Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

JUNE 28, 2023

The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% that’s written like journalism.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. So how do you earn links?

Google 133

Google Banking Engineering Web 133

PRSay

OCTOBER 2, 2017

Run a Google search to discover demographic data about the types of people that are most active on each social network. Google Analytics has an abundance of data including, but not limited to: Language spoken. Bell holds a degree in journalism from the University of Missouri School of Journalism. Audience Data.

Data 145

Data How To Storytelling Analytics 145

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.

SEO 279

SEO Print Financial Product Launch 279

The Resolution Blog

JUNE 25, 2015

5 tips on how PR pros can keep up with the launch of Google News Lab. This week Google launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution. News Lab is a platform aimed at journalists to help train and educate on digital media and tools. 1 tactic, media relations?

Google 120

Google Analytics SEO Comparison 120

Landis PR

JULY 10, 2023

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Listen to the engaging conversation on the PRGN Presents podcast , which dives deeper into the topic and what public relations professionals can do to keep up the fight. They demonstrate how we can protect ourselves with some easy steps.

Journalism 52

Journalism Training Consumer Tools 52

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Earlier this month The Wall St.

Privacy 174

Privacy Data Government Journalism 174

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Top challenges facing journalism.

Survey 146

Survey Software B2B Pitching 146

Cision

NOVEMBER 1, 2016

My boss only wants media placements. I can’t get access to Google Analytics. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal.

How To 120

How To Software Analytics Google 120

Flack's Revenge

DECEMBER 20, 2018

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines? Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Communications Conversations

OCTOBER 19, 2022

This is a relatively new, and very interesting development that Google is definitely paying attention to. What’s more, 20% said they have never heard of the Wall Street Journal, and 37% have never heard of Bloomberg. Mainstream media relations might be a thing in 2022, but its shelf life may be shorter than we even thought. #

Social Media 68

Social Media Media Video Facebook 68

Ishmael's Corner

APRIL 21, 2015

There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear. In today’s environment where information gets flung about with the care of a ditch digger, one could make an argument that media coverage is more valuable than ever to a brand today.

Company 60

Company Media Storytelling Interviews 60

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful? How can brands keep up?

Television 120

Television Pitching Journalism Interviews 120

PRSay

MAY 8, 2020

There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Advertisers are flocking to bigger names like Google and Facebook, which may permanently change the news landscape. That strategy won’t do much to advance your cause and make new friends.

Skype 198

Skype Media Interviews Advertising 198

ISEBOX

MARCH 14, 2016

I was introduced to Visit Philly’s Media Relations Director, Cara Schneider, three years ago through a mutual friend. In the past they were using Google Drive and that presented some problems. And finally, oddly enough, it was hard to search for content (this is Google after all, right?).

Small Business 70

Small Business Google Video Journalism 70

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. What should we do next?

Journalism 84

Journalism Print Newspapers Advertising 84

Cision

SEPTEMBER 29, 2016

You can get a good sense of which areas the freelancer covers through a basic Google search. Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. In my case, you can find my coverage areas on Twitter and my website. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. How long have you been in journalism and how did you get started? Instead, it means I’ve spent time connecting the dots that had yet to be connected.

Transportation 91

Transportation Meeting Report Media 91

Critical Mention

FEBRUARY 27, 2020

Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Beyond PR

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Follow him on Twitter @nbell94102.

Strategy 64

Strategy How To SEO Engineering 64

Critical Mention

JUNE 10, 2020

The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Bianchi Biz Blog

NOVEMBER 11, 2021

For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. Online search is everything these days, and a news story run by a valued, trusted media outlet not only ranks higher in Google searches than your own content, but it also keeps adding SEO value for a long, long time.

Automotive 77

Automotive Media Report Print 77

Bad Pitch Blog

DECEMBER 15, 2014

Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened. Even more relevant is Google''s Primer App. Compare seemingly unrelated data sources like Google Analytics and customer service stats to mine a new insight about your audience.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Sword and the Script

AUGUST 28, 2018

It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook. Even the Google search snippet has gotten that message, as the screenshot nearby suggests. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

JULY 26, 2022

But the same buyer who ignores a sponsored post in Forbes may still be persuaded by your earned media because real journalism is perceived as a more trustworthy source. Companies tend to favor strategies like pay-per-click, when you pay places like Google to host an ad for you and pay them for every click you get.

Media 169

Media Pitching Agency Guidelines 169

David PR Group

SEPTEMBER 3, 2014

Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He reads articles funneled through social media but doesn’t conscientiously share news on a regular basis.

Newspapers 73

Newspapers Print Radio Local 73

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in.

B2B 60

B2B Media Automotive Pitching 60

Bad Pitch Blog

MARCH 6, 2009

Regards, SIG FILE It did fit the Atlanta Journal Constitution’s op-ed calendar and the story ran in December of last year. The winner gets more Google juice, some swag and maybe more. uploaded by BullWinkle1213 tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog'

Biotechnology 41

Biotechnology Journalism Pitching Banking 41

Cision

OCTOBER 5, 2015

There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. Pitches should be short.

Pitching 120

Pitching Report Social Media Journalism 120