Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Do your industry reading. Listen to industry podcasts. Simple advice for PR pitches from journalists Reporters get a lot of pitches.

Journalism 126

Journalism Media Relations Report Survey 126

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.

Publicity 331

Publicity Television Local Pitching 331

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

Action PR

JUNE 28, 2019

Imagine you’ve got some great news you want to share with the industry about your brand. Perhaps it’s a new product launch, a partnership or business success story. At Action PR, we pride ourselves on our ability to get our clients in front of the right audience, liaising with the industry press on a daily basis.

Pitching 40

Pitching How To Product Launch Industry 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 108

Video Marketing SEO Social Media 108

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

JULY 7, 2021

Goals and Pitches. The goal can be to build brand awareness, get attention for a new product launch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Keep pitches tight and on topic, and work to serve reporters’ needs. GE Capital and IT&T, and as a vice president with industry powerhouse Burson-Marsteller.

Product Launch 195

Product Launch Pitching Meeting Conference 195

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon. No differentiation.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. And for B2B companies, a survey can strengthen a brand’s positioning as the first port-of-call for relevant data in a given industry. .

How To 334

How To Media Healthcare Survey 334

5W PR

AUGUST 27, 2021

Another essential service that agencies in the public relations industry should be offering their clients because crisis situations are practically unavoidable these days. Numerous PR agencies provide this service, which entails creating and executing an event, such as a product launch party, from start to finish.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. This could include traditional media outlets, social media platforms, food blogs, or industry events. Let us help you make a lasting impression in the industry. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. The themes will guide pitch angles, content development, and thought leadership strategy. Write a rock-solid PR plan.

Writing 136

Writing How To Pitching Privacy 136

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Pitch the Media ? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? One way to be in the public (or industry) conversation is to start it — with relevant content. Watch for stories about competitive moves, big industry developments, financial market changes, or mergers in a given space.

B2B 147

B2B Pitching Case Study Local 147

Buzzstream

FEBRUARY 9, 2024

Let’s break down exactly what a press release is, the different types of press releases, some industry best practices, and, most importantly, the anatomy of an effective press release. However, not all product or brand releases warrant a press release. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Your story will be more likely to stand out in the vast CES ocean of tech talk if you cut the jargon, strip out tired buzzwords, and focus on the human factor when pitching it to media and analysts. Keep your ear to the ground and leverage what’s going on in the world and your industry, to increase potential coverage.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

5W PR

SEPTEMBER 9, 2021

With the help of a calendar, a business will know when it is the right time to start creating content, when to pitch that content to the relevant journalists or media outlets, and when to distribute its own content across the company website or on social media. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. And maybe you will!

Automotive 76

Automotive Mobile Technology Resources 76

5W PR

JANUARY 16, 2020

They’ve established a close-knit audience based on interests and industry. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Not only will they become experts in their industry, but they’ll also build an audience and credibility.

Trends 120

Trends Communications Big Data B2C 120

Rock the Status Quo

AUGUST 15, 2014

The post came across like an unbelievable affront to the world’s deep loss; empathy thrown to the wind in favor of business goals and revenue, showcasing a lack of human common sense and thoughtfulness for others when the marketing industry’s focus is on humanizing a brand. “ What’s wrong with this pitch?

Pitching 272

Pitching Viral Interviews Education 272

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Media 210

Media Automotive Resources Product Launch 210

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Solo PR Pro

JANUARY 18, 2022

Her industry contacts began sending her clients, and her solo career took off. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. And she said, ‘Yep, exactly,’” Shirley remembers. “I She even got to be on the show a couple of times.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage.

Film 180

Film Small Business Pitching Comparison 180

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., How does it track what is happening in the rest of the world, your industry, your customer’s region? . Will it alleviate major industry pains? Will it change how your industry operates? .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. And needless to say, a byline in a relevant industry publication is a great complement, and in some ways works harder than, your own blog post.

Leadership 149

Leadership Product Launch B2B Software 149

Cision

FEBRUARY 19, 2016

Some people think social selling means tweeting a pitch, or sending a proposal via InMail. Examples of social nurturing tactics include : Listening and joining industry conversations. Seeking recommendation requests within your product/industry category. Monitoring industry trends and competitive insights.

Social Media 120

Social Media Product Launch Pitching Instagram 120

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JULY 22, 2021

With more vehicle-related companies involved than ever before, all trying to catch the eye of top journalists covering the industry at the show, it is essential to avoid missteps in your CES planning if you want to maximize your time … and maximize what likely is a considerable investment of resources. “But But we’re already registered!

Automotive 107

Automotive Mobile Technology Resources 107

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) This is particularly relevant for B2B clients, as content is often very industry-specific and therefore is usually planned well in advance by relevant publications. Spotting industry trends to help secure press coverage. However, as well as issuing standard releases (e.g.

How To 62

How To B2C Trends B2B 62

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. This demonstrates their understanding of the industry and their ability to deliver results.

Agency 62

Agency Case Study How To Crisis 62

PR Fuel

DECEMBER 2, 2020

You want to focus on ones that have an interest in your industry. If there’s a publication that targets your industry, this is a better option than a general publication. Let’s suppose you run a tech company that has launched a new pair of headphones. Write A Pitch. Researching Publications.

Pitching 67

Pitching Writing Product Launch Blogging 67

ImPRessions - Crenshaw Communications

MAY 31, 2016

Some date from the birth of the industry, just after World War II, while others are more recent media creations. It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. They just won’t quit. Well said, Nicole. PR people are failed journalists.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120