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S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey

PRSay

16 episode of S&T Live , marking the one-year anniversary of PRSA’s monthly webinar series on LinkedIn. After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Others require membership fees.

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Flying into PR

The Hoffman Agency

By Mariah Botkin, Intern. It started like this: I was scrolling through LinkedIn after midnight. Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. in the U.S., the perfect time to look for new job listings. This time, I mean it,” I said.

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Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

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Running Corporate Communications and Social Media

wiredPRworks

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Connect with Allan on LinkedIn , Twitter, and Instagram. Barbara Rozgonyi on LinkedIn.

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10 Easy Ways to Leverage Press Coverage

Cision

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Upload the article to your LinkedIn page. Circulate internally. Share on social media.

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What Are the New Rules of Marketing and PR?

wiredPRworks

Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Barbara Rozgonyi on LinkedIn.

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