Remove about press
article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

I t’s important to be transparent with the PR agency about the good and bad. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. In media relations, timing is everything. Be Responsive.

Agency 310
article thumbnail

Pitching Podcasts: PR Tips For Success

ImPRessions - Crenshaw Communications

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350
article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Media Training.

article thumbnail

Why Press Coverage Still Matters In PR

ImPRessions - Crenshaw Communications

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Most of all, we’re a strategic resource for internal and external clients.

SEO 227
article thumbnail

PR Pros Offer The Best Advice They Ever Received

ImPRessions - Crenshaw Communications

He convinced them otherwise, marking what many consider as the first press release. . That’s at the heart of what was probably the most obvious, but still the best, advice I heard about the business of PR. Of course, it stemmed from an error I made as a fresh faced intern. Chris Harihar , Partner .

Internal 310