Stuart Bruce

OCTOBER 30, 2014

You don’t have a legacy strategy and infrastructure to replace. From day zero you can pursue a mobile first strategy. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Even if you don’t choose to be transparent people will see through your corporate armour.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? What do you see as the key components of a successful communication strategy? We have to adapt to the immediacy of the media market.

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Comment: The company has also been on an acquisition spree, which seems to follow a deliberate strategy of expanding its total addressable market beyond PR and comms. Prezly (Belgium).

Technology 93

Technology Software Resources Pitching 93

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. It is also an almost primitive way of communicating compared to most of today’s PR strategies.

Policies 120

Policies Internal International Public Affairs 120

Cision

JANUARY 26, 2016

At Gagen MacDonald, a Chicago-based strategy execution consulting firm, Sherry Scott and her team help Fortune 500 companies drive organizational change through strategy, culture change, leadership and employee engagement and change communications. I started my career on the corporate side. How did you get your start in PR?

Leadership 120

Leadership Newspapers Travel Strategy 120

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. I then became an editor of the school newspaper, and later, a reporter in college. Turned out, I also loved communications strategy. Research and strategy.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. in Global Public Relations Changes at Sofia University. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Maxim Behar

JANUARY 31, 2024

The discipline has evolved from being merely a tool for disseminating information to a multifaceted, integral aspect of overall organizational strategy, influencing perceptions, and contributing to long-term success. In 1994, he laid the foundation for M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

MaccaPR

SEPTEMBER 9, 2019

The Popeyes Twitter channel (with only 182,000 followers compared to Chick-fil-A’s 1 million) used a David vs. Goliath strategy to crush its rival thanks to a far more engaged social following. Face it, most social media posts from risk-averse corporations feel as human as an IRS form. 3 – Let Go of Control on Social (Within Reason).

Twitter 105

Twitter Marketing Social Media Viral 105

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Stephen Waddington

SEPTEMBER 29, 2021

They act as a common, corporate language. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. The agency market is a broad church that encompasses publicity, internal communications, crisis response, strategic management communication, and more.

Industry 153

Industry Publicity Agency Community 153

Stuart Bruce

JANUARY 7, 2016

Reporting on the research The Telegraph claims this means that, including the UK’s biggest firms, the total value of corporate reputation for all UK-listed companies topped £1.7 Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. My daily newspaper of choice is…the Financial Times for everything that relates to Newgate’s clients and for myself, I love Huffington Post’s Weird News section. Does PR differ across countries?

Local 120

Local Retail Newspapers Sports 120

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. You know royalty, you know the leaders of the international political scene. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. The journalists were people working in media, newspapers or TV channels, or radio stations. So, the crux is that we had 10 hours.

B2B 52

B2B Communications Media Newspapers 52

Maxim Behar

JANUARY 5, 2021

Howard Paster, then Global President and CEO of the world's largest PR corporation, sent me an email the next day and invited me to meet with Terence Billing, the company's Executive Vice President. At the end of the meeting he suddenly took his cell phone from the desk, dialed a number and shouted loudly: "Hey.

Hotels 52

Hotels Meeting Local Fashion 52

Maxim Behar

MAY 12, 2021

An Esteemed Career Maxim started his career as a machinery worker in a small factory before graduating in International Business in Prague—where his father was sent on a diplomatic mission. started its amazing cooperation with Hill+Knowlton Strategies—which was an additional boost to its success. in a small kitchen.

Leadership 52

Leadership Groups Journalism Hotels 52

Maxim Behar

APRIL 2, 2023

they would answer: “A Bulgarian newspaper, please”. It’s 2023, who’s reading newspapers. You're a former President of the World PR Association, currently President of the World Communications Forum, Senior Advisor for International Affairs and China PR Association. We have a 10% corporate tax. We have a 5% dividend tax.

Comparison 52

Comparison Newspapers Course Policies 52

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. This is true in the grander scheme of marketing strategy as well. Thought Leadership Isn’t A Content Strategy. I view these interrelated legs to the same 3-legged stool.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Those disciplines are becoming more and more intertwined, and I enjoy building integrated strategies that bring them all together. This is where the strategy of sticking to owned media, as discussed in the WaPo article, falls short. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Melissa Thibodo @MelissaThibodo. written by Tiffany Gallicano) . Kaisha Brown, @mcjkaisha.

Sports 0

Sports Leadership Internal International 0

MaccaPR

JANUARY 17, 2017

Still not convinced influencers are the right strategy for your consumer brand? As newspaper and broadcast newsrooms continue to decline, companies must adapt to the shifting landscape with enticing online content for their media targets and public audiences.

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 178

Survey Marketing B2B Study 178

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

MAY 18, 2017

While they were active in social media marketing on some platforms, their prime Twitter strategy was to search for conversations that included the name of the amusement park. One of my clients was a hotel located near an amusement park.

How To 198

How To Instagram Social Media LinkedIn 198

Communications Conversations

DECEMBER 15, 2016

I work alongside an exceptional team of people managing social media listening; so for the most part, I shy away from the earned piece of social and focus on everything else from strategy, advertising, tool management, governance, content optimization and more.

Social Media 60

Social Media Data Measurement Analytics 60

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City.

Groups 60

Groups Internal International Conference 60

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 18, 2017

While they were active in social media marketing on some platforms, their prime Twitter strategy was to search for conversations that included the name of the amusement park. One of my clients was a hotel located near an amusement park.

How To 57

How To Instagram Social Media LinkedIn 57