ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Broaden the narrative.

Retail 368

Retail Media B2B Pitching 368

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. Here's to an illuminated 2021 and the future of our industry.

Industry 79

Industry Print Ethics Internal 79

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Crenshaw Communications, with its expertise in serving high-growth technology businesses as well as select lifestyle brands, brings a wealth of experience in strategic PR and media relations to the Mod Op portfolio. ” Crenshaw Communications marks Mod Op’s fourth acquisition this year and its eighth in the past five years.

Agency 156

Agency Communications B2C Creativity 156

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. Executive Thought Leadership. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. I had inadvertently included the wrong media story in a daily monitoring report for our client. In our industry, specifically within the Ad Tech sector, it’s easy to get carried away in the jargon of it all. Chris Harihar , Partner .

Internal 310

Internal International Meeting Leadership 310

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Deirdre Breakenridge

JULY 24, 2018

In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation. I’ll share a little story with you.

Reputation 218

Reputation Skype Industry Conference 218

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. FIR Network).

Survey 130

Survey Communications Measurement Internal 130

Stern + Associates

NOVEMBER 13, 2023

In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored. And as always, these events make ideal venues for networking and relationship-building.

Trends 116

Trends Communications Conference Leadership 116

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels. Whereas the not-so-young new professionals often have experience that translates to the public relations industry.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

An on-and-off approach to media relations and executive visibility will fall short. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. But maximizing visibility through earned media usually takes context.

Agency 205

Agency Pitching Internal International 205

Landis PR

APRIL 29, 2024

At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. million users Facebook : 3.59 million users TikTok : 1.64

Radio 59

Radio Pinterest Television Government 59

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. AirPR is leading the digital transformation of the industry and elevating the science behind communication,” says Andy Cunningham.

Analytics 150

Analytics Data Big Data Technology 150

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

JULY 13, 2021

Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote. The comms band aid. Mission confusion.

Communications 164

Communications Survey Education Leadership 164

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. Think outside your industry.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Media impressions – The “eyeballs” reached with the coverage. Website traffic driven by earned media generated from the PR campaign. What is the PR budget?

Exercises 136

Exercises Comparison Internal International 136

PRSay

NOVEMBER 8, 2022

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. He said the box represented the industrialized world in 1960, which then had a population of 1 billion people.

Comparison 155

Comparison Twitter Newspapers Communications 155

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Solo PR Pro

NOVEMBER 1, 2022

She feels what makes MVW Communications stand out is her focus on supporting clients’ internal communications. Melissa knew she had a wealth of knowledge, so why not put those thoughts to paper and help others in the industry? She wanted to write something that pulled back the curtain to the industry and offered “real talk.”.

Meeting 52

Meeting Crisis Crisis Communications Writing 52

Landis PR

JANUARY 5, 2023

The economic outlook is uncertain, traditional media are struggling to remain relevant, social media continues to be inundated with misinformation – is it any surprise that public sentiment is fickle at best? Align internal and external communications. Again, see Twitter for how not to do it.).

Communications 52

Communications Airlines Internal International 52

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. It’s seen as far more than media relations. Again, it’s all about PR Expanded. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence.

Tools 100

Tools Analysis Technology Internal 100

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What drew you to the PR industry? Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. How do you envision the future of PR?

Travel 120

Travel Agriculture Tourism Internal 120

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

All media opportunities aren’t alike. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. This is where having a PR agency or internal staffer comes in handy. How can subject-matter experts maximize their chances of success? Be available.

Resources 149

Resources Media Interviews Comparison 149

Bianchi Biz Blog

OCTOBER 28, 2021

A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance. Media attendance continues to be strong. Despite the shrinking number of attendees, media interest in the show continues to remain strong. CES2020 reported that 35.4%

Data 75

Data Automotive Transportation Mobile 75

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

Employee 87

Employee Real Estate Video Internal 87

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. While at the conference, I’m going to do several media interviews that link to that original blog post. Step 4: Amplify Your Content with Media Relations.

Exercises 198

Exercises Google Writing Blogging 198

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. 10) “Write and create content for internal and external audiences about my company.”. 18) “I write and distribute press releases and get executives in front of the media.”. Communication teams must straddle all worlds.”. 38) “Publicity.”.

Employee 148

Employee Print Writing Survey 148

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Gender diversity in PR is an issue as old as the industry itself 3.

Government 103

Government Education Print Ethics 103

Solo PR Pro

NOVEMBER 23, 2021

At the end of the day, no matter what industry you’re in, timing matters. We saw education revenue increase substantially under my leadership and I'm proud of that. When I took over marketing for the education programs, we mailed it a few weeks into school when teachers were settled,” she says.

Meeting 86

Meeting Education Journalism Resources 86