Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is now being fueled by the omnipresence of digital content. The three most important drivers are social listening, digital storytelling and real time marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PRSay

MAY 12, 2023

The second way to make numbers more relatable is to display them as infographics. Technology makes this easier to do, and readers are used to seeing numbers displayed this way. The simpler, the better; and the more visual, the better,” Purcell said.

Employee 150

Employee Communications Storytelling Corporate 150

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7

Company 88

Company Strategy Publicity Real Estate 88

Sword and the Script

APRIL 13, 2019

3) The CMO Council infographic on CMO priorities. The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. 60% plan to run regular internal training and development programs.

Study 120

Study Survey Infographics B2B 120

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic. The Delta variant is also looming ahead.

Meeting 69

Meeting Media B2B Transportation 69

Presspage

DECEMBER 5, 2017

Not only for body copy, but also for photography, infographics and video captions Make sure images -whenever possible- are market specific ​ For more tips: download the whitepaper Essentials of a Stellar Newsroom. How to Optimize your Newsroom for International Audiences Part 3 of 6. Make or buy?

Local 89

Local SEO Engineering Web 89

Contently - Strategy

APRIL 14, 2021

“Third parties have already begun using non-cookie technologies like Tracking Pixels, which provide many of the same features as cookies,” Shavell noted. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. How content could become even more critical.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. to approximately $5.5

B2B 124

B2B Marketing Survey Software 124

Contently - Strategy

MARCH 15, 2019

Introduce the team and technology. They pick up on brand messaging faster if they can see internal discussions. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 77

Creativity Study Survey Advertising 77

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Also, look for link opportunities from websites whose technologies or data you may utilize. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by.

Examples 133

Examples Software Pitching Tools 133

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns.

Publicity 70

Publicity Enterprise Analytics Tools 70

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. To remedy this, consider folding internal comms into your content strategy or asking experts in other departments to participate in the brainstorming process.

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. in 2019, reaching a record $4.5 Source: The Most Recommended PR Tech Vendors ).

Survey 178

Survey Marketing B2B Study 178

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. While finding the right targets does require some digging, advancements in data and technology are making the process simpler and more effective than ever before. That has to change.

Media 60

Media Leadership Enterprise Data 60

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Q: How did you decide on the ideal marketing technology stack? Q: How did you communicate the new digital direction internally? A: Work with the right partner.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

OCTOBER 31, 2017

Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Internal Signage and Content Marketing – For brands with brick and mortar locations, you should be mirroring your website promotions or content marketing. Prior to founding Wax Marketing, Inc.,

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Also, look for link opportunities from websites whose technologies or data you may utilize. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Also, look for link opportunities from websites whose technologies or data you may utilize. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

JUNE 7, 2016

That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation.

Survey 60

Survey Marketing B2B Infographics 60

The Hoffman Agency

MARCH 27, 2017

Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. For example, instead of the traditional written fact sheet, use an interactive infographic or video that showcases your client’s business or their latest product.

Infographics 49

Infographics Video Technology YouTube 49

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Coder. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Coder. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. They either try to reach everyone, or they trim their focus too narrowly on the person who has the most purchasing power.

Strategy 112

Strategy How To Content Marketing Analysis 112

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

The Hoffman Agency

DECEMBER 7, 2017

and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. It had been a while since I visited the U.S.,

Pitching 28

Pitching Analysis Case Study Local 28

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 108

Software Reddit Marketing Survey 108

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Moving Beyond The Limitations of Traditional PR Metrics.

Measurement 75

Measurement How To B2C Infographics 75