Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. A good place to meet younger decision makers and social media influencers.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

MAY 16, 2017

We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. It includes a mix of earned, owned and paid media.

Publicity 119

Publicity Customer Service Community Internal 119

Stephen Waddington

JULY 28, 2020

They are also focused on earned media. The tool market is built on media relations and not public relations, or even the integrated PESO model. Thank you This blog post started life as a discussion in the Marketing, media and PR community of practice. Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

MARCH 30, 2018

Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

Facebook 92

Facebook Newspapers Google Strategy 92

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 169

Technology Publicity Software Pitching 169

Cision

NOVEMBER 1, 2016

My boss only wants media placements. I can’t get access to Google Analytics. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. But what if that media placement doesn’t result in any business for your company? I don’t think so.

How To 120

How To Software Analytics Google 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. Through these relationships, we earn the right to try to join conversations and maybe even change minds. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

The Hoffman Agency

FEBRUARY 9, 2021

Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. My days started with conducting media monitoring, scanning Google alerts and going through HAROs and ProfNets to flag anything relevant in the news to my team members.

Agency 68

Agency Internal International Storytelling 68

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Meltwater is a little slower to get into the generative AI race than its peers.

Survey 146

Survey Software B2B Pitching 146

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Sword and the Script

AUGUST 28, 2018

As part of the combined ICN and Influencer Network, we’ll continue to provide a platform for independent experts from the technology community to share their insights and ideas with our readers. It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

The Resolution Blog

OCTOBER 7, 2015

Fast forward seven years, and I wish I – and the rest of the public relations industry – had taken more of an interest in the evolution of search marketing. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations. The Guardian.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

JANUARY 12, 2021

Yes, you should try to include multimedia if you can because it supports your media relations efforts. Because it would be like buying a backlink – that’s what Google calls a link scheme. You’ll see the link redirects, which tells the Google crawler not to follow the link as it indexes the web.

Financial 89

Financial Video Survey Google 89

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More? We publish new episodes every other Thursday.

Government 69

Government Measurement Groups Corporate 69

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Stephen Waddington

JULY 26, 2017

Modern press offices have evolved to work across all forms of content and media. The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. These are delivered as separate job roles, or by multi-skilled individuals.

How To 84

How To Reddit Media Pitching 84

Landis PR

FEBRUARY 27, 2023

When stressed, we react differently to communication. Loneliness, isolation, confrontation, lack of community, and unity have all become normalized. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Communications 52

Communications Education Google Corporate 52

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Agency 59

Agency Internal International Meeting 59

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. Wouldn't you like to be in her kitchen?

Course 67

Course Training Banking Community 67

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Stephen Waddington

MAY 16, 2019

I’ve worked on communications, marketing and sales.” Radu described how he’d needed to get to grips with a wide range of tools and social media. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. Ivan taught himself to learn to use production and video.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

NOVEMBER 22, 2016

However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. Unlike traditional advertising, the audience gets a vote in paid social media. This is how a little paid promotion can earn a little extra organic lift.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

JULY 6, 2021

According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. The Owler community consists of 5 million active business professionals who contribute up-to-date business information to Owler’s 14 million company profiles.

Pitching 89

Pitching Report Software Survey 89

Scott Public Relations

OCTOBER 13, 2019

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. In the absence of advertising systems which reach into those communities, we must continue to rely on influencers who can act as a brand ambassadors into those communities for the foreseeable near term.

Trends 83

Trends Publicity Analytics Software 83

Scott Public Relations

OCTOBER 13, 2019

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PRSay

JULY 21, 2016

Last month, the racing community celebrated the 100th running of the Indianapolis 500, which took place at the world famous Indianapolis Motor Speedway! As part of the preparations and promotions for the big event, #TEAMEMAR executed a very filled media day for South Florida. Create engaging story ideas to present to the media.

Sports 60

Sports Media Print Social Media 60

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40