Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. Because when you think about it, pitching is a bit like fishing. Usually it’s for big client announcement.

Journalism 344

Journalism Internal International Pitching 344

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 144

Analysis Tools Software SMB 144

PR 20/20

MAY 19, 2020

In 2008, the financial climate started to take a turn for the worse in the United States and around the globe. In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). It includes 13 strategies marketers need to employ now. Download it free today.

Writing 72

Writing Brand Branding Construction 72

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Think about how much work that is: try writing a blog post every day – then add two more.

Study 167

Study Communications Survey Pitching 167

Flack's Revenge

NOVEMBER 22, 2022

And revealing yourself, in the process, to be a very new kind of financial villain — one who pitches not just the prospect of profit but also deliverance from the corrupt speculative system in which you “made” your “billions.”. Kelsey Piper, writing for Vox , got a nice scoop shortly after the story broke.

Banking 177

Banking Employee Financial System 177

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Content picks Pitch results. I don’t agree with all of that but I share the sentiment.

Brand 149

Brand Branding Reddit Pitching 149

Ishmael's Corner

SEPTEMBER 28, 2014

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. Regarding ideal pitch length —. Yes, journalists deal with jammed schedules and can’t afford to spend half their day reading email pitches. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’”

Software 126

Software B2B Pitching Data 126

Sword and the Script

DECEMBER 12, 2023

Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges. I’ve used them to extract the key arguments from a research paper, interrogate weaknesses in plans, areas of risk in financial documents and an activist perspective of reports.

Software 142

Software Tools Ethics Privacy 142

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

Technology 100

Technology Publicity Pitching Trade Shows 100

PR Insiders

MAY 5, 2021

If you’re a financial professional, that audience could be people in or near retirement. But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. A financial professional could comment on the repercussions to retirees.

Pitching 78

Pitching Government Financial Survey 78

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. 00:04:18] BB: Okay, so back to the pitch question. 3 Elements of a Pitch. [00:08:27]

Pitching 80

Pitching Financial Video Product Launch 80

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Finally, about 40% either have no plans to use it, or simply aren’t sure. How does PR’s use of gAI compare to marketing?

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

JUNE 23, 2016

The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. My readers have said in survey after survey that they don’t want a product pitch; they want insights.

Financial 136

Financial Pitching Survey Customer Service 136

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. It starts with research.

Media 212

Media Pitching Report Interviews 212

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 170

Survey Media Relations Pitching Media 170

Communications Conversations

APRIL 21, 2020

Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. For example, here’s what I would write if I were looking for a job right now: “Hey, my name’s Arik. I write one of the longest-running PR and social media blogs in the country. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Solo PR Pro

MAY 4, 2021

As a solo PR pro, you must become more comfortable making financial decisions and loosening your grip on your wallet. But you can't enjoy any of that if you're struggling financially. And to not struggle financially, you have to bite the bullet and write the checks.” She felt nauseous for the first six months.

Financial 104

Financial Writing Tools Training 104

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Blind pitches on a subject I don’t cover.

Automotive 85

Automotive Meeting Media Mobile 85

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Solo PR Pro

JULY 5, 2022

Financial markets open trading at 6:30 a.m. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. As I write this piece, it’s currently trading at about $6.50 Going public gives us access to its historical financials, which I’ve long wondered about. Welcome to 2021!

Pitching 150

Pitching YouTube Community Company 150

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? Your pitch could have become lost in their clutter of email. Cision’s survey found that many journalists want at least two to three days to look over a pitch before you follow up with them.

Survey 78

Survey Pitching Newspapers Software 78

Landis PR

MAY 17, 2021

A lifelong journalist, he has been writing about the supermarket business for 40 years. I look for credible stories that get to the point about the financial benefit to the reader. Now I’m happiest writing stories that provide new information to my readers and help their businesses. Blog courtesy of Robin Carr, LCI.

Meeting 92

Meeting Media Retail Radio 92

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure.

Agency 88

Agency Energy Crisis Management Industry 88

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 90

Journalism Software Sports Analysis 90

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Social media tools offer AI to write social media posts. to $109 million.

Software 78

Software Case Study Technology Tools 78

Cision

SEPTEMBER 16, 2016

The Writing’s on The Wall. ” Figure out what people want and write about it. Does your news fit the outlet you are pitching? All of these are timely during certain parts of the year and work better than generic pitches. Blogs are the “new” news outlets. Instead, create your own “news.”

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Sword and the Script

JULY 5, 2022

“Upon survey completion, Harris clients can then use PRophet’s machine learning and natural language processing technology to test the news angle of their poll to identify the journalists most likely to cover their story and predict how positively they’d write about the results.” Content picks. International media.

Technology 93

Technology Software Survey Internal 93

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. It can also be a PR play, pitched proactively if substantial enough or inserted into timely conversations via newsjacking and rapid response.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.”

Publicity 85

Publicity Survey Enterprise Pitching 85