ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. For those of us who work with entrepreneurial businesses, or really any result-oriented company, the next pressure point is a strong start. Immersion is key to great PR. Paradoxically, it takes time to go fast.

How To 136

How To Leadership B2C Agency 136

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Estimating PR software pricing. monitoring or contacts) can vary and impact pricing.

Software 88

Software Print Tools SEO 88

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Shift Communications

JUNE 12, 2017

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales.

Measurement 147

Measurement Data Study Advertising 147

Sword and the Script

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works.

Storytelling 117

Storytelling Examples B2B Chemicals 117

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1.

Communications 120

Communications Crisis Internal International 120

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

APRIL 23, 2020

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. Only then can we look at what comes next. Thereafter there’ll be a slow return to work, followed by a long climb out of recession. Practitioners should be working with stakeholders in their organisation to evaluate its situation.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. It’s been a while since I reviewed press release services, so I set out to look online for pricing information to help them out. Check out our services. distribution.

Financial 88

Financial Video Survey Google 88

Sword and the Script

SEPTEMBER 11, 2018

As such, the pace of modern public relations ( PR ) professional’s day-to-day work is so fast and intense. It’s remarkable how much we get done. I think it’s that we spent a little more time on the fundamentals, which if we can pause long enough to take a breath, break down like this: 1) Audience identification.

Software 97

Software Comparison Measurement Content Marketing 97

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. Clients receive better quality work and consultation. Clients receive better quality work and consultation. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. Here’s how we did it. Weekly Updates.

Training 72

Training How To Course Software 72

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. He also commented on the pros and cons of changes in the PR business that occurred after the pandemic. - Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

OCTOBER 4, 2022

Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush. The PR technology space can be in some respects, divided into Davids and Goliaths. Onward with the PR Tech Sum …. He is a practiced expert with a sling.

Technology 81

Technology Company Analytics Writing 81

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products? Although it’s always ideal to avert any type of crisis from happening, it can’t be always prevented.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR in High Definition

JUNE 20, 2019

It’s a few days until my wedding so I apologise in advance for these analogies, but I’ve often thought that PR and ABM should be joined in holy matrimony. Public Relations and Account-Based Marketing work as a pair and can certainly make beautiful content babies together, so why are teams still operating separately?

Banking 48

Banking Course Storytelling B2B 48

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 63

Internal International Data Media 63

PR 20/20

JUNE 25, 2019

43% of global consumers said they are willing to spend more for a product or service that supports a cause. Your brand experience must be intelligent. That means consumers are willing to share their data and preferences with your organization in return for a personalized, quick, easy and transparent experience.

Marketing 52

Marketing Storytelling Technology Community 52

Maxim Behar

JANUARY 18, 2023

Host: As I was preparing for today's edition, I came across a confession of yours that one of your favorite life rules is "If your dreams don't scare you, then they're not big enough." What was your big dream this year and did it come true? How do you see it as someone who is in business and knows about social media?

Government 72

Government Education Course Ethics 72

Deirdre Breakenridge

OCTOBER 20, 2015

To me, the ever-changing PR landscape is like a rabbit, while we are all like turtles crawling along to catch up. As long as we don’t stop walking or learning, even turtles can win the race and be ahead of the game. How can I improve my teaching to better train my students? Learning and reflecting are my daily staples.

Education 150

Education Training Course Social Media 150

Prohibition

DECEMBER 16, 2019

As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. In principle, video production is the art and service of creating content and producing a finalised video product. Pre-production.

Video 48

Video Film Creativity Small Business 48

PR 20/20

SEPTEMBER 17, 2019

What work activity is more meaningful than that? Social Media Marketing World brings together the top experts from platforms that you’re trying to master. SXSW is one of the most effective channels for promoting your business to professionals.”. Plus, our very own founder and CEO, Paul Roetzer ( @paulroetzer ), will be speaking.

Conference 97

Conference Marketing Case Study Content Marketing 97

Maxim Behar

JULY 26, 2021

The industry is concerned, but there are also several other issues on the agenda that can and must be urgently addressed so as not to declare the tourism this summer season as failure. Mr. Behar, what are your thoughts on that? Host: "Social Network" continues. From 60 to 80 euros for a visa. Host: That is another question.

Tourism 52

Tourism Hotels Brand Branding 52

Waxing UnLyrical

FEBRUARY 28, 2013

I’ve discovered that talking to people who have lived through and fought in a war can be a very awkward experience. I simply have no idea how to react to people I work with every day while I’m in Libya as they tell me about the things they’ve seen and done. But talk about it we must. Image: Vhardy via Flickr, CC 2.0.

Industry 100

Industry Marketing Media Radio 100

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. serve up a localized CTA for those in your city).

Marketing 40

Marketing Tools Data Report 40

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Influencer marketing sounds magical, and it can be, when you have a 3D strategic plan to make it work. Here's my session.

Marketing 65

Marketing Conference Advertising Advertising 65

Mindful Marketing

FEBRUARY 15, 2017

You’ve got your logo, your website has launched and you’ve started selling. You’re on your way to becoming a bonafide business. A product or service without customers is a moot point. But where does PR land in this mix? A product or service without customers is a moot point.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

FEBRUARY 23, 2016

Citing studies, the report says “the cost of replacing an employee can be 1.5 The first few months you have an employee you’re really not making any money by having that person [be]cause they’re learning how to do their job so they’re relatively unproductive.”. Similar Challenges to Switching PR Firms. by Frank Strong.

Education 60

Education Corporate Employee Agency 60

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” ” Here are 7 takeaways from some of this year’s #CMWorld sessions to help you fully commit to your content’s success. You need to satisfy a specific curiosity of your audience. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

APRIL 28, 2016

For this very reason, we’ve discussed how curiosity about different subjects is one major competitive advantage marketers must cultivate. For this very reason, we’ve discussed how curiosity about different subjects is one major competitive advantage marketers must cultivate. Start with market context.

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

ZudePR

JULY 27, 2016

Grab Your FREE pdf of This DIFFERENT Post. Hold Infinity in the Palm of your hand. They’d come from different parts of the UK to holiday together. Weird What a marvellous, leftfield, different way of planning your two-week family holiday. Grab Your FREE pdf of This DIFFERENT Post. Castle Sween , it’s called.

Google 60

Google Wireless Digital PR Meeting 60

Waxing UnLyrical

FEBRUARY 19, 2013

If you decide to jump ship and start your own business (as I detailed in Part I of this post ), here are some balancing acts you will have to consider. Extend as far as you can. That way, there’s no concern as to what I can or will write. But I’m also not going to position as a full-service marketing firm. I think few do.

Writing 94

Writing Education System Exercises 94

Sword and the Script

MAY 5, 2015

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. In fairness to the ticket agent, who traded knowing glances with a work acquaintance when I broached the counter with the issue, she suggested I might ask the gate agent at boarding to make the switch at no cost. CSR #customer.

Airlines 60

Airlines Travel Customer Service Crisis 60