Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Source: Content Marketing is the New Conference ).

Survey 176

Survey Marketing B2B Study 176

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). Anna put me in touch with Shonali (and no, Shonali did not twist my arm to write this). I was lucky.

Blogging 60

Blogging How To Social Media Community 60

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An associated webinar: A webinar featuring insights from the research has been planned for the purpose of capturing the leads that are further along in their buyer’s journeys. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). As the saying goes, write what you know. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JUNE 11, 2020

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. High Income Business Writing. 33) Jenn Swanson.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Re-write white papers as long form contributed articles. Review webinars for pitch ideas, contributed articles or guest posts. Review webinars for pitch ideas, contributed articles or guest posts. Repurpose archived webinar recordings for blog posts and contributed content.

Content Marketing 60

Content Marketing Publicity Marketing Television 60