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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Predictions are a perennial. Look back at learnings.

Pitching 136
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How to Create a Media Kit

5W PR

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176
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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. But do use it in a pitch to a morning talk show.

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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Visual assets like infographics are more expensive.) Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Using too many tools.

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Skills Entry-Level PR Hires Should Have

Journalistics

Writing proficiency will be the difference between you getting a second interview and a rejection letter. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. You might want to “check-in” on Foursquare – or Tweet – when you arrive for your interview.

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

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9 Media Relations Tips for 2016

Journalistics

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).