Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR seems to have got over its inferiority complex.

Interviews 60

Interviews Agency Industry Measurement 60

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. What’s your best tip for measuring PR? And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 131

Case Study Study Brand Branding 131

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Develop a targeted media relations strategy to secure press coverage, interviews, and product features in relevant publications.

Corporate 78

Corporate Industry Communications Ethics 78

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

MAY 29, 2018

Your message doesn’t measure up. Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. An experienced PR team will manage expectations by outlining tangible deliverables and measurable goals at the outset. A good PR agency tells you when.

Apparel 160

Apparel Construction Agency Interviews 160

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. “It’s a really strong way to measure how deeply people are staying with us and engaging with that content.”

Travel 96

Travel Hotels Storytelling Content Marketing 96

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If you have a CEO who can slam dunk every interview, good for you. Do you have a strong story and storytellers? How do you measure success? Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad.

Sports 86

Sports Television Advertising Advertising 86

MaccaPR

MARCH 12, 2019

So what metrics did you and Medela use to measure The Moms’ Room campaign success? We measured paid media and website metrics, including video views and comments received. The most important KPI was the number of sign-ups for The Moms’ Room, and Medela met their overall goal early in the first month of the campaign.

Agency 54

Agency Healthcare Interviews Insurance 54

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Interview: craft a compelling and true-to-life storytelling narrative. Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Contently - Strategy

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Marketing 108

Marketing How To B2B Exercises 108

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. But it never really caught on, because the market was cluttered, and there were distribution issues.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way? It’s not a 9 a.m.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Barokas

JANUARY 9, 2019

If you have a CEO who can slam dunk every interview, good for you. Do you have a strong story and storytellers? Along the same lines as ensuring the right spokespeople, make sure your message is strong and engaging, and that you have great storytellers sharing it with the world. How do you measure success?

Strategy 60

Strategy Media Pinterest Storytelling 60

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

But the story was overlong and it probably belonged in the post-Awards interviews rather then the acceptance speech itself. The best speaking opportunities come together with a mix of great storytelling, passionate delivery, graphic illustration, and when it fits, a meaningful prop that grabs an audience’s attention.

Publicity 120

Publicity Film Healthcare Storytelling 120

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Don’t use listens to measure success. ” And here is a description for one of their episodes: “Are computers changing human character?

Engineering 120

Engineering Tools Examples YouTube 120

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow? Definitely not.

Technology 120

Technology Analysis Data Tools 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

JUNE 9, 2016

In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. Working with WE gave me that edge in having the opportunity to work with 360-degree communications mandates to drive measurable business impact for clients.

Training 0

Training Leadership Brand Branding 0

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It’s all storytelling. I still have hundreds of friends among news people across the nation.

Newspapers 120

Newspapers Journalism Pitching Report 120

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. Few of us have forgotten that infamous Newsnight interview with Jeremy Paxman and Michael Howard, the epitome of the importance of just answering the question. Be yourself.

Policies 72

Policies Facebook Advertising Advertising 72

Sword and the Script

NOVEMBER 18, 2017

Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. It’s not a perfect measure, but it’s a solid educated guess. Edge for Scholars: Creating Effective Infographics: An Interview with a Pro. So, what does that mean? Talk to Us !

Infographics 70

Infographics Data Case Study Content Marketing 70

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. storytelling, etc) to the dark side of social media (ex. You also have to be someone who has strong relationships with the platforms and present at industry events. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

SEPTEMBER 25, 2018

People have different goals and different measures of success. This interview has been lightly edited and condensed. We try to get as much data as we can from our customers, but it can be quite difficult because people use video in different ways. For one company, generating 10 leads through a video might be excellent.

Marketing 111

Marketing Video Product Launch YouTube 111

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Remember what got you here.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part. And that, I think, is something we sometimes forget.

Conference 66

Conference Measurement Tourism Twitter 66