Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding.

Publicity 134

Publicity Small Business Trends Leadership 134

Shift Communications

JANUARY 17, 2023

This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023. Here’s what they said. Nail the message.

Strategy 78

Strategy Communications Leadership Employee 78

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Opinion pieces that aren’t labeled as such may leave a false impression that they’re factual rather than based on the point of view of a single writer or group. There’s also the matter of media literacy among news consumers. The Importance of thought leadership .

Policies 310

Policies Study Leadership Consumer 310

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles. Until then, cheers! <clink>

Corporate 100

Corporate Leadership Brand Branding 100

Stern + Associates

JULY 8, 2016

Now you need book marketing ideas to promote it - and your thought leadership. The post 3 Book Marketing Ideas to Sell Copies and Your Thought Leadership appeared first on Stern Strategy Group. You’ve written a business book to sell your ideas.

Leadership 49

Leadership Marketing Groups Strategy 49

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

PRSay

JULY 5, 2023

After a morning of introductions and learning more about what a JIC is and how we can best prepare ourselves to be part of one, we were split into groups for an afternoon exercise. My group looked at me with relief and I began to explain the aviation-specific protocols when it comes to an incident with an aircraft.

Exercises 87

Exercises Public Affairs Conference Education 87

PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 192

Communications Sports Journalism Fashion 192

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Stern + Associates

NOVEMBER 13, 2023

In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group.

Trends 117

Trends Communications Conference Leadership 117

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity.

Strategy 195

Strategy Marketing Measurement eBook 195

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Pick up Cutlip & Center’s Effective Public Relations for a good primer.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

DECEMBER 20, 2018

If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. But what about the leadership development plan, whether for you as a leader, or your next tier or leaders-in-training?

Leadership 85

Leadership Training Agency Groups 85

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. As more companies realize the benefit of DEI in hiring and work groups, so should your agency.

Trends 127

Trends Pitching Twitter Nonprofit 127

PRSay

JANUARY 9, 2020

As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets. This includes newsletters, closed Facebook groups and social media pages, among other places. If you’re in the B2B arena, this is a critical space to amplify in 2020. Social activism.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

AUGUST 28, 2017

James, marketing director at The Curtis Group , takes that idea one step further. Christian Kendzierski, director of media relations at Mount Saint Mary’s University , says she boils her headline down to what journalists want to know. “I Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”.

Writing 258

Writing Newspapers Retail Groups 258

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. You cannot effectively communicate without first authentically understanding your audience.”

Strategy 62

Strategy Communications Crisis Communications Corporate 62

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. As we navigate the “relations” part of public relations, we can all use a primer on the value of business friendships, for example.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

MAY 26, 2020

While more respondents (38%) said “no” brands should not take a stand – and that represents the single largest grouping of answers – it’s not a majority. Media relations only gets harder. 75% of PR pros say media relations is getting harder. Social media platforms. That’s up from 68% in 2019 and 51% in 2018.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Maxim Behar

JANUARY 24, 2022

a little luck are the ingredients of the recipe, M3 Communications Group, Inc. He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Landis PR

NOVEMBER 29, 2021

Today, law firms utilize public relations for many of their external communications, including media relations, community relations and thought-leadership, all to position the firm, practice areas and individual attorneys as leaders in their field.

Advertising 52

Advertising Advertising Leadership Reputation 52

PRSay

NOVEMBER 12, 2020

O’Connor said The New York Times leadership has been “aggressive” in improving diversity among their staff, while reporters like him are trying to do the same in the stories they’re reporting. And I think it would be great for communicators and people in media relations to be mindful of that as well.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JULY 25, 2017

One way we do that at Crenshaw is through thought leadership panels that sometimes include competitors discussing and debating topics of interest to the industry. Our team worked closely with the Graeter’s PR group to ensure equal billing for the two in press materials, product deliveries and media coverage.

Education 136

Education Leadership Agency Instagram 136

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Tools were benchmarked against the GBOK framework by an international group of practitioners. There is a growing group of tools that could be applied to PR but aren't.

Tools 100

Tools Analysis Technology Internal 100

Solo PR Pro

JUNE 22, 2021

When Ellen discovered that a group of her industry peers were forming their own PR firm, Maloney and Fox, she immediately jumped at the opportunity to get on board, joining their team full time for about three years. The changing media landscape has enabled PR pros to do more than traditional media relations.

Meeting 62

Meeting Course Retail Media Relations 62

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

Stern + Associates

OCTOBER 26, 2023

They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. To learn more about Stern Strategy Group’s offerings, see here. We often work with clients who have multiple communications agencies for different aspects of their program.

Agency 62

Agency Communications Crisis Communications Crisis 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 196

Marketing Content Marketing Data Social Media 196

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. That's when I finally connected with the Solo PR Pro group,” she said.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Landis PR

MAY 28, 2024

To get through, all communications must be tailored very specifically to the relevant audience and media – and be followed up in person. In Denmark, your strategy should be quality vs. quantity, while establishing thought leadership that works in both traditional and social media is key to create awareness.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Communications Conversations

OCTOBER 10, 2018

Take a peek at this salary survey from The Creative Group. You notice social media specialist and social media manager listed–but not social jobs above that. The social media career path is pretty short–as in 2-3 steps short (and may is pretty limited, too, capping out at under 100k).

Social Media 109

Social Media Media Corporate Survey 109