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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises. Interview with Taylor Guitars: The Power of Real-Time Communication.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. We call it a background interview because it is just that – an exchange to provide background for a future story. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

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How to Find College Internships For Credit

5W PR

Preparing for interviews When you have interviews scheduled, it’s important to be well-prepared. Take the time to research the company, practice answering typical interview questions, and come up with thoughtful questions to ask the interviewer. Attend workshops and informational sessions.

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Your Attention Is Your Superpower. Learn How To Get It Back

Stern + Associates

“The average office worker is only able to focus on one task for less than three minutes,” says Hari, bestselling author of “ Stolen Focus: Why You Can’t Pay Attention – and How to Think Deeply Again ” (Crown), one of Amazon’s best books of 2022. Learn How To Get It Back appeared first on Stern Strategy Group.

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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

How to find your muse. I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Interviews are one of the best ways to get to know your audience. When we’re in the shower.

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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

How to develop customer empathy, in 10 steps. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. Use that to guide your interview questions. Group interviews lead to groupthink. What else did I have to learn?

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Fast-Track Efficient Innovation by Embracing Intellectual Honesty

Stern + Associates

The challenge for most leaders is to learn how to be more like Mr. Spock by promoting frank debate on the problems the team needs to solve in a hyperrational, non-biased way that defuses interpersonal conflict.” The post Fast-Track Efficient Innovation by Embracing Intellectual Honesty appeared first on Stern Strategy Group.