Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 14, 2023

This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. Whether internal or external, your messaging should clearly and transparently define your brand’s strategy, vision, and roadmap for success. You can register here. In collaboration with Digimind.

Reputation 195

Reputation Automotive Brand Branding 195

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Here’s why.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 49

Writing How To Engineering Education 49

PRSay

FEBRUARY 21, 2023

16 episode of S&T Live , marking the one-year anniversary of PRSA’s monthly webinar series on LinkedIn. The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” Melton was guest speaker for the Feb. After studying video at a small college, Melton joined the United States Marines Corp.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Onclusive

DECEMBER 22, 2017

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of getting noticed?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write.

Leadership 174

Leadership Financial Employee Google 174

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 40

Writing How To Engineering Education 40

Sword and the Script

DECEMBER 13, 2022

And because I’ve spent time in-house on the vendor side I can write about this topic in depth. Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. It seems many of you appreciate it too. Onward with the top 13 most popular posts: 13.

Blogging 153

Blogging B2B Software SEO 153

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . The University of Michigan did an excellent piece recapping this, which Ben and Paul discussed in the webinar. .

Web 78

Web Comparison Facebook Community 78

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. There are several resources on crisis planning, including books, PRSA courses and webinars. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

MaccaPR

JANUARY 29, 2021

.” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series. In it, he writes that the COVID-19 pandemic has changed the world as we know it. He says, it is probably true that many times our internal colleagues don’t understand what we are doing.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

PR in High Definition

DECEMBER 17, 2020

Did you catch our webinar ran by our European PR experts? must-read for any internal comms departments! We look forward to writing more inspiring and thought-provoking content in 2021 and continuing to shape the reputation of tech-driven companies. Europe: How to get multi-country comms right. The COVID-19 casebook. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. We also participate in conferences so I spend some of my time working on presentations and webinars. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented. Another option is hiring an intern.

Social Media 120

Social Media Media Internal International 120

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Watch useful webinars. Attend conferences.

Journalism 126

Journalism Media Relations Report Survey 126

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register for our free webinar now! Don’t miss Matthew’s free webinar! Want the video creation tips and best practices you need?

Video 120

Video Brand Branding Trends 120

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Write with journalistic ideals.

Government 136

Government Survey Ethics Media 136

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 148

Company Tools Technology Software 148

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Quality writing takes time, practice and an investment in reading the work of others.

Case Study 100

Case Study B2B Survey Education 100

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut.

SEO 130

SEO Content Marketing Marketing Software 130

Polaris

DECEMBER 12, 2014

Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. 3: International brand = international content. Pellegrino and Acqua Panna are international brands distributed in over 130 countries around the world. I was not reimbursed for writing this post.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Treat it like editorial content (because it is).

B2B 102

B2B Twitter Brand Branding 102

Critical Mention

OCTOBER 14, 2018

Follow this firm for company news, detailed research reports, upcoming webinars and conferences. Follow Edelman for detailed surveys from thousands of respondents, company culture and the latest in international industry news. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Agency 72

Agency Twitter Conference Financial 72

Shift Communications

OCTOBER 3, 2014

The first time I tried to train an intern on measurement tools like Moz and Sysomos, he asked me all sorts of questions I had difficulty answering. A few more ideas: Write how-to tutorials for internal use on your team. Run an internal training session. Conduct a webinar. Contribute posts to your company blog.

Training 129

Training Internal International Study 129

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Stephen Waddington

MARCH 17, 2019

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse. Comms School is a series of six webinars during March and April to help students and young practitioners get a leg up in their career. It’s free to join and take part.

Communications 68

Communications Instagram Internal International 68

The Resolution Blog

APRIL 23, 2018

Was The Wall Street Journal categorised as an international title or a national newspaper? If you have a DA column for example, simply enter the number in the box, no need to write DA: 73 in the box. But if you have multiple people working on the PR data, are they being consistent in their categorisation?

Data 120

Data Measurement Examples Tools 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

MaccaPR

JUNE 3, 2014

was looking for a turnkey way to promote our webinars and improve our email targeting efforts. What have been some of the biggest growing pains internally when implementing and growing HubSpot’s inbound marketing model? I could earn additional special offers, too, if I forwarded the webinar invite to friends.".

Marketing 91

Marketing Small Business Interviews Internal 91