Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 106

Media Relations Media Storytelling Report 106

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. To be clear, media relations ranked fourth on the list.

Media Relations 98

Media Relations Report Industry SEO 98

Agility PR Solutions

OCTOBER 18, 2021

Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot more involved, especially in the healthcare industry. The post 3 media relations best practices for healthcare PR pros appeared first on Agility PR Solutions.

Healthcare 147

Healthcare Media Relations Media Strategy 147

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Learn more about Onclusive’s media database or request a demo today. Request Demo. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

Onclusive

JANUARY 13, 2020

Although the digital health industry did not lack in funding, it did lack in one key component- a successful Initial Public Offering (IPO). The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. billion worth of funding into digital health.

Media Relations 150

Media Relations Media Measurement Report 150

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Agility PR Solutions

MARCH 28, 2022

So the world of media relations needs to evolve as well. The post How AI-powered intelligence is revolutionizing the PR industry—and where the tech is headed appeared first on Agility PR Solutions. The world of PR is rapidly evolving to meet the demands of fast-paced news cycles and a torrent of online content.

Industry 148

Industry Meeting Media Relations Publicity 148

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? They can have a huge influence on their followers.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Business Wire

JULY 16, 2021

Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. The reader experience dominated our popular blog posts for the second quarter of 2021.

Blogging 218

Blogging Media Relations Journalism Writing 218

The Hoyt Organization

JANUARY 23, 2023

Introducing a new product in the cannabis industry requires a strategy that laser focuses on the right audience. What’s the best way to ensure that its launched appropriately to the right audience?

Industry 52

Industry Brand Branding Media Relations 52

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 110

Media Relations Media Survey Pitching 110

Cision

DECEMBER 10, 2019

The digitalisation of communications has affected all parts of the media industry. But to what extent?

Media Relations 136

Media Relations Media Industry Communications 136

Prowly

AUGUST 30, 2018

Here are my top tips for communicating with journalists when you are a newbie in the PR industry. The post The Art of Doing Media Relations: A Short Guide for Junior Practitioners appeared first on Prowly Magazine. They are all based on my personal experience from the past year.

Media Relations 120

Media Relations Media Industry Communications 120

Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 517

Blogging Media Relations Tools Report 517

Business Wire

APRIL 7, 2021

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind.

Survey 197

Survey Industry Journalism Blogging 197

Agility PR Solutions

AUGUST 2, 2021

It’s part of what makes working in the industry so rewarding. Three PR industry obstacles in 2021 appeared first on Agility PR Solutions. The post Who’s got the answers?

Industry 148

Industry Survey Analysis Media Relations 148

Polaris

NOVEMBER 17, 2014

A generic pitch (or even a news release) is sent to a long list of [insert your industry here] bloggers without even looking at the blogs, much less reading any of the posts. Of course, some agencies also do that with journalists, especially if they lack experience in your industry. Media Relations'

Media Relations 232

Media Relations Marketing Media Fashion 232

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. Hinds is optimistic that the newspaper industry can take advantage. “We

Newspapers 178

Newspapers Industry Print Journalism 178

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%).

Industry 113

Industry Measurement SEO Corporate 113

Shift Communications

JANUARY 18, 2018

Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Caela Shay. Account Executive, Healthcare .

Media Relations 76

Media Relations Healthcare Media Hotels 76

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. View Instagram post type, language, follower count and publicity values. Email clips directly from the platform and add them to reports.

Instagram 156

Instagram Industry Media Analytics 156

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 94

Survey Industry Leadership Study 94

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Training 120

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

The Hoyt Organization

SEPTEMBER 19, 2023

It’s because THO is known for, and provided, trusted customer service to both the client and targeted media outlets.

Real Estate 52

Real Estate Industry Customer Service Course 52

Shift Communications

OCTOBER 6, 2017

Here are a few of the ways our team keeps a steady media relations drumbeat all year long. Using general industry or national news topics as a jumping off point is a great way to weave in your client’s perspective and join the conversation. So, if your team isn’t already conducting daily industry scans, start immediately.

Media Relations 107

Media Relations How To Media Pitching 107

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Here's to an illuminated 2021 and the future of our industry. The PR industry has had its own perception challenge for some time now. When people hear “PR”, most think of only media relations. Do you have any predictions for the industry in 2021?

Industry 79

Industry Print Ethics Internal 79