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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Executive Leadership: Shifting Focus from Outside to Inside

PRSay

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,

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International Women’s Day 2024: How Inspiring Inclusion Leads to Innovation and Growth

Stern + Associates

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Their concrete, practical guidance reveals how organizations can go beyond celebrating diversity to embedding it as a core pillar of their strategic vision. However, not all workforces are alike.

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How to find the right PR measurement partner

Onclusive

Ask about what can be customized, how quickly, and what level of customer support you can expect. What are their international and global capabilities? . If you have an international or global business, you’ll want to make sure that your PR measurement partner can serve the needs of multiple geographies and business units.

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#PRStudChat Gathers on June 13th to Learn Leadership Skills

Deirdre Breakenridge

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? PRStudChat.

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How to Tell Your Company’s Innovation Story

Stern + Associates

How should it be tailored for other C-suite leaders? How does the story serve both internal and external audiences? Finally, consider: How do you want our employees to describe your company’s innovation journey? This blog was crowd-sourced by the team of thought leadership communications experts at Stern Strategy Group.

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Better Internal Comms Tips For PR Teams

ImPRessions - Crenshaw Communications

We focus on choosing the right words, where to substitute more meaningful or original turns of phrase, and how to deliver messages that make an impact. Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally.

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