Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” However, if Folgers is targeting a younger demo, I have a couple key questions: 1 – How many 25-year-olds know who Joan Jett is? What am I talking about?

Case Study 78

Case Study Study Agency Creativity 78

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. It’s hard to blink without seeing either local or global news. Response Time is Everything.

How To 279

How To Media Pitching Creativity 279

ReimaginePR

JANUARY 25, 2020

As you may have a younger kid, not believe that particular topics are related to you, you are going to be shocked at how much info and insight you will benefit from attending these sessions. How parents can assist with homework There are numerous ways that parents can assist their children with their homework.

Education 120

Education Enterprise Community Small Business 120

PR in High Definition

JANUARY 16, 2019

How many of them are people you know and how many are brands, influencers, ads or celebrities? Among the other content, I had two paid ads, one celebrity, five influencers, and one brand. But what toll does this have on influencers? Here’s a test for you. Open Instagram and go through the first 10 posts.

Instagram 67

Instagram Ethics YouTube Social Media 67

PRSay

JANUARY 6, 2021

We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. Kahneman describes shortcuts we take in our thinking and how these automatic processes are replete with errors. Ruled by intuition and heavily influenced by emotions, the elephant generally goes where it wants to.

Communications 198

Communications Viral Fashion Public Affairs 198

Bianchi Biz Blog

MAY 26, 2022

Look back at CES’s past: If your company participated in CES before COVID 19, reflecting on how the show went for your company can go a long way to making your effort in 2023 even better. Secure your spot: Even with the added space of a new exhibit hall added in the past couple of years, CES exhibit space can fill up fast.

Mobile 87

Mobile Technology Automotive Meeting 87

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. The benefit is that you know the employers who attend these Tweetchats are your target audience, so you know that the content is spot-on for what they’re interested in. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 79

Ethics Nonprofit Community Examples 79

Waxing UnLyrical

AUGUST 29, 2019

Influencer marketing has really blown up over the last few years, but it’s far from a new concept. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. Their defining characteristic is that influencers’ audiences enjoy engaging with them and see them as highly relatable.

How To 74

How To Infographics Sports Small Business 74

NewsWhip

AUGUST 9, 2022

We signal to readers that this website has bad practices. One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such as social distancing. .

Government 78

Government Journalism Advertising Advertising 78

Sword and the Script

APRIL 22, 2017

Bad writing is a “fundamental inefficiency” that costs businesses “$400 billion every year.” So wrote Josh Bernoff , a former Forrester analyst, and co-author of Groundswell , a book early to spot the rise of social media. How to Get the B2B Marketing Persona Right [UML]. Email has made our writing lazy.

Writing 62

Writing B2B Analytics Reputation 62

Bianchi Biz Blog

MAY 26, 2022

Look back at CES’s past: If your company participated in CES before COVID 19, reflecting on how the show went for your company can go a long way to making your effort in 2023 even better. Secure your spot: Even with the added space of a new exhibit hall added in the past couple of years, CES exhibit space can fill up fast.

Mobile 52

Mobile Technology Automotive Meeting 52

Prohibition

OCTOBER 17, 2019

The luxury retail market is exclusive and competitive, but don’t worry, this isn’t necessarily a bad thing. When using social media to build a brand and find consumers the company will have to interact with other luxury brands, luxury influencers and luxury media to build its status.

Marketing 48

Marketing Video Retail Social Media 48

Doctor Spin

NOVEMBER 16, 2023

Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. Is there a way to practice clear thinking? I’m on a mission to think better. What’s going on here? And is there a remedy?

eBook 52

eBook Analysis System Data 52

Communications Conversations

MAY 7, 2019

In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. Onalytica (influencer management). Technology is accelerating at a pace so fast, few can keep up. On the marketing/comms side, it’s no different. Measuring results.

Technology 60

Technology Tools Social Media Media 60

Presspage

JUNE 23, 2021

This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs.

Communications 78

Communications Measurement Tools Enterprise 78

Doctor Spin

MAY 21, 2021

However, in most situations, we have to come up with awesome PR ideas from scratch—and on the spot. Coming up with great PR ideas is a tough job. Every once in a while, a great PR idea comes along by itself. Ambitious PR rockstars will keep a notepad close by to jot down ideas as they occur.). To spin or not to spin.

How To 52

How To Hotels Survey Employee 52

Reputation Specialist Michael Toebe

MAY 19, 2022

The blind spots we develop can and do often lead to allegiances from which we should move away. The former chancellor communicates however that he is unaffected intellectually and emotionally in the present over that designation and in addition, expresses his overconfidence in how this will affect him in the future. “I

Reputation 52

Reputation Television Energy Ethics 52

Shift Communications

AUGUST 31, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll look at how to choose the right strategy. Agility is defined by how quickly you can make changes. Are you restricted by agility ? Are you restricted by dedication ?

Strategy 60

Strategy How To Resources Video 60

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. The benefit is that you know the employers who attend these Tweetchats are your target audience, so you know that the content is spot-on for what they’re interested in. Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Onclusive

JUNE 1, 2023

And how is it different from social media monitoring? Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

JANUARY 3, 2023

It’s not a bad take. How is public relations defined? The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It struck me as brilliant, and I decided to replicate his experiment with public relations. Finally, the header image was created using DALLE-2.

Interviews 99

Interviews Publicity Technology Social Media 99

Communications Conversations

NOVEMBER 11, 2022

How did I do all these meetings? I’ve always been a networker. In high school, I was the guy who had a ton of friends, but very few close friends. I also managed an underground student newspaper, so I had to know a ton of students. In college, I worked for the student newspaper. I worked at a computer lab where I met students.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Beyond PR

DECEMBER 14, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. It’s hard to blink without seeing either local or global news. Response Time is Everything.

How To 68

How To Media Pitching Creativity 68

Waxing UnLyrical

MAY 20, 2015

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Doesn’t sound half bad, right? Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. Guest Post by Molly Borchers. Sorry, Field of Dreams.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. Twenty-one practical observations that will provide succour when you’re lying in bed at night, replaying the day’s losses and victories and asking yourself… How has it come to this?

How To 65

How To Meeting Creativity Agency 65

PR Conversations

NOVEMBER 20, 2014

In their book, Fitzpatrick and Valskov present a well organised, managerial perspective of IC where communication is seen as important in adding strategic value by influencing employee behaviour. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

MaccaPR

AUGUST 8, 2016

Cats have anchored viral marketing campaigns and TV spots , become influencers courted by big brands and generated huge online buzz while being America’s second favorite pet by a wide margin. Cat lesson : A cat doesn’t care how I interact with her kennel mate; all that matters is how I treat her. via GIPHY.

Agency 48

Agency Marketing Viral Internal 48

PR Conversations

MARCH 15, 2016

The practitioners with the ability to spot specific opportunities when bringing organisations or people together for the first time. The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. What is your idea of PR nirvana?

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Sword and the Script

NOVEMBER 22, 2016

This is how a little paid promotion can earn a little extra organic lift. A vocal reaction from an annoyed audience isn’t nearly as bad as those that silent shut you out forever. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. Some investors were praying for bad news so they could make more money when the stock went down. Some investors were praying for bad news so they could make more money when the stock went down. Guest post by Mark W.

Ethics 23

Ethics Technology Financial Banking 23

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The news isn’t all bad. A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation.

Reputation 305

Reputation Privacy Data Advertising 305

Waxing UnLyrical

DECEMBER 4, 2010

Over the last 10 years, I’ve been quite amazed at how philanthropic Americans are in general. If you’re catching up, notice anything different over the past few days? Are you sure? You mean the sun still rose in the east, and your days have been going (relatively) according to plan? Makes sense to me.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Tough Sledding

JANUARY 25, 2014

And often, the bad press results from 1) irresponsible behavior by clients/employers or 2) inattention to emerging issues and events. As PR professionals, it’s our job to monitor the environment and spot the problems before they become full-blown events. PR people are experts at securing news coverage for clients.

Ethics 35

Ethics Healthcare Trends Facebook 35

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Or are you struggling to figure out how best to structure your pitch? Or are you struggling to figure out how best to structure your pitch? Maybe you’re wondering what your pitch should include.

Pitching 83

Pitching Writing Film How To 83

Communications Conversations

SEPTEMBER 10, 2018

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. Because, if you look at this campaign objectively so far, I don’t know how on earth you can say it’s not a smashing success. JustDoIt pic.twitter.com/SRWkMIDdaO. Was it a success?

Apparel 144

Apparel Sports YouTube Course 144