5W PR

MARCH 18, 2020

From a reputation standpoint, such moves are more widely understood when those impacted have enough time to react. Even if the final decision isn’t made just yet, walking through the considerations and creating a strong internal and external plan will help mitigate fallout. Identify your unique situation.

Trade Shows 88

Trade Shows How To Policies Travel 88

Solo PR Pro

MARCH 3, 2020

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. These are the times when reputations can be destroyed by shortsightedness. Michael Ares is a strategic communications architect in the business of changing people's minds.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

PRSay

MAY 26, 2023

And then we needed to make sure that [employees] understood how we were going to be taking care of them, so they could in turn take care of the travelers whose plans had been disrupted.” And as Southwest works to rebuild its reputation and implement its action plan for the future , “We have been diligent in telling the story.

Airlines 60

Airlines Crisis Communications Employee 60

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family. Almost Famous (2000) — Media Relations.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PRSay

DECEMBER 2, 2020

5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again. And frankly, that will speak more than any reputational campaign we can undertake.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

5W PR

MARCH 23, 2020

Travel, Food, and Hospitality are just some of the industries experiencing significant effects of coronavirus. Create an internal dialogue. This is your best chance to avoid internal panic that will further disrupt workflow and long-term permanent reputational damage. Then own the communications.

Employee 88

Employee Internal International Travel 88

David PR Group

APRIL 8, 2019

Evidence of this emerged last week with two high-profile incidents in the travel industry. First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. When dealing with a reputational crisis, here are some tips: .

Crisis 57

Crisis Airlines Reputation Travel 57

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Stop by booth 333 and play a game of cornhole, enter our raffle for a $200 Southwest travel voucher, or just take a moment to kick back and relax. Sunday, October 23 – Tuesday, October 25.

Conference 40

Conference Internal International Sports 40

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. This lack of communication was a poor mistake as it resulted in damaging media coverage causing reputation issues for the brand.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

ReimaginePR

APRIL 25, 2015

Canadian business leaders are warning that Bill C-51 will cause serious damage to Canada’s economy: By undermining international trust, the legislation will stifle Canada’s businesses and damage the overall economy. Public opinion has swung dramatically, with the majority of Canadians now opposing the bill.

Government 120

Government Privacy Internal International 120

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Consequently, crisis preparedness must sit at the heart of international organisations and any location around the world must be equipped to manage a response.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Stephen Waddington

SEPTEMBER 24, 2018

Just ten years ago, Heathrow was rated one of the worst airports in the world and that is the impression that many of our international travellers still have of us and yet the reality today is vastly different. It also reveals the role of PR in securing the go-ahead for the third runway.

Video 60

Video Publicity Travel Small Business 60

Cision

JULY 28, 2016

That expertise, combined with PadillaCRT’s other top-notch multi-disciplinary practices, give our health care clients the full complement of research, strategic planning, creative services, digital communications, social and traditional media, crisis planning, corporate reputation and internal communications. Rapid Fire Round.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. There are three important things to remember about storytelling: Understand how stories travel. The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts. Travelling across the globe, all without leaving your living room.

Film 62

Film Travel Television Local 62

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. They’re engaging directly with internal and external stakeholders. You’ll experience this form of media whenever you use a travel app or website by companies such as British Airways or Virgin Trains.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

OCTOBER 19, 2016

For example, instead of covering the overall travel industry, a microinfluencer might focus on backpacking in Thailand with a disability. For example, if your brand has a poor reputation, the main goal would be to change the way people talk. Stop vying for the attention of celebrities like Kim Kardashian and Justin Bieber.

Marketing 120

Marketing Measurement B2C Internal 120

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. They drive success and enhance your reputation as a PR professional.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

SEPTEMBER 8, 2016

My goal is to expand the marketing of Cerrell’s respected reputation, publicize the good work of the firm and strengthen our public relations capabilities. What are the keys to maintaining a positive brand reputation? What role does social media play in protecting a brand’s reputation? Brands need to be authentic and human.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

ImPRessions - Crenshaw Communications

JULY 15, 2020

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way.

Reputation 221

Reputation How To SEO Guidelines 221

Cision

APRIL 13, 2016

Today, one comment on social can impact a brand’s reputation. This is not a time for spin; it is a time for honesty and internal reflection about and understanding of what exactly is going on. Do you have any advice for brands looking to strengthen their reputation? Focus on creating value, not on your reputation.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Critical Mention

OCTOBER 1, 2018

Luckily, there are strategies to cater to international audiences for your next PR campaign! Creating logos for an international audience isn’t just about translating the words you have in your logo–it’s a matter of designing it in the right context. The colors. Just as images must be culturally appropriate, so must colors.

Local 65

Local How To Internal International 65

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. We save time from traveling to the office and looking for a free parking space. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Presspage

AUGUST 24, 2023

The brand adopted a publisher's mindset to strike a balance with editorial formulas and focused on relatable topics such as art, design, travel, music, and fashion. Getting the show on the road Implementing any new strategy or transformation inevitably comes with internal discussions and challenges.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stephen Waddington

JULY 22, 2018

A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms and search. Mike Wendling from the BBC’s Trending team traced the origin of the story to a far right blog called Knights Templar International. The death of a senior member of the royal family trended on Twitter over the weekend.

Ethics 67

Ethics Trends Web Twitter 67

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. Take every opportunity to travel, learn, and grow. One, I love to travel and see new places and cultures. This professor defined being international as being someone who was born outside of the country.

Social Media 56

Social Media Conference Travel Internal 56

5W PR

JULY 11, 2018

Designed to focus on the concept of safety and travel, the Cancer Research campaign wanted to help people around the world stop smoking as they sat waiting for their bus. Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. Cancer Research. Walkers Crisps.

Measurement 149

Measurement Education Social Media Film 149

David PR Group

MARCH 30, 2017

Having recently written a book about online reputation issues , I spend a lot of time thinking about online risk, and I am increasingly interested in cybersecurity. Online reputation and cybersecurity are both interconnected and of critical importance for most businesses. It takes some time and effort, but online risk can be mitigated.

Real Estate 40

Real Estate Automotive Insurance Insurance 40

Cision

JULY 12, 2016

Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms. It’s crucial to communicate with your executives and the appropriate people internally first, so no one is blindsided. That… and coffee.

Television 120

Television Crisis Crisis Management Fashion 120

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

wiredPRworks

MAY 18, 2022

His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything ! ChangeMasters by Barry Moltz was my traveling companion on a recent trip to Phoenix. Get your free copy.

Small Business 52

Small Business Social Media Radio Media 52

Mark My Words

FEBRUARY 15, 2021

What viewers didn’t know was that while Hussain was baking delicious mille-feuille and cheesecakes, she was internally battling debilitating anxiety, racist attacks, and PTSD. In the show, she travels throughout the U.K. Hussain broke boundaries and became a role model by defying prejudices, per The New York Times.

Television 60

Television Radio Travel Report 60

PR in High Definition

MARCH 25, 2019

In the age of social media and the 24-hour news cycle, a false rumour or # fakenews can travel a very long way in 14 hours. And it’s our job as communicators to manage reputations and minimise the impact that rumours have on a company’s image. Can it be contained internally? Will it affect reputation and profits?

Study 48

Study Crisis System Reputation 48

Maxim Behar

AUGUST 9, 2022

All these stories that revolved around that trip to Thessaloniki, on that empty plane - was it necessary to travel or not. Every politician, businessman or person who cares about their reputation, should think twice about what they do and how, with whom and where they do it. Now everything is transparent. These things must be known.

Government 52

Government Communications Strategy Social Media 52