Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Burrelles Fresh Ideas

OCTOBER 24, 2023

The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 97

Strategy Ethics Social Media Data 97

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Measuring up, Marsha. PR is about building your brand and your authority over time.

Data 78

Data Newspapers Analytics Measurement 78

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Decision Time Nears for Mega Measure: FASTER Bay Area.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 90

Software Pitching Measurement Enterprise 90

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Graphics and images stand out so much more on Twitter.”. We have to be where people are,” she says. “We

Mobile 120

Mobile Print Trends Twitter 120

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

JUNE 9, 2020

For example, print has fallen off the cliff on which it was already teetering precariously. Even where available, in a germ-phobic world there is a reluctance to pick up what many can see as unclean printed publications. It has struggled to produce, distribute, and monetise during the pandemic.

Radio 89

Radio Skype Print Local 89

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

NOVEMBER 28, 2017

From traditional beats and coverage to Twitter audience data and impact rankings, today’s databases are more than just a Rolodex of names and info — they’re tied into real-time conversations and show the actual effectiveness of influencers on audiences. How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

PR Conversations

AUGUST 9, 2011

How should you use Twitter for public relations events? Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. We’ve used Twitter at events, and participated remotely in real world activities and those that only exist online.

Twitter 40

Twitter Social Media Conference Video 40

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 106

How To Media Radio Print 106

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. It is important to remember that social media is not about the numbers.

Strategy 93

Strategy Publicity Comparison Social Media 93

Beyond PR

MARCH 22, 2018

Just measure it in inches.” A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Social Media – Twitter, Instagram, Facebook, YouTube, etc.

Media 75

Media Radio Newspapers Print 75

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. At the end of the day, is it the Facebook or Twitter logo you want people to follow, or your brand? Don’t simply say, “Follow us on Twitter, Facebook and Instagram.”

Social Media 120

Social Media Marketing Media Study 120

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. To connect with Katie, you can follow her on Twitter. Contact us to discuss your specific needs.

Community 92

Community How To Marketing Data 92

OnePitch

SEPTEMBER 8, 2022

We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. What’s your best tip for measuring PR? The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Twitter trends. Why is monitoring trending topics so important? Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO.

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In addition to comprehensive media monitoring services, Burrelles offers access to an immense global database of print, online, and broadcast journalists, influencers, bloggers, and analysts, as well as press release distribution services. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 110

Video Marketing SEO Social Media 110

Shift Communications

JANUARY 20, 2015

You can find her on Twitter @BosBizSara. In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well.

Marketing 60

Marketing Privacy Big Data Technology 60

Waxing UnLyrical

FEBRUARY 22, 2011

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. ‘Ink’ is printed in edited media – well considered.&#. What are some ways to measure engagement? How can you tell?

Analytics 79

Analytics Publicity Print Measurement 79

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

SEPTEMBER 13, 2012

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. It’s a far more visual experience to check out a person’s influence print. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Measurement 73

Measurement Print Analysis Journalism 73

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . Understand How Your Social Campaigns Drive Value.

Data 70

Data Retail How To Sports 70

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Waxing UnLyrical

APRIL 18, 2011

The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Ironic, I know.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Beyond PR

JUNE 22, 2018

Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram. The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences.

Social Media 40

Social Media How To Case Study Media 40

Sword and the Script

SEPTEMBER 19, 2017

– print advertising. The rule is: if you can’t measure the results, eliminate it. One person you recommend following on Twitter is… Victoria Blute ( @victoriablute ). You can connect with Larry on Twitter , LinkedIn and his blog. I would cut: – Social media. – SEO. – paying for leads.

Marketing 62

Marketing SEO Pharmaceuticals Google 62