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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required . And earned media isn’t magic.

Publicity 334
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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. Interview with Taylor Guitars: The Power of Real-Time Communication.

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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

If you work in marketing long enough, you’re bound to encounter a buyer persona. How to find your muse. I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. And if not?

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SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. By Seedepth.

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How This PRSSA Chapter Virtually Connected Recruiters With Students for Annual Career Fair

PRSay

As Thanksgiving approaches, many of us are pondering how to recreate favorite time-tested holiday recipes to accommodate reduced gatherings due to COVID-19 separation, and how to find meaningful alternative ways to connect with loved ones at a distance. Our recruiters included seven CCNY alumni, now professionals at major agencies.

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10 Truths About Marketing Artificial Intelligence

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. No problem. We hope to see you at MAICON in July!