Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? You may not need to reach an international audience. Reporters always like to run “local kid does well” stories. You can get more news attention when you have a good hook.

How To 98

How To Newspapers Analytics SEO 98

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. Does that mean I never have moments of panic? Does PR differ across countries?

Local 120

Local Newspapers Retail Sports 120

5W PR

JULY 11, 2018

Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing.

Measurement 149

Measurement Education Social Media Film 149

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust."

Meeting 98

Meeting Advertising Advertising Agency 98

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? You may not need to reach an international audience. Reporters always like to run “local kid does well” stories. You can get more news attention when you have a good hook.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? You may not need to reach an international audience. Reporters always like to run “local kid does well” stories. You can get more news attention when you have a good hook.

How To 52

How To Newspapers Analytics SEO 52

The Awards Blog

AUGUST 30, 2019

Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . Tell us about your awards strategy. We’d love to hear how you used it in your marketing strategy to increase sales. Here are some to consider: Local Chamber of Commerce Awards.

Writing 52

Writing How To Local Examples 52

MaccaPR

JANUARY 17, 2017

Still not convinced influencers are the right strategy for your consumer brand? The hairy, ax-wielding lumberjack lumbersexuals created by BBDO Minneapolis for Hormel's Dinty Moore was a local campaign favorite among the Maccabee crew in 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. Melissa Thibodo @MelissaThibodo. written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Speak to your community resources, such as historical societies, libraries and newspapers. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 14, 2022

Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? PR Crisis Management Tools.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Internal comms takes center comms stage in hybrid work.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Those disciplines are becoming more and more intertwined, and I enjoy building integrated strategies that bring them all together. Media conglomerates are eating up local news outlets.

Media 112

Media Journalism Report Video 112

Cision

MAY 18, 2017

While they were active in social media marketing on some platforms, their prime Twitter strategy was to search for conversations that included the name of the amusement park. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 198

How To Instagram Social Media LinkedIn 198

Maxim Behar

JANUARY 5, 2021

And during this visit I was having a cup of coffee standing in the LA office of Hill+Knowlton with the local CEO. Thus began my long 20-year journey with Hill+Knowlton Strategies, certainly the most wonderful PR corporation in the world, with the most wonderful team from whom I've learned so much. In the afternoon.

Hotels 52

Hotels Meeting Local Fashion 52

Bad Pitch Blog

FEBRUARY 12, 2006

Readers have one-on-one access to targeted, useful business strategies, ones that are destined to influence business decisions in our near and far-off future. local business leaders are searching for some answers they must have now: How do companies in New York 2002 ensure they are part of its future and not its “storied” past?

Pitching 40

Pitching Real Estate Government Writing 40

MaccaPR

SEPTEMBER 9, 2019

The Popeyes Twitter channel (with only 182,000 followers compared to Chick-fil-A’s 1 million) used a David vs. Goliath strategy to crush its rival thanks to a far more engaged social following. #1 – It’s Not (Just) About Total Followers, It’s About Follower Engagement. 3 – Let Go of Control on Social (Within Reason).

Twitter 105

Twitter Marketing Social Media Viral 105

Maxim Behar

APRIL 2, 2023

Whether in first, second or third position, they could eventually get into Parliament or the local authority and govern a municipality. they would answer: “A Bulgarian newspaper, please”. It’s 2023, who’s reading newspapers. Which is to say that there is no strategy to present Bulgaria abroad.

Comparison 52

Comparison Newspapers Course Policies 52

Waxing UnLyrical

JULY 18, 2011

Candace Kuss , Director of Planning/Interactive Strategy EMEA at Hill & Knowlton, and Marshall Manson , MD – Digital – EMEA at Edelman, took time out of their extremely busy schedules to talk with me. For our clients, this requires them to allow local flexibility and engagement at the local level, in local language.

Creativity 74

Creativity Local Comparison Groups 74

Beyond PR

MAY 18, 2017

While they were active in social media marketing on some platforms, their prime Twitter strategy was to search for conversations that included the name of the amusement park. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 57

How To Instagram Social Media LinkedIn 57

NewsWhip

JUNE 23, 2021

You have to be able to prioritize starting every strategy with insights and analytics. I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. Zach: Yeah, that’s exactly right.

Data 78

Data Media Analytics Energy 78

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Be sure to post about your new content piece as a company update on your LinkedIn page, and work with your internal experts to do the same on their personal LinkedIn pages and in relevant groups.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England.

Film 40

Film Creativity Newspapers Internal 40

5W PR

JANUARY 21, 2020

It was fun to get in the holiday spirit with locals and visitors alike as we enjoyed seasonal food, drinks, and décor. As a visitor, you’re inspired to visit the local café just as much as the “top 10” attractions. One thing that really stood out to me was a lead generation tactic that their crisis department leveraged…Newspapers.

Travel 88

Travel Groups Real Estate Newspapers 88

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. Thought Leadership Isn’t A Content Strategy.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Communications, media and PR market in Israel Israel’s media landscape, though small, is influential with key daily newspapers, TV channels, and specialized financial and tech media.

Print 104

Print Marketing Real Estate Automotive 104

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City.

Groups 60

Groups Internal International Conference 60

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60