The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? By telling the story of your brand, you give it personality and make it relatable to consumers. How To Tell A Powerful Brand Story A powerful story transcends mere descriptions of services or products. The answer lies in the power of storytelling.

Storytelling 100

Storytelling Brand Branding Consumer 100

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year. And it’s not clear if the most well-regarded CEOs are more likely to be socially visible because they’re popular, or if they’re popular as a result of social media activity. How CEOs should engage.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

PRSay

OCTOBER 31, 2019

Katmai National Park in Alaska shares video of bears and lets viewers vote for their favorite and fattest. But there are additional factors to consider that matter just as much, and in some cases more, than the ones we’ve been using all along. And watch videos of them. It’s not just for TV anymore. And comment.

Pitching 134

Pitching Video Engineering Web 134

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 87

Video Publicity Marketing Analytics 87

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

5W PR

AUGUST 31, 2023

Harnessing the power of video Video content is highly engaging and shareable. Create short, attention-grabbing videos that showcase the beverage in action, highlight its benefits, and tell the brand story in a captivating way. Emotionally resonant beverage advertising campaigns are more likely to be remembered.

Brand 78

Brand Branding How To Advertising 78

Remote PR Jobs

SEPTEMBER 25, 2023

Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? One reason is that PR is more relevant—and valuable—than ever.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

SEPTEMBER 20, 2023

The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals. These experiences not only create memorable moments but also generate shareable content for social media. These interactions contribute to a more immersive cultural experience.

Travel 78

Travel Strategy How To Local 78

Newsfile

SEPTEMBER 27, 2023

For example, Sheeran’s post on Instagram is seeing more than 400k engagements and is rising. View this post on Instagram A post shared by Starbucks Coffee (@starbucks) Oreo leverages the popularity of TikTok to promote its pumpkin spice cookie. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

For example, Sheeran’s post on Instagram is seeing more than 400k engagements and is rising. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. This is a time to embrace the vibrant opportunities that the fall season offers for PR & press releases. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Newsfile

NOVEMBER 14, 2023

In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases.

Examples 116

Examples Energy Retail Product Launch 116

ImPRessions - Crenshaw Communications

JULY 22, 2019

Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Yet the business of public relations is thriving. Here’s why.

Mobile 244

Mobile SEO Web Journalism 244

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are more likely to be shared by online users. Why is this? Bite sized content.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

The Hoyt Organization

FEBRUARY 12, 2024

However, LinkedIn offers more than job postings and professional connections. This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence. This reflects a more humanized side of professional networking. The answer is data-driven storytelling.

LinkedIn 58

LinkedIn Publicity SEO Storytelling 58

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

How can they make it big to the people who matter? To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

Video 62

Video Infographics Social Media Instagram 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. AI use has more than doubled from 28% in March to 64% in November. AI use has more than doubled from 28% in March to 64% in November. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

JUNE 22, 2017

Is the story you’re promoting more relevant to a particular region, state or city? Another consideration is how long an organization wants a message to be publicized. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more. How are PSAs Best Distributed?

Publicity 224

Publicity Real Estate Nonprofit Television 224

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. So, which emotions do you need to target to make your content more shareable? When your target audience feels entertained and happy, they are more likely to share the content. Identify the Emotions You Want to Elicit.

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue.

Internal 147

Internal International Employee Mobile 147

OnePitch

SEPTEMBER 28, 2022

Insider has over 157m+ followers on social media, 1.5b+ video views, and 73m+ unique viewers. Hi , This Sunday, you’ll see more and more brands venture into augmented reality (AR) with Super Bowl commercials (see ad promos for Kia here and Nissan here). Subject line: Resource for you on Super Bowl + AR metaverse.

Pitching 82

Pitching How To Resources Engineering 82

Cision

AUGUST 30, 2017

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. How is your information exceptional? It makes people feel good to know that someone else had something positive to say about them. These won’t guarantee you’ll get noticed, but they are a great start.

Strategy 243

Strategy Writing Social Media Guidelines 243

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Presspage

NOVEMBER 7, 2017

Today, they are more likely to arrive via a Google search or a snippet and link from a social channel. If you place German press release in a page that is set up for English, Google and other search engines will be confused to say the least (see the short video on meta geo tags on the right). Build and they will come.

Local 92

Local Engineering Internal International 92

Communications Conversations

JANUARY 15, 2018

In case you haven’t heard, Mr. Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Promoted videos, for example, could be impacted. Not surprisingly, most people are a bit concerned.

Facebook 131

Facebook Video Brand Branding 131

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. Rethink the 70-30 rule. Get personal. Rules of engagement.

Social Media 120

Social Media Media Comparison Guidelines 120

The Proactive Report

JUNE 23, 2015

The internet has become more than just the new wave. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. – Forbes.

Video 100

Video Mobile Trade Shows YouTube 100

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Game of Thrones embraces powerful leading ladies. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

It’s important to bulletproof the concept, anticipate problems and questions, and make a credible case for your offering before you launch the page. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. And do it before the campaign launches.

B2C 192

B2C Community Banking Advertising 192

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole.

Creativity 149

Creativity Marketing Media Analytics 149

ImPRessions - Crenshaw Communications

MARCH 1, 2017

But before you plunge into the land of lenses and geo-filters (fun ways to augment your Snapchat picture or video) consider some ground rules. If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. Create explainers.

Video 120

Video B2B B2C Survey 120

Cision

JANUARY 26, 2016

So how can you make your pitch stand out? It’s time to make a change to your pitching style! In fact, changing your strategy will surely make journalists take note. In fact, changing your strategy will surely make journalists take note. Videos and images are also great. Read the free tip sheet today!

Media 120

Media Pitching Trade Shows Infographics 120

Cision

APRIL 30, 2015

How do you stand out with content? The popularity of video is growing among audiences of all types. The telecommunications company Cisco Systems relies on humor for its video. “ The telecommunications company Cisco Systems relies on humor for its video. “ Quick Video Tip: Determine your objectives. Infographic?

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. As their approach exerts more and more influence on charitable giving, millennials are even changing the way philanthropy operates. Make it authentic.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

FEBRUARY 21, 2017

They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io

How To 240

How To YouTube Software Creativity 240

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Here’s how we can make the most of it. Rather than the full-blown press conference of yore (where breaking news could derail plans and quash media attendance), it usually makes more sense to share news through an exclusive arrangement with a single digital journalist. Some of that evolution is obvious.

Digital PR 168

Digital PR SEO Storytelling Analytics 168