PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? Your pitch could have become lost in their clutter of email. Cision’s survey found that many journalists want at least two to three days to look over a pitch before you follow up with them.

Survey 78

Survey Pitching Newspapers Software 78

Solo PR Pro

JULY 5, 2022

Financial markets open trading at 6:30 a.m. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. We can understand a bit why Buffet invested in newspapers – he still reads them – and you have to admire a gentleman that can quote his old memos in his new ones without losing an ounce of cool.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Cision

AUGUST 11, 2016

As a regulated gaming company that also follows the guidelines of the Securities and Exchange Commission, Golden Entertainment is able to carry a strong message with publicly available financial results. It’s rare nowadays that the morning newspaper or the evening news telecast breaks a story. Rapid Fire Round.

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. 50% trust financial industry analysts. To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Mark My Words

MARCH 9, 2021

The arrival of rapidly growing global streaming services like Netflix and Spotify has dramatically altered the power structure of the world’s media industry, with national TV, radio and newspapers competing with Spotify’s 345 million monthly users and Netflix 204 million global subscribers.

Interviews 60

Interviews Pinterest Privacy Film 60

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. We scanned those pages for weeks before writing this. For information or b-roll, write to Some Shmuck, VP of RLM Public Relations 212 741-5106 x14 or someshmuck@rlmPR.com. Clinton’s staff to write something, not a bad pull. But then I remembered one. I can share. He even got Sen.

Pitching 40

Pitching Real Estate Government Writing 40

Bad Pitch Blog

DECEMBER 10, 2009

These reporter queries look like this: • Faintly Veiled: A reporter reveals his/her name, but only provides a vague description - not the name - of the media outlet (often times, they are freelance reporters still pitching said story). We take great care to ensure our pitches are on target and are consistent with our own goals.

Report 43

Report Pitching Reputation Twitter 43

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. AI writes the editorial calendars.

Marketing 189

Marketing Content Marketing Data Social Media 189

Bad Pitch Blog

FEBRUARY 6, 2006

In long-ago 2000, beloved and ornery Washington Post columnist Gene Weingarten wrote about a tongue-in-cheek bet with a colleague at the newspaper, whereby they gauged the “desperation” of PR supplicants by trading coverage for humiliating personal stories. The fact is, I write humor. I’ll keep it G-rated.)One

Pitching 40

Pitching Journalism Advertising Advertising 40

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153