Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Or are you struggling to figure out how best to structure your pitch? Or are you struggling to figure out how best to structure your pitch? Maybe you’re wondering what your pitch should include.

Pitching 83

Pitching Writing Film How To 83

PRSay

JUNE 5, 2023

Regardless of his work — creator and host of the acclaimed podcast “How To Citizen” and a founding partner of Puck, a new media startup — he skillfully combines humor and insightful analysis to explore the state of our nation and offer possibilities for its future. My own reaction to season 1 was, “Wow! My own reaction to season 1 was, “Wow!

Storytelling 60

Storytelling Tourism Travel Local 60

Buzzstream

JANUARY 9, 2019

In this article I’ll show you how you can increase the return on investment on guest posting with the reciprocity principle without having to beg for backlinks. In the meantime, it needed to be sustainable: I did not want to take the route of trading money for links in guest publications. Content marketing takes time and effort.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. How public relations professionals are failing and what we can do. The most difficult was a situation where I had to choose either the high road or not the high road. The ethical threat of incivility.

Ethics 78

Ethics Publicity Radio Local 78

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78

Buzzstream

DECEMBER 17, 2020

It was incredible to get a peek into how so many of the teams in the space work, so you’re in for a treat with these recommendations. From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

ImPRessions - Crenshaw Communications

MAY 3, 2017

The Tony nominees were announced this week, and it’s award season for public relations as well. The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. We are pleased to be contenders in a couple of categories. Cultivating Habits of Highly Successful PR People. Stay educated.

Writing 149

Writing Education Pinterest Creativity 149

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical perils in personalizing employee communications. I think it’s ongoing and one of the reasons why I leapt at the opportunity to speak with you today. The ethics of quiet quitting.

Ethics 78

Ethics Employee Communications System 78

Cision

MAY 25, 2017

Empowering employees to speak and share on social channels can greatly benefit your company in numerous ways. After choosing Home Depot over Lowe’s (because they’re dog-friendly), she was amazed by what happened next. This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

Employee 129

Employee Brand Branding Policies 129

Ethical Voices

MARCH 6, 2023

The power of humility How do we redefine a corporation’s role in society? The power of humility How do we redefine a corporation’s role in society? I started my career, I won’t say how many years ago, as Navy Pilot back during the Cold War. What societal issues does every company have an ethical duty to support?

Ethics 61

Ethics Company System Corporate 61

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. How is the pandemic changing our industry? - There has been a real revolution in the last two years - we have gone from consultants to decision makers.

Meeting 98

Meeting Advertising Advertising Agency 98

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Why and how? Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Five for Six: Five Questions for Six Executives. Every member.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Why and how? Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Five for Six: Five Questions for Six Executives. Every member.

Financial 78

Financial Education Community Employee 78

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. According to research, there are several types of intelligences. Traditionally, intelligence was viewed narrowly, often limited to linguistic and logical-mathematical abilities. 1 Gardner, H. 1 Gardner, H. Frames of Mind: The Theory of Multiple Intelligences. Basic Books.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

PR Fuel

FEBRUARY 4, 2022

In this article, we will discuss how to write a press release for business. Every press release should have an angle that makes it interesting to the press and public, but you need to be sure you write your press release from an appropriate perspective. They can help you reach a wider audience and generate more leads.

Writing 52

Writing How To Report Pitching 52

Reputation Specialist Michael Toebe

OCTOBER 11, 2021

And when that apology is a publicly made, most everyone else knows you didn’t really mean it or step up and do it right or do it well. Gruden didn’t seem to care about that with his public apology. Some apologies just don’t cut the mustard. You think it worked yet it didn’t. That means the fire of conflict isn’t put out or contained.

Crisis 52

Crisis Video Reputation Crisis Communications 52

PR in High Definition

JANUARY 16, 2019

How many of them are people you know and how many are brands, influencers, ads or celebrities? For some this realisation is old news, but recently I’ve become increasingly aware of just how much social media content I consume isn’t actually from my friends and family. Here’s a test for you. I’m not alone in this.

Instagram 67

Instagram Ethics YouTube Social Media 67

PR in High Definition

APRIL 25, 2018

Instead of producing results as just part of a compliance exercise, organisations may choose to seize the opportunity to tackle their gender pay gap and set concrete targets for closing the gap. So, with that in mind, how can companies start building (or re-building) their employer brand and, of course, how can marketing and PR help?

Brand 75

Brand Branding Employee Exercises 75

NewsWhip

MARCH 31, 2021

And I think also just from the clients, right? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications.

Advertising 131

Advertising Advertising Data Reputation 131

Action PR

AUGUST 30, 2019

However, more consumers these days are having, or choosing, to eat specific foods, or follow certain diets. While this can pose certain challenges, it can also present a myriad of opportunities for brands to show how their product can perfectly suit different diets or lifestyles. First, you must select the right journalists.

Brand 40

Brand Branding Writing Pitching 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) And thank you Aaron for that fascinating insight into how social media has changed journalism. My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

JULY 5, 2017

My friends know that I work in public relations. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. PR manager shows organizations how to leverage web networks for business development purposes. Copywriting. Developing social media marketing policies.

Infographics 63

Infographics Corporate Policies Reputation 63

Ethical Voices

JUNE 13, 2022

She is recognized one of Canada’s most powerful and innovative women in Public Relations. How to empower your employees to make tough ethical decisions. I wanted to be able to pick and choose what I worked on and who I worked with. Trust your gut to say no to the accounts that don’t quite feel right.

Ethics 52

Ethics Real Estate Agency Company 52

Shift Communications

AUGUST 17, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. This is the space of the first personal computers, when people didn’t even know what they were. How To Choose An Innovative Strategy.

Strategy 60

Strategy How To Resources Content Marketing 60

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. They are the audience that will actually be reading your piece and sharing based on personal interest or to establish credibility in a field. To keep up to date with her current goings-on, head over to Briggsby. Conduct Research.

How To 125

How To Data Community Groups 125

PR 20/20

OCTOBER 13, 2021

And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. How to Get People to Open Your Marketing Emails. INBOUND 2021 is well underway , and it’s a masterpiece of virtual sessions, on-screen engagement, and amazing speakers.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. How to Get People to Open Your Marketing Emails. INBOUND 2021 is well underway , and it’s a masterpiece of virtual sessions, on-screen engagement, and amazing speakers.

B2C 52

B2C Comparison B2B Data 52

MaccaPR

JANUARY 15, 2019

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? tweeted Fiji Water about their model, seemingly a bit surprised by their own success, “(senses ominous presence) She’s right behind us isn’t she?” Embed from Getty Images. Embed from Getty Images. We’re so glad everyone is talking about our water!

Marketing 78

Marketing Viral Consumer Brand 78

Beyond PR

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there.

Sports 81

Sports Agency Industry Creativity 81

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products? How do you define crisis management? It also creates procedures for how you will react if something goes wrong.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

NOVEMBER 21, 2017

That’s what happened to Allison Schneider and it’s also how she got her start as a marketing technology ( martech ) executive. Understanding the customer behavior is integral but learning how to use that insight to help guide a customer at the right place and time is far more precise than ever before. Data, data and more data.

Technology 61

Technology Data Interviews Marketing 61

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

MARCH 15, 2016

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. I like to shut up and just observe; one learns so much about people, organisations and businesses from what they choose to disclose about themselves.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

MaccaPR

JANUARY 15, 2019

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? tweeted Fiji Water about their model, seemingly a bit surprised by their own success, “(senses ominous presence) She’s right behind us isn’t she?” Embed from Getty Images. Embed from Getty Images. We’re so glad everyone is talking about our water!

Marketing 48

Marketing Viral Consumer Brand 48

Waxing UnLyrical

FEBRUARY 8, 2012

Because these were the days when we weren’t sure how Twitter was different than Facebook. When I clicked through to their Twitter profiles, I was struck by how many of them have protected profiles. My short answer: yes, but that’s not what I was thinking about when I sat down to write today’s post.

Twitter 93

Twitter Privacy Exercises Facebook 93

PR Fuel

MARCH 17, 2020

The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For? A Costly Strategy: Advertising.

Publicity 64

Publicity Small Business Advertising Advertising 64