6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].

Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. It’s storytelling.

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How Edmunds measures the quality of earned media

PR Daily

James-Armand explains the goal, strategy and how it measures success below. Talia: We have a fairly mature measurement framework that focuses on a combination of the quality of our press coverage as well as our performance against our competitors.

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.” Start off by only measuring what matters.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. The team at Metropolitan State University of Denver has struck a particularly rich vein of emotion-packed, newsworthy stories by committing to a robust brand journalism approach.

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Why use data-driven storytelling?

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.

Brand journalism is the new PR

PR Daily

Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC. See the full agenda for the Brand Journalism for Corporate Communicators Workshop here. Prove the worth of your work with measurement.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.

Results Matter: How Storytelling Achieves Ultimate ROI

PRSay

Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales. Brand journalism, which allows brands to discover and create their own news content, […]. Pulse of the Profession Business Media public relations storytelling strategyIt’s time to cut the jokes about public relations professionals and math.

10 ways to use Twitter for storytelling

PR Daily

Track and measure your results. Tracking and measuring your online results is an important part of your strategy. Use Topsy to measure your own day-to-day or compare yourself to two additional competitors. RELATED: Learn how to amplify your stories through effective brand journalism with Media Source's whitepaper.]. This article was originally published on PR Daily in October 2014.

When journalism and public relations intersect

PR Daily

As publishers increasingly rely on analytics to measure the performance of their journalists, every click counts. has expanded upon this measurement approach, and it mirrors tactics used by many PR pros. He blogs about storytelling in business at. Many journalists have taken to social media, particularly Twitter, to promote their stories online. The New York Times.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

MEASURED THOUGHTS. Tap into Tailwind to expand and measure your reach on Pinterest and Instagram. Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? Now, the drawback to this intense focus on “story” is the Microsoft folks lack a couple of key potential measurement signals.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

The Wall Street Journal reported: In a letter to workers Friday, MGM Resorts Chief Executive Bill Hornbuckle said the company is required by federal law to send layoff notices to furloughed workers who haven’t been recalled after six months. MEASURED THOUGHTS .

How PR pros can harness the power of podcasts during COVID-19

PR Daily

During the week of March 23, downloads for podcasts measured by Podtrac dropped 4 percent in the United States, and podcast listens showed a decline of 20 percent in the U.S., The format has grown even more popular despite fewer commuters during WFH.

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Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. For all the hand-wringing that came from Instagram removing public-facing “like” counts on photos in late 2019, I actually hope that this hints at a broader shift away from vanity metrics—which speak mostly to ego—and toward deeper measures of how we connect with our audience.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

MEASURED THOUGHTS. Brand Journalism Content Marketing Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement External Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

MEASURED THOUGHTS . Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. MEASURED THOUGHTS. Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain.

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Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

The Wall Street Journal reported : Mr. Lucio also said last year that he would require advertising agencies Facebook works with to assemble diverse teams with more women, people of color and people with diverse sexual orientations, echoing a previous mandate to agencies he made while at HP.

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard

Ishmael's Corner

A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Misguided Measurement. You don’t get trusted if you’re constantly measuring and tweaking and manipulating so that someone will buy from you. The same could be said of bringing a storytelling dimension to business communications and avoiding the dreaded “B” word.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

MEASURED THOUGHTS. The effort is an excellent example of storytelling using data, and showcases how you can present potentially flat numbers in interesting ways that evoke empathy. Share how you make measurement come alive below, and we'll share in tomorrow's #DailyScoop.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. MEASURED THOUGHTS.

Fresh Take on “Influence” in the Tech Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more. The post Fresh Take on “Influence” in the Tech Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

7 reasons why effective PR is more important than ever

PR Daily

The public values journalism, and people are moving to media channels they trust. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Yet many agencies have added capabilities in content marketing, digital content creation and brand journalism that can amplify earned media or add to its impact through shareable content.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

” She explained in another follow-up TikTok video that “I was told we had to part ways” due to the original clip going viral beyond any measure. The bit of brand journalism led to an app and a video series. If you use standard and safe restaurant techniques, try a little brand journalism to help consumers understand why. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet.

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Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more. MEASURED THOUGHTS. In a time when your organization’s reputation can affect your bottom line more than ever, it’s crucial to measure where you are—and how far you must go to succeed. Naimul Huq, data and analytics lead at Precision, shares several ways you can effectively measure reputation.

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

PR Daily

MEASURED THOUGHTS. Brand Journalism COVID-19 Crisis Communications Daily Scoop External Communications Leadership Communications PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

How to manage your COVID-19 response

PR Daily

His presentation will feature a regimen to rebuild broken trust, examine reputation-monitoring tools that can help you assess and measure your recovery, and offer strategies for engaging your most precious resource: your employees. Brand Journalism Crisis Communications External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing