Ishmael's Corner

NOVEMBER 14, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Granddaughter Brings an Edge to Her Hallmark Card Writing (and birthday wishes) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Writing 60

Writing Storytelling Communications Publicity 60

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. ” Is that a weird freaking quote?

How To 145

How To Creativity Storytelling Writing 145

The Hoyt Organization

MARCH 25, 2024

Write And Distribute Quality Content Creating and sharing valuable, informative content is essential in building a strong healthcare PR strategy. For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

PRSay

JANUARY 9, 2019

To get more Instagram followers , tag brands and related accounts in your photos to encourage reposting. Having a big-name Instagram account notice you or repost something of yours is crucial to gaining thousands of followers, writes Mae Karwowski, founder and CEO of Obvious.ly.

Instagram 102

Instagram Storytelling Writing Strategy 102

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Yes–our most popular Instagram post EVER was the shot of our St.

Case Study 113

Case Study Journalism Study Instagram 113

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Write down your objectives. Write an outline. Here are five ideas! Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Flack's Revenge

OCTOBER 27, 2021

Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. There too, you have influencers, like industry analysts.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. There too, you have influencers, like industry analysts.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Critical Mention

OCTOBER 9, 2019

Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Instagram - visually centered social media content that should capture people’s attention very quickly. Use Social Media for Storytelling. Utilize Social Analytics Tools. SCHEDULE A DEMO. Priscilla Osorio.

Social Media 75

Social Media Marketing Media Instagram 75

ImPRessions - Crenshaw Communications

MARCH 27, 2018

As The Atlantic writes, noting that the Parkland students quickly raised $3.7 A native grasp of PR, media, and visual storytelling. This is the Instagram generation, and they have an instinctive understanding of the power of strong visuals. Why have they been so successful? They identified the “enemy.”

Interviews 200

Interviews Groups Storytelling Social Media 200

Bianchi Biz Blog

NOVEMBER 1, 2021

You really have to try to not have fun when writing about the automotive industry. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago.

Meeting 75

Meeting Automotive Media Newspapers 75

PRSay

MAY 24, 2019

Through organic growth from our engaging content and storytelling, accompanied by photos and videos, we’re able to achieve our business objectives while also including the more fun aspects of what we do, such as traveling on the #OhioWorksHere Tour. On Instagram, use fun emojis and clever phrases.

Tourism 112

Tourism Travel Social Media Instagram 112

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Pay attention to their previous work, the types of stories they write, and their social media presence. Facebook Insights, Instagram Insights, etc.) Analyse the impact of your PR efforts and adjust your strategy as needed.

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Video performs best on Instagram. “A

Survey 176

Survey Marketing B2B Study 176

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. Bolster the Brand. In order to do this, the editor must wear many hats.

Communications 60

Communications Storytelling Instagram Guidelines 60

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. Instagram [link]. Barbara Rozgonyi on Instagram. And, he even added links to their sites. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

DECEMBER 15, 2021

A whistleblower revealed that its Instagram service has been proven to promote poor mental health amongst teens. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. It’s also an issue of writing style. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. The magic of AI will not be the only major change affecting the PR profession. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Karen Freberg

SEPTEMBER 17, 2017

I will be writing a more detailed post for Front Office Sports on the #MakeTheNight event, but I have to give a quick shout out to the adidas team who allowed me to be part of this event, including: Dustin Geddis – NCAA Comms & Marketing Director. Jake, Max, and Andy were working on the upcoming Clemson Tigers vlog.

Creativity 40

Creativity Storytelling Sports Social Media 40

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Something else was going on. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

MARCH 3, 2020

It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. As a result, campaigns are often dry, serious, and?—? Key Takeaway?—?look

B2B 120

B2B B2C Facebook Storytelling 120

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. You founded Bob Gold & Associates in 1997. What do you think has contributed to your agency’s success over the years? Ultimately we are striving to tell a great story.

Storytelling 120

Storytelling Local Video Measurement 120

Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. When implementing sequential storytelling across social, it’s important to take into consideration how your audience consumes media to ensure that you are maximizing your content. Where is social media going?

Social Media 98

Social Media Media Storytelling Mobile 98

ISEBOX

MARCH 2, 2017

The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Shift Communications

OCTOBER 31, 2016

This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public. If cognitive computing is the future of PR, data storytelling is the foundation on which cognitive computing is built – the story in our data. How can we tell stories more effectively with data?

Analytics 60

Analytics Data Analysis Technology 60

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. It strengthened my writing skills.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic. Jonathan Hill hit reply when he received my letter a couple of weeks ago. It’s how we ended up catching up for a coffee in Newcastle this week.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

AUGUST 18, 2016

Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. Use visuals in a blog post, then share them on Instagram, feature them in a press release and thread them together for a video. The result? Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40