Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. This could include traditional media outlets, social media platforms, food blogs, or industry events. Incorporate these trends into your new product or menu item to cater to evolving consumer tastes.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon. No differentiation.

Agency 205

Agency Pitching Internal International 205

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. Understanding PR & IR Basics 1. What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. The themes will guide pitch angles, content development, and thought leadership strategy. Write a rock-solid PR plan.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Expertise is the gift that keeps on giving, particularly for large stories about complicated issues, important trends, or previously obscure developments. But an hoc data-driven story is a good option for pitching the media during lulls.

B2B 147

B2B Pitching Case Study Local 147

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) This is particularly relevant for B2B clients, as content is often very industry-specific and therefore is usually planned well in advance by relevant publications. Spotting industry trends to help secure press coverage.

How To 62

How To B2C Trends B2B 62

Rock the Status Quo

AUGUST 15, 2014

The post came across like an unbelievable affront to the world’s deep loss; empathy thrown to the wind in favor of business goals and revenue, showcasing a lack of human common sense and thoughtfulness for others when the marketing industry’s focus is on humanizing a brand. “ What’s wrong with this pitch?

Pitching 272

Pitching Viral Interviews Education 272

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., How does it track what is happening in the rest of the world, your industry, your customer’s region? . Will it alleviate major industry pains? Will it change how your industry operates? .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Cision

FEBRUARY 19, 2016

Some people think social selling means tweeting a pitch, or sending a proposal via InMail. Examples of social nurturing tactics include : Listening and joining industry conversations. Seeking recommendation requests within your product/industry category. Monitoring industry trends and competitive insights.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. This demonstrates their understanding of the industry and their ability to deliver results.

Agency 62

Agency Case Study How To Crisis 62

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 92

Meeting Transportation Media Journalism 92

PR Fuel

JANUARY 24, 2022

Collect industry research during the initial stages of your campaign. Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. Your pitch has to stand out since journalists get many of them.

Creativity 109

Creativity Data Measurement Product Launch 109

Solo PR Pro

NOVEMBER 15, 2022

I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”. Consider your own business goals.

How To 58

How To Trade Shows Product Launch Course 58

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. B2B is about people as much as products and companies.

B2B 120

B2B B2C Product Launch Creativity 120

Shift Communications

NOVEMBER 16, 2016

Chances are, your B2B client impacts many industries outside of the tech world and they have an opportunity to get involved in conversations that are most important to their target audiences. That’s why it’s important to set realistic goals and expectations for product launches. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? For example, a business that is in the travel industry would most likely target travel news and publications. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Media 89

Media eBook Survey Travel 89

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It also helps to track important industry verticals and follow the most relevant journalists on Twitter. A company anniversary, for example, can be a slam-dunk for industry press. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

APRIL 5, 2018

You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. If a new competitor, product, or event happens that can potentially disrupt your industry, the last thing you need is your boss coming into your office referencing a news article that you had no idea about.

Company 73

Company Media Crisis Insurance 73

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

SEPTEMBER 3, 2018

Once you have your profile set up, posting educational, relevant content related to your industry will appeal to your current and prospective audience. Devising a clear and compelling pitch for your company’s description. You can discover powerful industry insights. Filling out company details goes a long way. SCHEDULE A DEMO.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. And one of the most popular platforms that these influencers use? You can do this in two ways.

YouTube 116

YouTube Brand Branding Video 116

Public Relations Sydney

OCTOBER 8, 2014

For example, a business that is in the travel industry would most likely target travel news and publications. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Writing 45

Writing Media eBook Survey 45

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Buzzstream

FEBRUARY 9, 2024

Let’s break down exactly what a press release is, the different types of press releases, some industry best practices, and, most importantly, the anatomy of an effective press release. However, not all product or brand releases warrant a press release. What is a Press Release? How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Media 210

Media Automotive Resources Product Launch 210

Shift Communications

AUGUST 3, 2016

Tie to current news trends. As much as your product may excite you, it is one of thousands being pitched out. How does its value props tie into larger trends media are already covering and would be willing to hear you speak to? Don’t be Afraid to Connect to Movies/TV programs. Think Holistically.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Media 71

Media Automotive Resources Financial 71

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Customer or industry partner deals and testimonials. Footage of a new product unveiling. Infographics or images with quotes relevant to the show. Finalist or award shots.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage.

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60