Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 95

Survey Industry Leadership Study 95

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? What would you drop and why? News releases and their place in 2019. What are the key skills communicators should have and where are they learning these skills?

Communications 208

Communications Analytics Social Media Media Training 208

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Upload the article to your LinkedIn page. Report back to leadership. Write a press release. 500|5000 list). Update your profiles and bio. Are you the one quoted? Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Barbara Rozgonyi on LinkedIn.

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

DECEMBER 5, 2019

These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. My background in journalism, public relations, communications and advocacy has been a great fit for this work. Oh, wow – this is tough!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. I am in awe of my nominee Tori Olker, a journalism major with a PR emphasis at the University of Mississippi. Bobby is poised for a career in corporate communications.

Sports 0

Sports Leadership Internal International 0

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Experiential storytelling. Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 192

Writing Communications Marketing B2B 192

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Find the story behind the news. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

SEPTEMBER 18, 2014

Public relations education now trumps journalism. This is new, according to Thurlow, because, “Historically in Canada, most PR practitioners had a journalism degree.”. Most importantly, there is evidence of: leadership in core PR practice areas. Alternatively, perhaps public relations is a best-kept secret in corporate Canada.

Study 99

Study Measurement Survey Education 99

Cision

MAY 21, 2015

The Brand Advantage Journalism Podcast. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. Discusses topics in marketing weekly. 12) Neal Schaffer. Maximize Your Social.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JULY 31, 2019

This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. That kind of writing is closer to “making content” than it is to “doing good journalism.” Hub and spoke. I’m not alone either.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Cision

APRIL 5, 2017

With Facebook and LinkedIn, we reach our customers and our publishers directly. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Aim for the Head and the Heart. Say yes and show more.

Report 225

Report Media Advertising Advertising 225