand journalism approach.
The Hoffman Agency
APRIL 6, 2020
According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Why use data-driven storytelling?
Cision
OCTOBER 21, 2015
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.
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PR Daily
DECEMBER 17, 2014
Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC. See the full agenda for the Brand Journalism for Corporate Communicators Workshop here. Prove the worth of your work with measurement.
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PR Daily
OCTOBER 29, 2019
MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.
PRSay
APRIL 26, 2016
Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales. Brand journalism, which allows brands to discover and create their own news content, […]. Pulse of the Profession Business Media public relations storytelling strategyIt’s time to cut the jokes about public relations professionals and math.
PR Daily
OCTOBER 12, 2015
Track and measure your results. Tracking and measuring your online results is an important part of your strategy. Use Topsy to measure your own day-to-day or compare yourself to two additional competitors. RELATED: Learn how to amplify your stories through effective brand journalism with Media Source's whitepaper.]. This article was originally published on PR Daily in October 2014.
PR Daily
FEBRUARY 10, 2016
As publishers increasingly rely on analytics to measure the performance of their journalists, every click counts. has expanded upon this measurement approach, and it mirrors tactics used by many PR pros. He blogs about storytelling in business at. Many journalists have taken to social media, particularly Twitter, to promote their stories online. The New York Times.
PR Daily
NOVEMBER 20, 2020
MEASURED THOUGHTS. Tap into Tailwind to expand and measure your reach on Pinterest and Instagram. Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.
Communications Conversations
SEPTEMBER 26, 2014
This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? Now, the drawback to this intense focus on “story” is the Microsoft folks lack a couple of key potential measurement signals.
PR Daily
AUGUST 31, 2020
The Wall Street Journal reported: In a letter to workers Friday, MGM Resorts Chief Executive Bill Hornbuckle said the company is required by federal law to send layoff notices to furloughed workers who haven’t been recalled after six months. MEASURED THOUGHTS .
PR Daily
OCTOBER 6, 2020
During the week of March 23, downloads for podcasts measured by Podtrac dropped 4 percent in the United States, and podcast listens showed a decline of 20 percent in the U.S., The format has grown even more popular despite fewer commuters during WFH.
PR Daily
JULY 1, 2020
MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more.
PR Daily
DECEMBER 12, 2019
What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. For all the hand-wringing that came from Instagram removing public-facing “like” counts on photos in late 2019, I actually hope that this hints at a broader shift away from vanity metrics—which speak mostly to ego—and toward deeper measures of how we connect with our audience.
PR Daily
NOVEMBER 16, 2020
MEASURED THOUGHTS. Brand Journalism Content Marketing Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing
PR Daily
SEPTEMBER 25, 2020
MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement External Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
PR Daily
JULY 2, 2020
MEASURED THOUGHTS . Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.
PR Daily
NOVEMBER 14, 2019
The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. MEASURED THOUGHTS. Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain.
PR Daily
AUGUST 24, 2020
The Wall Street Journal reported : Mr. Lucio also said last year that he would require advertising agencies Facebook works with to assemble diverse teams with more women, people of color and people with diverse sexual orientations, echoing a previous mandate to agencies he made while at HP.
PR Daily
NOVEMBER 30, 2020
MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing
Ishmael's Corner
FEBRUARY 24, 2015
A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Misguided Measurement. You don’t get trusted if you’re constantly measuring and tweaking and manipulating so that someone will buy from you. The same could be said of bringing a storytelling dimension to business communications and avoiding the dreaded “B” word.
PR Daily
DECEMBER 3, 2020
MEASURED THOUGHTS. The effort is an excellent example of storytelling using data, and showcases how you can present potentially flat numbers in interesting ways that evoke empathy. Share how you make measurement come alive below, and we'll share in tomorrow's #DailyScoop.
PR Daily
DECEMBER 15, 2020
The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. MEASURED THOUGHTS.
Ishmael's Corner
FEBRUARY 2, 2016
The Art Of Storytelling In Business Communications And Public Relations. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more. The post Fresh Take on “Influence” in the Tech Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
PR Daily
SEPTEMBER 24, 2019
The public values journalism, and people are moving to media channels they trust. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Yet many agencies have added capabilities in content marketing, digital content creation and brand journalism that can amplify earned media or add to its impact through shareable content.
PR Daily
OCTOBER 15, 2019
” She explained in another follow-up TikTok video that “I was told we had to part ways” due to the original clip going viral beyond any measure. The bit of brand journalism led to an app and a video series. If you use standard and safe restaurant techniques, try a little brand journalism to help consumers understand why. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet.
PR Daily
FEBRUARY 5, 2020
Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more. MEASURED THOUGHTS. In a time when your organization’s reputation can affect your bottom line more than ever, it’s crucial to measure where you are—and how far you must go to succeed. Naimul Huq, data and analytics lead at Precision, shares several ways you can effectively measure reputation.
PR Daily
DECEMBER 11, 2020
MEASURED THOUGHTS. Brand Journalism COVID-19 Crisis Communications Daily Scoop External Communications Leadership Communications PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing
PR Daily
MARCH 16, 2020
His presentation will feature a regimen to rebuild broken trust, examine reputation-monitoring tools that can help you assess and measure your recovery, and offer strategies for engaging your most precious resource: your employees. Brand Journalism Crisis Communications External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing
PR Daily
FEBRUARY 22, 2021
MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing
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