ImPRessions - Crenshaw Communications

AUGUST 22, 2023

When Bizzabo learned that nearly two-thirds of all business event speakers on conference panels are male, sometimes pejoratively called “manels,” it decided to host an all-female event on International Women’s Day. Check out this post from Ron Stein about annual events and holidays B2B brands can leverage.)

B2B 156

B2B How To Conference B2C 156

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Many have small staffs and welcome high-quality content from knowledgeable figures in their industry. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

The Stalwart Blog

JANUARY 8, 2015

Whether you’re a health organization or a small business, here are four things that companies should keep in mind when preparing to communicate change. You’ll likely want to ensure changes are communicated internally. To date, I still haven’t received any sort of official notification of this change. So you have news to share?

Internal 60

Internal International Communications Small Business 60

PR for Anyone

SEPTEMBER 16, 2022

International Walk To School Month. National Women’s Small Business Month. German-American Heritage Month. Global Diversity Awareness Month. Halloween Safety Month. Head Start Awareness Month. Health Literacy Month. Home Eye Safety Month. Italian-American Heritage Month. LGBT History Month. Long-Term Care Planning Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Solo PR Pro

AUGUST 1, 2023

Prepare a Competitive Compensation Package : As a small business, you may not be able to offer the same salary packages as larger corporations. The Ascent – The Complete Guide to Small Business Compensation. Fit Small Business – 2023 New Employee Onboarding Best Practices: Steps & Checklist.

Employee 87

Employee Small Business Resources Insurance 87

The Proactive Report

DECEMBER 2, 2022

While the cost of a designer on retainer may be daunting for small businesses, stock images and clip art just won’t cut it anymore. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. Design and video.

Trends 147

Trends Instagram Creativity Small Business 147

Doctor Spin

MARCH 1, 2024

Startups and small businesses. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Advice for Public Relations Internships The Public Relations Intern—A Future PR Superstar? Freelance- and contract work.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

JUNE 6, 2023

Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Among them are email personalization, chatbot reactions and enhancements to the “news channel” for internal comms. Layoffs at internal comms platform. New online PR academy.

Survey 144

Survey Software B2B Pitching 144

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. Teaching will shift online for all but small discussions and seminars.

Tourism 118

Tourism Fashion Travel Retail 118

Polaris

DECEMBER 13, 2014

In the case of Potter Paralegal, which specializes in helping small business owners collect outstanding debts, I identified 3 main target audiences. Allan, an accountant at a small manufacturing business. Sam, a contractor and small business owner. There was: Betty, a book-keeper who freelances for SMEs.

Small Business 162

Small Business Marketing eBook Comparison 162

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. Roughly 95 percent of the time, the executive gives me an answer rooted in their company’s structure: “We are an association based in Washington, DC that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”.

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

They’re too focused on internal structure. that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”. that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”.

Media Training 120

Media Training Media Training Small Business 120

5W PR

SEPTEMBER 11, 2019

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. Census Bureau estimates there are nearly 6 million small businesses in the U.S.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Another option is hiring an intern. Is it a good idea to bring in help? What’s My Goal?

Social Media 120

Social Media Media Internal International 120

Solo PR Pro

JANUARY 3, 2023

Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches. From an expectant mother to a mom of three, here's how three solo PR pros planned their parental leaves while keeping their successful businesses running smoothly.

Blogging 91

Blogging Small Business Tools Journalism 91

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. What measures are in place to protect those at risk? Manage expectations.

Employee 156

Employee Leadership Viral Small Business 156

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses.

Strategy 52

Strategy Training Insurance Insurance 52

Onclusive

JUNE 14, 2017

Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit. Magazine, and more. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. But they usually fall short as a company grows and sees a need for a more coordinated PR effort.

Company 136

Company Interviews Reputation Privacy 136

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. In certain cases, we might offer the small business client a tactical plan instead of the strategy, which serves as the entry level and makes things easier in the future. What will this role entail?

Corporate 159

Corporate Groups Local Enterprise 159

Stephen Waddington

SEPTEMBER 24, 2018

The CIPR has made a concerted effort to engage with business this year. The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. Its latest campaign seeks out bosses directly.

Video 60

Video Publicity Travel Small Business 60

Konnect Agency

FEBRUARY 26, 2021

Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking. This will help you prepare as iOS 14 continues to rise in adoption over time.

Advertising 52

Advertising Advertising Web Privacy 52

Cision

JULY 27, 2016

UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. The thing that gets me up in the morning is…my internal clock. Since joining UNCF last fall, what has been your favorite moment or accomplishment as the national director of communications?

Nonprofit 120

Nonprofit Local Travel Social Media 120

PR Fuel

FEBRUARY 9, 2021

If you want your news to be shared internationally, ask them if they cover international territories. We work with small businesses to get their news out to the relevant media, guaranteeing results. Ask to see a sample of their media lists so you can review them before you sign a contract.

Writing 63

Writing Internal International Small Business 63

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.

SEO 130

SEO Content Marketing Marketing Software 130

Solo PR Pro

NOVEMBER 12, 2019

However, certain businesses can – and do – survive without media relations. Working with media can be a key part of the public relations equation, but the strategy behind it, and the strategic incorporation of it with internal communications, social media and community relations is just as important – and more effective.

Media Relations 50

Media Relations Communications How To Media 50

Solo PR Pro

MAY 17, 2022

From temp to small business owner. Daria previously wrote the Independent Thinking column for the International Association of Business Communicators, which morphed into the Independent Thinking Blog. She did start a blog in 2008, though.

Meeting 98

Meeting Agriculture Energy Travel 98

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” New endings such as ‘dot-photography’ (.photography), photography), ‘dot-guru (.guru) guru) and ‘dot-wtf’ (.wtf)

Trends 120

Trends Leadership Small Business Analytics 120

Karen Freberg

JANUARY 5, 2022

For my graduate class, I am actually going to ask them to create from start to finish an influencer marketing plan for a small business in Louisville. is asking these days when they contact me for interns and potential collaborations. New(ish) assignments. I am doing two new things for both classes. Why am I doing this?

Social Media 98

Social Media Media Course Small Business 98

PR for Anyone

SEPTEMBER 15, 2021

It is International Country Music Day, National Apple Dumpling Day, National Concussion Awareness Day. I’ve kind of become known as the PR lady in pink. But something that I could do. So I hope you see how this could work. It is Citizenship Day. It is Constitution Day.

Pitching 130

Pitching Television System Local 130

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Deirdre Breakenridge

NOVEMBER 3, 2016

Siera is also on the Marketing Committee for South Jersey Young Professionals Association and provides freelance social media services to small businesses in South Jersey. Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. None of us and none of our organizations are perfect. All have blind spots, whether about Black Lives Matter, the Me Too movement, disability rights or any other issue. I know of one organization that tries to end meetings with questions like “How are we doing?”

Communications 197

Communications Viral Fashion Public Affairs 197

Melissa Agnes

SEPTEMBER 4, 2020

Evelyn is a savvy small business owner who first heard about the great work ReputationDefender does in the media. If it’s not something you’ve thought of or raised internally yet, I highly recommend that it be placed on the docket for internal conversation. What ReputationDefender’s clients have to say.

Brand 234

Brand Branding Reputation Crisis 234

wiredPRworks

APRIL 9, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Insurance 45

Insurance Insurance Financial Training 45