Sword and the Script

JANUARY 23, 2018

He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing class. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.

Marketing 69

Marketing Content Marketing Sports B2C 69

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts.

Automotive 75

Automotive Meeting Report Real Estate 75

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

Sports 113

Sports Travel Television Agency 113

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson).

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Priscilla is the marketing coordinator for Critical Mention. Share Tweet Share. Until next time!

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I can usually lock down the sports and U.S.

Television 120

Television Pitching Journalism Interviews 120

PRSay

AUGUST 29, 2019

Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. It’s that time of year. Writer/Running Back.

Content Marketing 100

Content Marketing Data Sports Social Media 100

Communications Conversations

JUNE 8, 2017

Bank Stadium were rooted in our interest to solidify our commitment to our headquarters market here in Minnesota. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. Bank which allows me to work on many partnerships with our sports teams.

Banking 113

Banking Sports Financial Corporate 113

Journalistics

NOVEMBER 20, 2014

This experience will come in handy in your professional career (and it looks good on a resume) Play sports – even if it’s intramural sports, you should be part of a team. Team sports teach you discipline, teamwork, competitiveness and the importance of fitness for your mental and physical health.

Journalism 52

Journalism Sports Writing Meeting 52

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. We have to adapt to the immediacy of the media market. My hobbies outside of work include…watching sports, movies, working out, travel and reading.

Corporate 0

Corporate Airlines Financial Journalism 0

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My hobbies outside of work include…country music concerts, cooking and sporting events – especially ice hockey.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. My daily newspaper of choice is…the Wall Street Journal – insightful writers and interesting perspectives.

Reputation 120

Reputation Newspapers Sports Travel 120

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

PRSay

JUNE 28, 2018

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. They train for their sport every day.

Exercises 101

Exercises Creativity Radio Resources 101

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Marketing' And he began to ask himself how these individuals were able to succeed so fast.

Airlines 100

Airlines Viral Sports Ethics 100

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How has your background in journalism helped you in public relations? Always read it one more time before hitting send!

Insurance 120

Insurance Insurance Writing Sports 120

Cision

SEPTEMBER 17, 2015

Gini Dietrich , founder and CEO of Arment Dietrich and author of PR and marketing blog Spin Sucks , moderated the conversation and later, guests enjoyed cocktails, snacks and networking on the Prudential Plaza rooftop overlooking Millennium Park. He also has worked in the paper’s news, sports and features departments as a writer and editor.

Pitching 120

Pitching Report Insurance Insurance 120

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. I studied journalism with a few PR courses sprinkled in between at St. Tell us about Kiip’s approach to mobile marketing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Flatiron Communications

JULY 5, 2022

They typically range from heads of state to tech CEOs to A-list entertainment and sports celebrities to plain old influencers and thought-leaders. I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. They don’t care.

Conference 36

Conference Journalism Web Comparison 36

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube.

Sports 0

Sports Leadership Internal International 0

Ethical Voices

JUNE 27, 2023

I’ve done more than 150 ethics interviews, and this is the first time this example came up, and I love it. To this day, The 19 th * logo sports that asterisk. ” If I feel that way, I suspect that the reporter at the Wall Street Journal may feel that way too. Listen to the full interview with bonus content here.

Ethics 78

Ethics Corporate Leadership Groups 78

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. In other words, you would eventually go to Nike’s website for news and information on all things sports. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer.

Brand 52

Brand Branding Media Local 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). She always improves my work.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Flatiron Communications

MAY 20, 2015

In fact, how much change have we seen over the last five years across every business operation — from marketing to sales to CRM to IT? Q7) What are Periscope and Meerkat and what recent high profile sporting event offered a glimpse of their potential greatness and likely challenges? Q14) In journalism, what does TLDR stand for?

Journalism 28

Journalism Radio Report Advertising 28

Waxing UnLyrical

AUGUST 5, 2016

By no means am I advocating for the “death” of journalism. This is why influencer marketing is such a big thing these days. Even Snapchat is in on the act, having made waves when it convinced the venerable peacock to let it use its video, working closely with BuzzFeed. But with 1.4 million digital-only subscribers.

YouTube 40

YouTube Banking Video Sports 40

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people.

Newspapers 52

Newspapers Social Media Ethics Travel 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81