OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful. And don’t be boring.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Eighteen years and counting here – still loving it!”

Measurement 60

Measurement Course Advertising Advertising 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising. The rule is: if you can’t measure the results, eliminate it. I would cut: – Social media. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Comment as pts moderator Jackson Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. pts Settings.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

JANUARY 3, 2017

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? Don’t miss these interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles. Want to be part of the Off Script series?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. He’d love to grab a gab on Twitter. Timothy aka Traphik ( theTimothyDeLaGhetto ) Is he actually ghetto? Yes, and he’s proud of it. pts Settings.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series. Communications.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

NOVEMBER 10, 2010

But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Comment as pts moderator Jen Marsik Friess Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogging 90

Blogging Facebook Twitter Writing 90

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. Sixty cold calls result in three new magazine subscriptions.

Measurement 97

Measurement Comparison Advertising Advertising 97

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. A chapter a day will also be published on the website and shared via @weareproofed on Twitter. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. Check that you still have an inclusive culture.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

PRSay

JUNE 11, 2021

First, we developed a Twitter list of our faculty with expertise related to the coronavirus and the epidemiology of pandemics. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time? On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 157

Publicity Social Media Report Fashion 157

Maxim Behar

SEPTEMBER 4, 2023

There are billions of people in the world and millions of people who suddenly found themselves with access to sharing media content in their hands - mainly Facebook, as a platform for more detailed sharing of opinions and heated arguments, but also Instagram, Tik-Tok and Twitter, and most of them just didn't know what to do with them.

Social Media 52

Social Media Media Writing Web 52

NewsWhip

NOVEMBER 13, 2020

Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? . And measuring it is not easy. This gave us a new way to think about how we can measure and forecast cultural impact. The world that I was brought up in is tried and true traditional PR.

Agency 78

Agency Creativity Instagram Trends 78

Waxing UnLyrical

JANUARY 26, 2011

This seems to try to put a twist on Twitter’s much-ballyhooed “ promoted tweets ,&# which received more than its fair share of attention. First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out.

Facebook 107

Facebook Privacy Twitter Social Media 107

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. Regardless, thanks for visiting!

Blogging 60

Blogging How To Social Media Community 60

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Learn their approach to strategy, operations, measurement, staffing and more. The #AskGaryVeeShow. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

SEPTEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. But a Twitter chat? It drove me nuts.

Twitter 82

Twitter Resources Conference Facebook 82

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. We are sticklers for measuring all outcomes. Measurable. Good PR hinges on relationships. Report (Specific.

Storytelling 120

Storytelling Local Video Measurement 120

Frederik Vincx

DECEMBER 11, 2015

Twitter paid amplification? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Buzzstream

NOVEMBER 10, 2020

There is no excuse for getting a journalist’s name wrong and taking a few extra minutes to double-check it, against their email address, author bio, LinkedIn or Twitter profile, is essential. . Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. Keep an eye out for breaking stories. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. The very purpose of PR comes into question when you can speak directly to your fans – via the still essential entourage of PAs and agents or your own Twitter and Instagram feeds.

Journalism 60

Journalism Wikipedia Film Interviews 60

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? The proliferation of owned media. Media’s evolving landscape.

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Reddit Social Media Comparison Pitching 120