ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

Trends 127

Trends Pitching Twitter Nonprofit 127

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. I recently had the chance to interview a producer who had worked at CNN for the last 18 years. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. It’s not just for TV anymore.

Pitching 139

Pitching Video Engineering Web 139

Shift Communications

DECEMBER 10, 2014

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? Her award-winning blog, Spin Sucks, is one of our favorite PR and Marketing resources on the web.

Marketing 155

Marketing Technology Web Conference 155

Bianchi Biz Blog

DECEMBER 6, 2021

Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY. Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Also we all need to understand Web analytics and the impact these metrics can have on our campaigns. Death to the dreaded AVE.

Interviews 35

Interviews Writing Blogging Social Media 35

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. I spent 20 years in media relations at General Motors between two journalism careers.

Meeting 75

Meeting Automotive Media Transportation 75

Barokas

MARCH 16, 2020

Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

Bianchi Biz Blog

JULY 12, 2021

Philip Nussel, Web Editor at Automotive News. Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media. Roberto Baldwin, Freelance Automotive & Tech Journalist. John Baxter, Freelance Writer. Nicole Wakelin, Freelance Automotive Journalist. Nathan Bomey, Business Reporter at USA TODAY.

Meeting 114

Meeting Automotive Media Web 114

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. During my time in college, I harbored my skills in communication through various projects: designing social media pages, working on digital art projects and web development.

Fashion 36

Fashion Storytelling Web Internal 36

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience.

Radio 74

Radio Television Media Local 74

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. Carefully read the media that follow the company.

Web 135

Web Pitching LinkedIn Interviews 135

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. When I work with a client, I try to consider their story in a visual way that not only makes for an excellent news pitch, but also doubles as compelling social media and web content. How do you envision the future of PR and media relations?

Television 120

Television Pitching Journalism Interviews 120

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. You’ve helped secure placements for your clients in a variety of media. What’s your secret to media relations success? So how can your brand keep up?

Fashion 120

Fashion Apparel Pitching Consumer 120

The Resolution Blog

APRIL 9, 2019

As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. What I’ve found more challenging is that people will call asking for a PR firm and really they just want media relations or publicity. Have you found that a challenge?

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

OCTOBER 13, 2015

At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. We prepped the client for the interview making sure he understood the story the reporter was pursuing, her background, beat and provided clear guidance to keep his answers relevant to her interests for this story.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. So when I receive a positive response from a media outlet, I celebrate. I’ve worked in a few PR roles over the years. and so much more.

Newspapers 60

Newspapers Pitching Radio Web 60

The Resolution Blog

MAY 24, 2017

We were also constantly checking for impact on social sharing, web traffic (and user journey to product trial & sales), downloads of reports, links secured back to content and then the subsequent impact we were having in improving our client’s visibility in Google search results. An inside track to their innovative approach.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. This means it is more important than ever to get more value out of existing media relations efforts. The survey also highlights the cumulative nature of effective media relations.

Study 60

Study Publicity Survey Engineering 60

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. The social web is no longer new, but should be an integral part of how a successful company operates.

Social Media 150

Social Media Twitter Radio Sports 150

Sword and the Script

MAY 12, 2020

This provides context and may lead to additional interviews. If you enjoyed this post, you might also like: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML] Image credit: Unsplash The post 10 PR Tips for Making Your Company Easier to Cover appeared first on Sword and the Script.

Company 99

Company Survey Pitching Report 99

Bianchi Biz Blog

DECEMBER 16, 2020

Meet the Media: Jennifer Vuong, Automotive News TV. Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch. Meet the Media: Terry Kosdrosky, Assistant Web Editor & Social Media Coordinator at Automotive News. Meet the Media: John Voelcker, Freelance Writer & Analyst.

Meeting 98

Meeting Automotive Mobile Media 98

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. What we do 5.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. How long have you been in journalism and how did you get started?

Transportation 93

Transportation Meeting Media Newspapers 93

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.).

Engineering 77

Engineering Automotive Agriculture Media 77

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. Their contract came up at the end of the year and I didn’t even consider them.

Survey 98

Survey Media Relations Corporate Communications 98

Bad Pitch Blog

JULY 19, 2009

FREE Full Frontal PR e-book Full Frontal PR was the tome that prompted me to contact Richard Laermer back in the day and interview him for my other blog. That interview ultimately led to The Bad Pitch Blog. Social media and media relations go together like peas and carrots -- or oil and water depending on who you are.

Pitching 40

Pitching Interviews Web Blogging 40

Mora Communications

OCTOBER 13, 2017

When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance. To the person seeking legal counsel, media-coverage separates your law practice from the competition. your law firm).

Advertising 40

Advertising Advertising Television Viral 40