Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”.

SEO 132

SEO Content Marketing Marketing Software 132

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. We also participate in conferences so I spend some of my time working on presentations and webinars. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Watch useful webinars. Attend conferences.

Journalism 127

Journalism Media Relations Report Media 127

Solo PR Pro

AUGUST 7, 2018

The post was originally published on International Association of Business Communicators (IABC). In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. community building. Spoiler alert: It did not work.

System 143

System Case Study LinkedIn Community 143

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

NewsWhip

MAY 12, 2021

Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And one of the sub-trends is online communities.

Trends 78

Trends Brand Branding Reddit 78

Stephen Waddington

MARCH 17, 2019

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse. Comms School is a series of six webinars during March and April to help students and young practitioners get a leg up in their career. It’s free to join and take part.

Communications 68

Communications Instagram Internal International 68

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. Every month I summarize the news from the PR vendor community. Muck Rack announced new partnerships with the Society of Professional Journalists and the International Center for Journalists.

Software 121

Software Technology Advertising Advertising 121

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Join us for this 30-minute webinar where we'll share five content marketing tips…!”. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

JULY 14, 2015

It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. Focus on building a community. Whether the platform for a content marketing program is a website, a blog, or a newsletter (better still if you have all three – integrated) the top objective is to build a community.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An associated webinar: A webinar featuring insights from the research has been planned for the purpose of capturing the leads that are further along in their buyer’s journeys. Community relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

NewsWhip

JUNE 10, 2021

Watch webinar. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Is it isolated in one community or one space or one network? JUNE 4, 2021 | 11:30am EST / 4:30pm GMT.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Stuart Bruce

MARCH 18, 2015

Free webinars. Attend a training course with with the CIPR, International School of Communication (ISOC) or Leeds Beckett University. Given the international nature of my work the best way I can record points here is to contribute to the development of ethical best practice for the PR profession globally. Write my book!

Training 60

Training Ethics Course Analytics 60

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. 16) Social media fragments into niche communities. Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. Wanna Subscribe?

Social Media 58

Social Media Customer Service Media Tourism 58

Buzzstream

JUNE 20, 2018

Our readers don’t tend to love higher end materials, so writing an article about how to care for expensive alpaca or cashmere yarn would not have done as well for our intended audience. We send out social media blasts, tag everyone, and create a community around one promotion. Readers have the option to win a ton of prizes.

Case Study 70

Case Study Retail Examples Community 70

wiredPRworks

JANUARY 16, 2018

Books, workbooks, CDs, webinars, and workshops are among the array of ways to generate profits by expanding your platform. She is also international speaker specializing in inspirational keynote delivery. Understand how to set up and maintain the business side to take speaking from a hobby or sideline into a profit center.

Airlines 40

Airlines System Local Training 40

NewsWhip

JULY 29, 2021

Watch webinar. Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. We also have to figure out, well, how do we get that activated internally for them?

Brand 78

Brand Branding Marketing Data 78

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Our community was now creating the bulk of our content.

Blogging 68

Blogging How To Print Facebook 68

Stuart Bruce

FEBRUARY 21, 2015

CIPR webinars – these are free to members, last just an hour and are worth five points. You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity. International Air Transport Association global crisis communications summit – 20 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Waxing UnLyrical

DECEMBER 31, 2010

Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I traveled a lot. And loved it.

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking. Wanna Subscribe?

Measurement 40

Measurement Tourism Creativity Blogging 40

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 4: Get Involved in Communities I’m a runner. Take notes (yes, write in your book). Do you have anything in common with me?

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Are you taking full advantage of them? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

DECEMBER 16, 2010

Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. To explore a different communication channel?

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes an average of 4 hours to write in 2022.

B2B 116

B2B Marketing Survey Software 116

Waxing UnLyrical

MARCH 11, 2015

And I doubt there is anyone working in the PR profession that would concede that communications can’t be managed. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. From a big picture perspective, most of us believe that we can measure almost anything.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). You can’t start a blog like ours unless the community wants it. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

NOVEMBER 20, 2010

I saw Angela at PRSA’s 2010 International Conference, and suddenly realized I’d seen her presentation before. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand?

Measurement 71

Measurement Conference Tourism Blogging 71

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. If the person writes for multiple, similar properties – that’s fine, mention them. . :) Thank you! Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. From there the tweets pretty much write themselves. I imagine thats a tough battle for them to fight internally. Noooo… I’m no guru. World peace. Absolutely! Small bills.

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79