ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Don’t discount the last-minute opportunity.

Pitching 149

Pitching Strategy Examples Banking 149

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Pitch a story about how the world is ending.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. You can get a good sense of which areas the freelancer covers through a basic Google search. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

The Proactive Report

JUNE 20, 2015

Use your media wish-list – or if you don’t already have one, create one. You can do a Google search for their name and Twitter. Pitching Via Twitter. Don’t pitch them right away. The key to media relations has always been about just that – building relationships with reporters and editors.

Twitter 100

Twitter Media Relations How To Media 100

Cision

OCTOBER 5, 2015

But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Subject lines are often the hardest part of the pitching formula.

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Pitching Report Social Media Journalism 120

Remote PR Jobs

SEPTEMBER 25, 2023

We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. However, if that is not feasible, you must still pitch within the published deadline. Be Brief HARO pitches should be short, at most 300 words.

How To 100

How To Media Pitching Reputation 100

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0. We love following up with them after pitching an interview/story idea. ” We all have seen the good, bad, and the ugly sides of social media.

Pitching 88

Pitching Twitter Social Media Agency 88

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. These same words make it easier than ever to send a bad pitch. The good news?

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Pitching Media Relations Media Big Data 40

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 72

Pitching Software Writing Construction 72

Sword and the Script

DECEMBER 28, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Google is Killing FeedBurner Email; Here are 4 Alternatives. Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit.

Blogging 135

Blogging Software Google Content Marketing 135

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!

Pitching 96

Pitching Print Measurement Report 96

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

MAY 8, 2019

Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. Some forecasts say AI will replace a significant part of human interaction of public relations, too.

Google 186

Google Technology Course Creativity 186

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Bad Pitch Blog

JULY 23, 2014

When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn''t matter. The Hemingway App is one tool you can use to make sure your pitch is as simple and clear as possible.

Pitching 70

Pitching Writing Tools Google 70

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. The secret is it takes more than pitching.

Media Relations 104

Media Relations Social Media Media Pitching 104

The Hoyt Organization

JANUARY 25, 2024

Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. To secure your space in the local search results, you need to: Claim your Google My Business listing and keep it up-to-date with accurate information about your business.

Strategy 93

Strategy Brand Branding SEO 93

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

Good relations with reporters and producers usually means your pitch will get a hearing at the very least. When approaching media, it’s critical that the news you’re sharing is relevant to their specific beat and the types of stories they cover. Keeping things human can strengthen your relationships with media.

Pitching 208

Pitching Report Social Media Meeting 208

Bad Pitch Blog

AUGUST 7, 2012

Your pitch is the stimulus driving an editor to Google the subject of your pitch. From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. Many media relations scenarios start locally or in the trades.

Pitching 67

Pitching Strategy Local Banking 67

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. One reason for the concern about earned media is the flabbergasting ratio of PR people to journalists.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JULY 26, 2022

However, if you don’t know what you’re doing, earned media can be tricky. It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. That makes excellent fodder for earned media placements.

Media 169

Media Pitching Agency Guidelines 169

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. Use that to your advantage by referencing that in your pitches.

Twitter 60

Twitter Pitching How To Media 60

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.

Skype 206

Skype How To Crisis Pitching 206

5W PR

JUNE 15, 2022

Inside Google Analytics, companies can track whether their content is driving referral sessions, as well as whether that content managed to generate conversions or sales. When creating a pitch, companies need to include an outline or the angle of the piece of content, and even some important points that are covered in it.

Brand 88

Brand Branding Consumer Pitching 88

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. PR media relations PR tactic PR tools'

Pitching 60

Pitching Survey Report Interviews 60

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Step 4: Amplify Your Content with Media Relations. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

PRSay

AUGUST 9, 2019

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

Strategy 132

Strategy Newspapers Facebook Google 132

Landis PR

MAY 1, 2023

If you use Google Chrome, AIPRM for Chat GPT is a convenient extension that integrates with ChatGPT and provides curated prompt templates for a range of industries, such as sales, marketing, SEO, and SaaS. Media Relations AI tools can also be utilized in media relations. Once you have the draft release, PressPal.ai

Tools 52

Tools Marketing Writing Resources 52