Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Now, choose 10 of these items you’d like to use for content. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Bad Pitch Blog

APRIL 19, 2012

As publishing roles have broadened, so has the ability to prove out content validity. Thanks in no small part to Google, astroturfing PR firms are uncovered faster than a pig looking for truffles. Sometimes questionable content is simply self-identifying. What we once called custom publishing is now called content marketing.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Looks promising, right?

SEO 100

SEO Comparison Content Marketing Trends 100

Remote PR Jobs

SEPTEMBER 25, 2023

Attachments are automatically stripped from the email in order to protect journalists from viruses, so use services such as Google or Dropbox to send links to images or documents in your pitch. Turn HARO Into a Content Marketing Machine Not all of your pitches are going to be accepted, but don’t let the content go to waste.

How To 100

How To Media Pitching Reputation 100

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

MAY 17, 2016

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. Social Media. The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. Breaking news. Press releases.

Survey 64

Survey Report Content Marketing Pitching 64

Sword and the Script

DECEMBER 21, 2021

Social media breakup. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. In addition, we’ll finally see legislation removing the blanket immunity of social media monopolies for content under Section 230 of the Communications Decency Act of 1996.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

OCTOBER 7, 2015

Fast forward seven years, and I wish I – and the rest of the public relations industry – had taken more of an interest in the evolution of search marketing. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations.

SEO 120

SEO Engineering Content Marketing Agency 120

Flack's Revenge

DECEMBER 20, 2018

They forget, or worse still ignore the main reason people converge on social media, which is to build and maintain connections through P2P (person to person) communication with friends, family, mentors, colleagues, newsmakers and other HUMAN beings. Have these changes affected your social media habits for personal brand building?

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. By securing media coverage or partnering with influencers , retailers can extend the reach and impact of their marketing messages.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. 4) Media Relations: Proven Ways to Get More Out of It. PR is the best-kept secret in content marketing. 4) Media Relations: Proven Ways to Get More Out of It. PR is the best-kept secret in content marketing.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? . * * * Have a public relations resource you’d like me to check out and consider listing?

Resources 119

Resources Publicity Reddit Interviews 119

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals. Check out our services.]. Recommendations suggesting contacts to pitch.

Technology 169

Technology Publicity Software Pitching 169

Burrelles Fresh Ideas

AUGUST 15, 2023

Google is an excellent example that we can turn to when looking for OKR examples. The founders behind Google were introduced to the OKR framework in 1999 when it only had 40 employees. Reports clearly show that Google uses OKR to assist with management control and several other aspects of the global search engine.

Strategy 71

Strategy Measurement Google Case Study 71

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Everyone I work with here at Firefly is pretty comfortable with WordPress and Yoast, checking that content is readable and optimised for major search engines. Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. It’s not enough to just mention people in content, you must tell them about it too.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Data privacy issues will only grow in importance in how we work as well as how we promote clients.

Trends 157

Trends Privacy Data Reputation 157

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Everyone I work with here at Firefly is pretty comfortable with WordPress and Yoast, checking that content is readable and optimised for major search engines. Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Cision

OCTOBER 29, 2015

AdBlock Plus , one of the most widely used blockers, has a whitelist for advertisers that adhere to certain principles , and large advertisers like Google, Amazon or Taboola, pay a certain percent of the equivalent advertising revenue. The implications for PR and media relations? This may mitigate the impact of ad blocking.

Trends 120

Trends Software Advertising Advertising 120

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Location and Designated Market Area (DMA) data in the Critical Mention Media Contact Database is now powered by Google.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

JUNE 10, 2020

The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Solo PR Pro

JULY 27, 2021

You’ve probably heard the phrase “let me Google that for you” before. Working in the PR field, there are a wide variety of services you could potentially offer clients, ranging from media relations to social media to content marketing and more. Description of services.

Social Media 131

Social Media Writing Tools Examples 131

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

NOVEMBER 15, 2016

Google has gone on the record saying they treat these domain options in search no differently than oldies such as ‘dot-com’ (.com) Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. com) and ‘dot-net’ (.net). So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

Stephen Waddington

JULY 29, 2020

You can check our working in this Google Spreadsheet. Wordsmith does a similar job for content marketing. used a tool called URL Profiler to examine the content of the home pages of all these tools. Most tools are focused on media relations or the automation of PR processes. This is a huge disruptive risk.

Tools 100

Tools Analysis Technology Internal 100

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park. Then there’s our favorite, Google Analytics training, which if offered by a variety of providers and is always worth a refresher.

YouTube 136

YouTube Training Video Survey 136

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Content Marketing. Owned Media.

Reputation 62

Reputation Brand Branding SEO 62

Buzzstream

OCTOBER 17, 2018

For example, the Men’s Health’s media kit clearly states that the theme for their December coverage is tech and gear. Content Marketers are aware of major holidays on the calendar, yet we’re usually pushing to produce a holiday campaign just weeks before the holiday. Late November would be the time to pitch it!

Pitching 106

Pitching Viral Data Content Marketing 106

Sword and the Script

JUNE 25, 2016

Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. The daily time people spend w/ #digital media remains flat as content grows https://t.co/SJtgPBrMry Also see: Balancing PR with Content Marketing. * * *.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Bad Pitch Blog

DECEMBER 15, 2014

Even more relevant is Google''s Primer App. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. The app won''t replace anyone, but it doesn''t suck either. Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

Sword and the Script

AUGUST 28, 2018

It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Build or Buy an Audience? Photo credit: Unsplash.

Technology 66

Technology Advertising Advertising Community 66

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. View Instagram post type, language, follower count and publicity values. Email clips directly from the platform and add them to reports.

Instagram 156

Instagram Industry Media Analytics 156