ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Here’s how it works. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. Executive Thought Leadership. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Want to learn how to build a strong business case for PR? What is a business case?

Resources 195

Resources Technology Data Tools 195

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Other stakeholder relations (investors, analysts, policy makers, society, etc.) Our panel will discuss how executives can better engage with their communications teams and ensure their KPIs are aligned with company goals.

Communications 248

Communications Corporate Reputation Employee 248

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

JULY 13, 2021

When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. The comms band aid.

Communications 161

Communications Survey Education Leadership 161

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations.

Media Relations 40

Media Relations Media Measurement Conference 40

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. How to Use Data to Tell Better Stories . Alright, we’ve established why you should use data to tell better stories, but how can you get started? Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations and brand strategies.

Data 144

Data How To Storytelling Analytics 144

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

How To Plan PR in 2018. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. It should outline the company’s purpose, measures of success, how its offering is valued, and by whom. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. An organization needs to have a clear strategy and be able to articulate that strategy,” he explains. “An

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Analytics 150

Analytics Data Big Data Technology 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Unconventional agency route How I ended up at an agency was everything but conventional. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews. Talk to Us !

Survey 101

Survey Report Media B2B 101

PRSay

AUGUST 26, 2019

A communicator needs to be in the room whenever the organization is deciding when and how to pull the trigger on a new development. Sometimes to be the voice of reason and explain how it might backfire; other times to advise on how to leverage the new venture with key stakeholders. 1 language-learning platform in the world.

Communications 157

Communications Travel Meeting Examples 157

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Try our services.

Tools 99

Tools Survey Pitching Analytics 99

Solo PR Pro

NOVEMBER 1, 2022

She feels what makes MVW Communications stand out is her focus on supporting clients’ internal communications. She hopes the book serves as encouragement for them to try a new profession, reach for leadership opportunities, and invites them to think or do differently. But then I end with how to think and act like a PR pro,” she says.

Meeting 52

Meeting Crisis Crisis Communications Writing 52

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. In this case, I chose, “How to write blog posts that get read and shared.”. Step 4: Amplify Your Content with Media Relations. Now, choose 10 of these items you’d like to use for content.

Exercises 198

Exercises Google Writing Blogging 198

Konnect Agency

JUNE 22, 2023

PR Agency Solutions and Services for Creating an Effective Crisis Communications Strategy A crisis communications plan is a comprehensive strategy that outlines the steps to take in the event of a crisis, including who to contact, what to say, and how to respond.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. I have learned how to multitask. The media marketplace is ever-changing and it’s imperative for travel brands to stay current. How do you envision the future of PR?

Travel 120

Travel Agriculture Tourism Internal 120

Stuart Bruce

MARCH 8, 2017

Just 21% look for ‘monitoring and evaluation’ when recruiting for junior PR roles, when in fact a good understanding of how to use measurement on a day-to-day basis is essential for incrementally improving the work they do. Neither could be farther from the truth. .”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

This is where having a PR agency or internal staffer comes in handy. It’s not the sole factor in PR success, but it’s astonishing how much of getting in the news comes down to being available at the right time. One of the most powerful things you can do in a media interview is use a visual metaphor. Be available.

Resources 149

Resources Media Interviews Comparison 149

Bianchi Biz Blog

OCTOBER 28, 2021

A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance. Media attendance continues to be strong. Despite the shrinking number of attendees, media interest in the show continues to remain strong. CES2020 reported that 35.4%

Data 75

Data Automotive Transportation Mobile 75

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Or use these events to drive media relations and community conversation.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Aly is a young public relations professional who gives you new hope in the future of politics. Bobby has natural instincts for PR.

Sports 0

Sports Leadership Internal International 0

Solo PR Pro

NOVEMBER 23, 2021

We saw education revenue increase substantially under my leadership and I'm proud of that. While a hugely rewarding role, it required a wide variety of knowledge and skill, putting Sherry in charge of everything from digital communications to social media to internal communications and media relations.

Meeting 86

Meeting Education Journalism Resources 86

wiredPRworks

FEBRUARY 14, 2022

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value.

Social Media 52

Social Media Trends B2C Media 52

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

JUNE 7, 2022

I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. She serves as the manager of internal communications for AllianceRx Walgreens Prime, a specialty and home delivery pharmacy.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

AUGUST 9, 2016

Never assume that the client or executive leadership actually saw that last placement. This means it is more important than ever to get more value out of existing media relations efforts. More than just being as good as your last placement, it’s about how to get the most out of it , and be better as a result.

Study 60

Study Publicity Survey Engineering 60

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Additionally, they can provide advice on how to measure the success of campaigns and use data-driven strategies to improve results.

Strategy 62

Strategy Brand Branding Technology 62