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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. It just takes smart strategy and managing client expectations. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. Workweeks and time zones.

Internal 147
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106
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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

They should be an integral part of any B2B PR strategy. . Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Fewer paywalls = more eyeballs. This weeds out many casual readers. Others require membership fees.

B2B 319
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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, your clients – whether internal or external – are your editors. More specifically, I wanted to be a sportswriter.

Writing 294
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Maxim Behar for NOVA TV: Toward Effective Government Communication Strategies

Maxim Behar

He expressed his opinion about the former government's approach to their PR strategy, as well as their shortcomings in their communication with the Bulgarian citizens. They also probably have a lot to learn about the failures and losses in PR strategy and in terms of communications with the voters. To this day, nothing is clear.