Cision

DECEMBER 20, 2017

It’s harder to imagine making exciting content about flooring, or quality management systems or ball bearings. Another strategy to employ involves providing users with useful information. It offers investment opportunities to independent investors, and has used this strategy to compete with the big players in the energy sector.

Industry 222

Industry How To Insurance Insurance 222

PR 20/20

MAY 31, 2023

Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies. Downloading a piece of content (such as an ebook or infographic). This is where HubSpot's CRM can be a game changer. And HubSpot's CRM makes audience research a breeze.

How To 81

How To eBook Infographics Content Marketing 81

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. SelfMade digitally styles entrepreneurs and SMBs to help grow their brand on social media.

Tools 147

Tools Radio Data Instagram 147

The Proactive Report

MARCH 27, 2018

References are even spilling into the mainstream media. The business world is (rightly) enamored by analytics, set on using their predictive value to construct a strategy, increase profitability and bolster bottom-line growth. Develop, research, and write data-oriented stories, reports and infographics. A Competitive Edge.

Analytics 100

Analytics Measurement B2C Construction 100

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 13% say not following brand guidelines. 13% say not following brand guidelines.

B2B 118

B2B Marketing Survey Software 118

Presspage

AUGUST 15, 2017

According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. Consequently, tools like AI systems that can parse through large amounts of data, and provide highly targeted content to users will become integral in PR.

Technology 115

Technology Big Data Video Data 115

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. Yet, for the sake of strategy and understanding, it’s beneficial to compartmentalize this journey into six general stages. As you rank for more keywords, this tool quantifies the accruing benefits.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

APRIL 14, 2021

And even though Google claims the FLoC system will be 95 percent as effective as retargeting via third-party cookies, brands remain skeptical. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. “Pay-per-click will also likely go up for social media ads.”

Privacy 124

Privacy Google Advertising Advertising 124

Shift Communications

DECEMBER 29, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Social Media Game of Thrones: A Song of PR and Social.

Analytics 60

Analytics Viral Social Media Google 60

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

FEBRUARY 2, 2017

The System is Broken. Globally, 53% feel that the system is no longer working. Next comes globalization (62%) followed by eroding social values (56%). Then comes immigration (55%) and the pace of innovation at 51%; A Failing System + Fears = Action. DOWNLOAD THE INFOGRAPHIC. 38% are uncertain. Fears and Concerns.

System 100

System Training Engineering Employee 100

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Social media spending dropped for the first time since August 2017 from 13.8%

Study 116

Study Survey Infographics B2B 116

Buzzstream

FEBRUARY 15, 2024

Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. The metrics emulate Google’s PageRank system. How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. And value comes from quality. What Makes a Link “Quality”?

How To 71

How To SEO Google Examples 71

Sword and the Script

MAY 30, 2017

See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say.

Content Marketing 90

Content Marketing Marketing Enterprise Infographics 90

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Organic social media is getting harder too. I believe social media is mostly a paid channel.

Survey 73

Survey Trends Communications Storytelling 73

Sword and the Script

FEBRUARY 29, 2020

Most content management systems (CMS) will give you a simple way to adjust these headline tags. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” A difference between search and social. Effective use of H2 and H3 matters. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

Shift Communications

MAY 14, 2015

Each company is leveraging Google Analytics and some type of content management system, either from a company like Adobe or through a marketing automation system. Interestingly only one company using a formal marketing automation system. Social was tied to most of these posts for two of the three companies. Derek Lyons.

B2B 60

B2B Marketing Construction Analytics 60

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Amplify the content.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. 00:01:43] Well, think about what constitutes at least digital marketing these days: search marketing, social media marketing, earned media, owned media, and paid media. So earned media is a super important part. [00:06:39]

Facebook 116

Facebook Video Brand Branding 116

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 17, 2016

Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Note: Image nearby from an infographic included with this contribution. Web analytics have played a pivotal role in the advancement of measurement. More isn’t always in marketing.

Analytics 60

Analytics Data Report Measurement 60

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media? Adding In Your Newsjacking Strategy.

Marketing 52

Marketing Community Trends Case Study 52

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Complainers jump on social media, because it brings audience to their voice.

Social Media 100

Social Media Media Customer Service Resources 100

Contently - Strategy

DECEMBER 29, 2022

Build a Strong Content Distribution Strategy. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. The following steps can help you plan and execute your content promotion and distribution strategy.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

APRIL 13, 2016

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Here, I asked marketing and social media professionals for their best next-level tips. says, “Narrow down and eliminate the people most likely to ignore you on social media.

Social Media 120

Social Media Media Infographics Video 120

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Create Content Using Media Pitches. The system works! If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility. Share an image.

How To 130

How To Video Interviews YouTube 130

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Once you know what your audience wants and will respond to, it’s so much easier to create an effective content strategy.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

JUNE 15, 2016

Listening: Social media has provided us with the ultimate research tool. There will be valuable data in CRM systems and other data sources too. These are some of the skills they require: Define campaign objectives, target audiences, strategies, and identify the optimum marketing mix of deliverables, events and media.

LinkedIn 100

LinkedIn SEO Infographics Data 100