PRSay

JULY 1, 2022

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. million in 1974 to 24.3

Handbook 191

Handbook Publicity Newspapers Television 191

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

Media 108

Media Radio Television Engineering 108

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. You can follow Cristina on social media here: Twitter.

Meeting 60

Meeting Automotive Transportation Media 60

Stephen Waddington

OCTOBER 18, 2018

It’s a form of workflow borrowed from a media newsroom. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. It’s an approach rooted in PRs and listening to the local environment.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. Don’t ignore regional media. This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers.

Newspapers 177

Newspapers Industry Print Journalism 177

PRSay

MAY 26, 2020

Still, it’s understandable that many people may be reluctant to visit hospitals after seeing media coverage of COVID-19’s devastating toll. It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. Smith said a key component of the campaign is generating earned media.

Communications 191

Communications Crisis System Healthcare 191

Stephen Waddington

NOVEMBER 27, 2020

Chris Hopson, CEO, NHS Providers spotted an information gap between the Downing Street press conferences and what was happening on the frontline. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app.

Healthcare 131

Healthcare Privacy Print Community 131

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. In this digital age, you’ll also want to take advantage of social media platforms to announce and spread stories to all of your audiences.

Journalism 120

Journalism Strategy Brand Branding 120

Cision

APRIL 10, 2017

But how do you reach the always-on-the-move travel media? Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. Is it local, budget friendly travel? The answer is, social media.

Travel 174

Travel Pitching How To Radio 174

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I certainly think social media is a game changer when it comes to ethics because it’s the Wild West.

Ethics 90

Ethics Journalism Radio Television 90

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Stephen Waddington

FEBRUARY 12, 2021

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation. An area in which we excel as specialists is being able to target a wide range of media with our stories. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

NOVEMBER 6, 2019

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. A similar approach applies to blogs and social media.

Resources 62

Resources Communications Government Policies 62

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

5W PR

MAY 20, 2020

If the goal is to boost sales, clarifying metrics could be “by how much” or “of what product,” and if the goal is something less concrete, like reputation, this can still be measured by how many fans a brand has, or followers on social media, and how responsive are these fans to new messaging? Traditional media? Social media?

Measurement 88

Measurement Print Local Social Media 88

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. An incongruous message or delivery only raises suspicion that something is amiss, or is just a media ploy.

Instagram 159

Instagram Reddit Transportation Creativity 159

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” How do you get your news?” “Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

wiredPRworks

SEPTEMBER 11, 2021

September 11 Memorial Information. My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Where were you on September 11?

Communications 105

Communications Community Crisis Film 105

PRSay

OCTOBER 1, 2018

I always have a balancing act with the media: I don’t want to minimize what’s going on, but I’m also careful to avoid too much doom and gloom. We always attract a lot of local, regional, national and international press. We want to present people with the best information. So I told the media, “It’s closed indefinitely.”

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. billion global market for Media Intelligence/PR software and information solutions.”

Internal 147

Internal International Tools Software 147

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Emerged Trends. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Current readers rave about the newsletter, saying “it’s information you wouldn’t know you’re missing.

Twitter 77

Twitter Radio Social Media Print 77

Stephen Waddington

JUNE 21, 2018

A well-functioning news media is critical to democracy. The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years. PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Why Content Marketing and Public Relations Need Each Other. These are not isolated examples.

Journalism 65

Journalism Brand Branding Advertising 65

Melissa Agnes

OCTOBER 16, 2014

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I have done a ton of media work as I am the Public Information Officer as well for our agency. In conclusion. Now we leave it to you.

Education 270

Education Government Policies Wikipedia 270

5W PR

APRIL 9, 2019

And as the world we live in is built around convenience, there is a lot of use for having so much information available on demand. A business that gets involved in its local community achieves multiple objectives. Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Pitching 120

Pitching Policies Ethics Mobile 120