PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media Relations 99

Media Relations Media Web Pitching 99

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. The post Is Media Relations Getting Harder?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

ImPRessions - Crenshaw Communications

JULY 10, 2023

Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more.

Technology 266

Technology Television Web Social Media 266

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. I also supervise our excellent social media editor, Terry Kosdrosky.

Automotive 65

Automotive Web Meeting Media 65

Sword and the Script

MARCH 14, 2023

He believes there may be a market need for tools that monitor the web for misinformation and disinformation. The company is considering a partnership with a monitoring solution – though he declined to name the company at this time. He also has ideas around voice commands or perhaps the ability to run audio through PRophet’s AI.

Software 85

Software Media Relations Pitching Media 85

The Proactive Report

JUNE 20, 2015

Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target.

Twitter 100

Twitter Media Relations How To Media 100

Stephen Waddington

OCTOBER 5, 2018

25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. The first agency that I worked for was A Plus in Slough, UK.

Agency 135

Agency Web Print Newspapers 135

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Onclusive

SEPTEMBER 7, 2021

The content provided on your web assets must tell your brand and product stories clearly and concisely. Your web pages also need to be properly optimized to be easily found online, and to efficiently convert views and clicks to actions and revenue.

Measurement 356

Measurement SEO Web Social Media 356

Agility PR Solutions

APRIL 8, 2021

Your B2B public relations, for example, might include media relations and press releases along with blogging and web content. The post The vital role of social media in your timeshare PR strategy appeared first on Agility PR Solutions. If you’re appealing directly […].

Social Media 91

Social Media Strategy Media B2B 91

Remote PR Jobs

SEPTEMBER 25, 2023

Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Presspage

APRIL 4, 2023

As a Preferred Partner, Presspage together with Euronext Corporate Services, will provide a comprehensive suite of media and investor targeting, distribution, news syndication, web hosting, webcasting, market visualisation and investor engagement solutions to clients. Amsterdam, 4 April 2023.

Corporate 78

Corporate Print Financial Web 78

Axia PR

MARCH 10, 2021

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media. We aren’t talking about your third anniversary or 27th anniversary.

Company 111

Company Nonprofit How To Employee 111

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Agility PR Solutions

FEBRUARY 18, 2022

Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […].

Brand 172

Brand Branding Radio Print 172

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. And it’s true that many PR firms have reprioritized their service offerings.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Stern + Associates

OCTOBER 26, 2023

They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another.

Agency 62

Agency Communications Crisis Communications Crisis 62

Onclusive

DECEMBER 6, 2017

You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. These challenges can seem insurmountable with limited time and budgets.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

Trends 114

Trends Pitching Twitter Nonprofit 114

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

The Hoyt Organization

APRIL 17, 2024

Imagine having a tool that monitors the web and delivers free business news and information to you. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. It allows you to monitor the web for specific keywords or phrases. This is exactly what Google Alerts does.

Google 52

Google Publicity Customer Service Web 52

Burrelles Fresh Ideas

JANUARY 9, 2024

We made various updates to the user interface (UI) styles and layout, including both monitoring mentions and media contact profiles, to conform to Web Content Accessibility Guidelines (WCAG). Conclusion Despite the many changes, the qualities or traits defining good media relations have remained the same. We can help!

Pitching 95

Pitching Print Measurement Report 95

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Bad Pitch Blog

MARCH 25, 2010

Media relations gets a bad reputation in our industry. It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it. As a result, they hate media relations and as they rise in the ranks they''re inspired to cast it aside.

Media Relations 41

Media Relations Media Pitching Web 41

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. The breakdown for the top metrics for each segment follows below.

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” FIR Network).

Survey 127

Survey Communications Measurement Internal 127

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring.

Reddit 173

Reddit Software B2B Technology 173

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Modern digital media brought web analytics which have made gathering metrics easier. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%.

Measurement 114

Measurement Communications Survey Web 114

Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 2 - Showcase your global media contacts Getting personal will set you apart from the crowd when building better media relations.

eBook 87

eBook Internal International Mobile 87

Axia PR

JULY 3, 2020

are Business Wire, Cision PR Newswire, Cision PR Web, GlobeNewswire, etc. Commercial newswire services charge companies to distribute their news. The big players in this space – at least in the U.S. – These are often confused with newswire services also known as news agencies.

Publicity 133

Publicity Web Agency Company 133

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. I spent 20 years in media relations at General Motors between two journalism careers.

Meeting 75

Meeting Automotive Media Transportation 75