Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

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Media Relations Report Industry SEO 97

Bianchi Biz Blog

APRIL 4, 2022

I am the VP of Content, Wrecked Media Group. Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. Meet the Media: Justine Murphy, Senior Editor at Laser Focus World. Current properties include EV Pulse and FlatSixes.com.

Groups 97

Groups Meeting Automotive Media 97

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

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Media Relations Publicity Sports Media 52

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues.

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Automotive Groups Meeting Technology 74

PR in High Definition

MARCH 26, 2020

Anything that helps with the NHS, vulnerable and elderly people is also what’s appealing at the moment and we’ve already seen brands like Sainsbury’s, Morrisons and Tesco offering special opening hours for these groups. The post Media relations in the wake of COVID-19 appeared first on Firefly Communications.

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Media Relations Media Newspapers Print 83

Stern + Associates

APRIL 4, 2017

” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Did you know 2015 was the worst year for the newspaper sector since the Depression? Today’s children will likely never understand the meaning of “hot off the presses.”

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Media Relations Newspapers Media Social Media 81

PR in High Definition

JULY 9, 2018

the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. NGINX, Inc.,

Groups 69

Groups Communications Pinterest Enterprise 69

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Something you can do with the software: you can engage with them on social media by sending messages that are tailored to certain groups.

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Analytics Media Relations Media Software 120

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. Finding the right journalist to pitch.

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Media Relations Strategy Media Pitching 76

Stern + Associates

MARCH 17, 2017

The post Why Research is Key to Your Media Relations Strategy appeared first on Stern Strategy Group. The value of coverage is questionable, and how news is consumed and shared is as diverse as it is constantly changing. Our mindset.

Media Relations 74

Media Relations Strategy Media Groups 74

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management. Crisis Response.

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Media Relations Media Financial Reputation 70

Stern + Associates

APRIL 6, 2017

The post Is Your Media Relations Strategy Rising Above the Noise? appeared first on Stern Strategy Group. You’re scrolling through your news feed and see this headline: “Man, 30, Sues New York City Restaurant for Scalding Spaghetti Incident.” Intrigued, you click and dive into the details.

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Media Relations Strategy Media Groups 69

Stern + Associates

APRIL 12, 2017

The post How to Put the “Relationship” Back in Media Relations appeared first on Stern Strategy Group.

Media Relations 79

Media Relations How To Media Groups 79

Stern + Associates

APRIL 20, 2017

The post PR Pro Vs. The Machine: The Human Side of Media Relations Strategy appeared first on Stern Strategy Group. At least, if we’re to believe the endless stream of stories from futurists predicting the collapse of the.

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Media Relations Strategy Media Groups 79

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

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Media Relations How To Media Groups 60

Stern + Associates

APRIL 19, 2017

The post 4 Tips for Landing Coverage in the Current Media Relations Jungle appeared first on Stern Strategy Group. Nearly 100 days into the new administration, the tempo of – and demand for – political news shows no signs of slowing. Coupled with other shifts, such as the continued.

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Media Relations Media Groups Strategy 69

Stern + Associates

MARCH 7, 2017

The post 6 Ways To Share Your Story Without Relying On Media Relations appeared first on Stern Strategy Group.

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Media Relations Media Groups Strategy 72

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2021

Caroline has been a star in Crenshaw’s ad tech group for almost three years, driving very successful programs for LiveIntent, Lotame, Innovid, Boostr, and MediaRadar. To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor. Congrats to both!

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Groups Media Relations Communications Media 280

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Instagram – cv_eschueller.

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Groups Meeting Transportation Media 55

Stern + Associates

JUNE 29, 2016

There are benefits to thinking locally; a regional media relations strategy can be powerful. The post Media Relations: Why Casting a Smaller Net is a Smarter Strategy appeared first on Stern Strategy Group. Don’t just blast your idea and hope it sticks.

Media Relations 54

Media Relations Strategy Media Local 54

Cision

SEPTEMBER 30, 2015

In the 1990s, consumer and advocacy groups aggressively targeted organizations about CSR in their supply chains, and this trend has only intensified since then. Emphasis on supply chain is growing.

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Media Relations Trends Media Corporate 120

Stern + Associates

JANUARY 17, 2017

There are benefits to thinking locally; a regional media relations strategy can be powerful. The post Media Relations: Why Casting a Smaller Net is a Smarter Strategy appeared first on Stern Strategy Group. Don’t just blast your idea and hope it sticks.

Media Relations 48

Media Relations Strategy Media Local 48

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. During the pandemic, many media groups dropped paywalls for a time, but we’re now seeing paywalls re-emerge. Assess your audience.

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Media Retail B2B Journalism 310

HMA Public Relations

MARCH 19, 2021

Technology has been changing the way we can access information. Learn how PR pros can use this to their advantage.

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Fashion Media Relations Media Technology 72

Stern + Associates

DECEMBER 11, 2023

And that’s at the heart of our Thinking in Headlines approach to media relations strategy. Media Relations: A Crowded, Noisy Space I say this to the point that it’s a cliché, but the current media landscape is more crowded and harder to break through than ever before.

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Strategy Media Media Relations Report 118

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves. Because we need to stay on top of media moves and changes, we depend on these tools for the latest and best updates.

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Data-Driven PR Tools Training Data 212

PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 183

Communications Sports Journalism Fashion 183

PRSay

MARCH 13, 2024

Or: A group of drunk teenagers approaches you as you’re walking home alone after dark. I coached a group of PRSA members last month to help them draw readers in with reader-centric messages. The streetlights get brighter — then dial 911 for help. Baltimore streets will soon be lined with 260,000 Itron smart streetlights.

Energy 153

Energy Community Writing Training 153

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning. PR Paid Forward makes volunteering simple, social and rewarding.

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Nonprofit Local Training Media Training 139

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

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Media Relations Media Measurement Conference 40

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. And public relations in particular simply doesn’t lend itself to sudden starts and stops.

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Comparison Advertising Advertising Reputation 296

Business Wire

OCTOBER 6, 2020

Also of mention, Hispanics are the largest minority group in the U.S. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. and account for roughly 18% of the nation’s total population.

Blogging 403

Blogging Groups Education Media Relations 403

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

ImPRessions - Crenshaw Communications

JUNE 8, 2021

As Musk-watchers know, Tesla disbanded its internal PR group at some point last year (we’re not sure when, because there was no announcement and no confirmation from Tesla, naturally.) Like agency work, it requires diverse skills, constant proactivity, and experience that extends well beyond traditional PR and media relations.

Corporate 308

Corporate Communications Reputation Employee 308

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. The best gateway to a large group is through someone they already know and trust.

Media Relations 40

Media Relations How To Media Conference 40